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QualityAnalytics.io VS TVSquared

Compare QualityAnalytics.io VS TVSquared and see what are their differences

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Contents:
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QualityAnalytics.io logo QualityAnalytics.io

Optimize your TV and Radio broadcast schedule just like digital campaigns

TVSquared logo TVSquared

Helps TV advertisers and media buyers to attribute, measure and optimise TV performance for a better ROI
  • QualityAnalytics.io Landing page
    Landing page //
    2023-05-14

"We measure actions not audiences"

At Quality Analytics, we believe that rating estimates are not meaningful enough to predict advertising outcomes, especially when sourced from multiple reporting systems. Direct response (DRTV) marketers need a smarter way to buy and sell television and radio broadcast, cable, satellite ad spots - whether they be national or local - combined. Actions, like customer website visits or E-commerce transactions, are a better metric on which to optimize.

KEY FEATURES: - Visual Proof of Accuracy - No Coding Required Free Trial - Historical Attribution - Local & National Attribution

  • TVSquared Landing page
    Landing page //
    2023-04-10

QualityAnalytics.io

Website
qualityanalytics.io
Pricing URL
Official QualityAnalytics.io Pricing
$ Details
paid Free Trial $800.0 / Monthly (1 user)
Platforms
Browser Windows iOS Google Chrome Firefox Linux Web
Release Date
2016 April
Edit details

TVSquared

Website
tvsquared.com
Pricing URL
-
$ Details
-
Platforms
-
Release Date
-
Startup details
Country
Scotland
City
Edinburgh
Employees
100 - 249
Edit details

QualityAnalytics.io features and specs

  • Offline Attribution
    TV & Radio
  • Pricing Optimization
    CPA at a granular level

TVSquared features and specs

  • Comprehensive Measurement
    TVSquared offers a comprehensive set of tools for measuring TV campaigns, allowing real-time performance analysis across linear, addressable, and OTT platforms.
  • Real-Time Analytics
    The platform provides real-time analytics that help advertisers make quick, informed decisions to optimize their TV ad campaigns.
  • Attribution Insights
    TVSquared provides detailed attribution insights to effectively link TV advertising to business outcomes, enhancing ROI understanding.
  • User-Friendly Interface
    The software is designed with a user-friendly interface, making it accessible for marketers to navigate and interpret data without needing specialized training.
  • Broad Integration Capabilities
    TVSquared integrates with a wide range of data sources and platforms, making it versatile and adaptable to various marketing tech stacks.

Possible disadvantages of TVSquared

  • High Cost
    The comprehensive features and capabilities of TVSquared may come with a high cost, which might be prohibitive for small businesses or startups.
  • Complex Setup
    Setting up TVSquared can be complex, requiring significant time and resources to integrate all necessary data sources and platforms.
  • Learning Curve
    Despite its user-friendly interface, there is still a learning curve for new users to fully take advantage of the platform's extensive features.
  • Data Privacy Concerns
    Given the sensitive nature of customer data used for attribution, there can be concerns regarding data privacy and security with third-party platforms like TVSquared.
  • Reliance on External Data
    TVSquared's effectiveness is dependent on the quality and timeliness of the data from external sources, which may vary and impact results.

QualityAnalytics.io videos

+ Add

TV Attribution by Quality Analytics

More videos:

  • Review - What makes Quality Analytics unique in TV Attribution?
  • Review - What do you look for in a TV Attribution solution?

TVSquared videos

No TVSquared videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to QualityAnalytics.io and TVSquared)

QualityAnalytics.io

TVSquared

Advertising
22 22%
Advertising
78% 78
Video Ads
16 16%
Video Ads
84% 84
Radio Attribution
100 100%
Radio Attribution
0% 0
Ads Performance
0 0%
Ads Performance
100% 100

User comments

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What are some alternatives?

When comparing QualityAnalytics.io and TVSquared, you can also consider the following products

Adobe Primetime - Adobe Primetime is a multiscreen TV platform that helps broadcasters create and monetize viewing experiences.

Eltoro.com - ElToro.com enables advertisers with the ability to reach their intended online customer base for pennies on the dollar with surgical accuracy.

LeadsRX - LeadsRX is a marketing attribution software that gives marketers insights into which advertising campaigns result in conversions.

ReFUEL4 - ReFUEL4 a creative media buying agency, combining 10,000 designers working in 109 countries, with machine learning based media optimization.

Amazon Sponsored Ads - Advertising can help you increase brand visibility and drive sales for your products on Amazon. We have three advertising solutions: Sponsored Products, Sponsored Brands, and Stores.

Pareto Quantic - Pareto Quantic is an Artificial Intelligence software that helps in managing Google AdWords and Facebook Ads Campaigns.

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