RealThanks is a platform enabling users to express gratitude practically through sending items directly to the receivers’ email inboxes or via messages. Choose the perfect gift among the available options, come up with a greeting message, and have it go straight to their email address or SMS inbox - in a few intuitive steps. As for businesses, RealThanks platform is a powerful tool for establishing new client relationships and strengthening the existing ones, as well as encouraging and rewarding the company’s employees. By sending out curated gifts, brands are able to show they care about the customer, mitigate various issues through offering items and gift cards to sweeten the situation, perform prospecting through sales and reach out as a reminder about the company.

Tools are created to serve our own purposes and technology needs to add value to our lives without creating friction.People should not adapt to technology. Technology needs to adapt to people. We don't need to teach people how to interact with software but train software to interact with people. Software adoption relies on people learning how to navigate through a user interface. But this causes resistance and hinders productivity. We close the knowledge gap between humans and machines by allowing anybody to operate any software instantly. For Software providers that need to sell their product the ability to guide users in real time translates into higher engagement, activation, conversion, and retention. Companies that implement on-screen interactive guidance in the applications their staff needs to work with, solve all the logistic problems connected to staff training and see an increase in productivity that derives from a workforce which is fully operative in any software application from the get-go.