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Quantcast VS OpenX

Compare Quantcast VS OpenX and see what are their differences

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Quantcast logo Quantcast

Quantcast Corporation is a digital marketing company that provides free audience demographics measurement and delivers real-time advertising.

OpenX logo OpenX

Ad technology platform available as a hosted service or as an open source download.
  • Quantcast Landing page
    Landing page //
    2023-04-03
  • OpenX Landing page
    Landing page //
    2023-02-07

Quantcast videos

+ Add

Quantcast Review

More videos:

  • Review - Why Quantcast
  • Review - Massppvtraffic Review Scraping Urls From Quantcast For PPV Traffic Campaigns

OpenX videos

+ Add

OpenX CEO's Advice for Addressing the 'Asymmetry' in Digital Ads

More videos:

  • Review - OpenX CEO I We Want to Create a Fair and Open Marketplace for Businesses
  • Review - Getting New Domains and App URLs Approved for the OpenX Ad Exchange

Category Popularity

0-100% (relative to Quantcast and OpenX)

Quantcast

OpenX

Business Intelligence
100 100%
Business Intelligence
0% 0
Ad Networks
0 0%
Ad Networks
100% 100
Market Research
100 100%
Market Research
0% 0
Advertising
17 17%
Advertising
83% 83

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Quantcast and OpenX

Quantcast Reviews

10 Alternatives To Google And Facebook Ads
Worth noting is that Quantcast also offers consent management platforms, called Quantcast Choice and Choice Premium. While this isn’t an advertising platform, it’s certainly a useful tool for every brand that needs to comply with GDPR.
Source: www.ppchero.com
8 Best SimilarWeb Alternatives (2019 UPDATE): Add These to Your Digital Tool Kit
There are a bunch of reasons for a remarkable number of websites across the web use Quantcast. About 15% of websites, probably your fiercest competition, use them for tracking marketing tags.
Source: thedigitalmerchant.com
Best Similarweb Alternatives in 2019 to Spy on your Competitors
In the era where most of the advertisers/brands are using AI to market their products, Quantcast survives because they have the best product that gives you not only the overview and insights of your traffic but also provides you with an analysis of audience behavior with their AI technology.
Source: affnext.com
10 Alternatives To Google AdWords
Worth noting is that Quantcast also offers consent management platforms, called Quantcast Choice and Choice Premium. While this isn’t an advertising platform, it’s certainly a useful tool for every brand that needs to comply with GDPR.
Source: www.ppchero.com

OpenX Reviews

A Beginner’s Guide to Ad Servers (Plus: 8 Ad Servers Reviewed)
OpenX is aimed at the larger publisher that serves a high number of ads per month. They seem to be secretive about pricing, but we did manage to find a few quotes others have received from the OpenX sales team.
Source: www.adpushup.com
Best Ad Serving Platforms For 2018: Third Party Technology Companies (Free Options Included In List)
With the Broad Street platform you can expect ease of use (little additional learning curve for previous GAM or OpenX users), automated reporting to make delivering reports to clients effortless, sponsored content analytics, newsletter advertising management via your dashboard, and even a white labeling option.
Source: www.monetizemore.com

What are some alternatives?

When comparing Quantcast and OpenX, you can also consider the following products

SimilarWeb - SimilarWeb.com is a website analysis tool that gives you analytics information for any website.

Google Ad Manager - Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

Site Rank Data - View historical rank information of websites via time series charts.

AdSense - Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

AerServ - AerServ offers monetization solution for mobile publishers.

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