We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.
Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.
That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!
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I imported my kindle highlights, as many others. Now I daily review some highlights (thanks to a dashboard, I am motivated). And where I didn't create highlights, as I only listened to the audiobooks, I get the highlights from others. It also allows to create beautiful quotes. It adds the book cover and matches quote and background with colours found on the book title! Really nice!
Based on our record, Readwise seems to be a lot more popular than Latana. While we know about 81 links to Readwise, we've tracked only 1 mention of Latana. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
I'm between apps at the moment! I would have used Notion except it wasn't possible to use the app on an e-ink screen. I need an app I can compose a synopsis on at the same time as export Kindle highlights to using https://readwise.io/, which narrows the options. I'm looking at Logseq at the moment. Source: 11 months ago
Very much agree that Pocket has gotten worse as I've used it over the years. It's so bad I've mostly moved to the much better Readwise (https://readwise.io/). I'd be fully over if they actually supported a decent export (see below). It's sad because I'm probably in the 99th percentile of Pocket users in terms of usage and am happily paying them for Premium. I can't remember a significant improvement to Pocket in 2... - Source: Hacker News / 11 months ago
I tend to read highlight and annotate using a Kindle, and subscribe to https://readwise.io/ to transfer my notes to the web. I would like to have the workflow to be able to write up summaries of books, if only for my own reference. At the moment reading my notes is like reading a book in itself. Source: 11 months ago
Some of the things I am doing include highlighting using a Kindle, and with a subscription to https://readwise.io/ downloading those highlights to my laptop. It's possible to automatically orgnanise them into chapters and sections. Source: 11 months ago
If it syncs with whatever notes app you're using Readwise might suit your needs. Source: 11 months ago
The company that provided the data for the report is not actually a polling organization. It is a marketing firm whose competency appears to be conducting brand awareness studies. Source: about 3 years ago
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