Software Alternatives, Accelerators & Startups

PostHog VS Klaviyo

Compare PostHog VS Klaviyo and see what are their differences

PostHog logo PostHog

Open source product analytics on your infrastructure.

Klaviyo logo Klaviyo

Klaviyo helps brands own the customer experience, grow higher-value relationships, and deliver more personalized marketing experiences across email, mobile, and web.
  • PostHog Landing page
    Landing page //
    2023-08-26

For developers just starting out, PostHog is a free way to understand how your product is being used, without having to send any data to 3rd parties.

For enterprise customers, one data security becomes a key concern, or B2C businesses where using a SaaS solution is unaffordable, it's typical to see teams hosting an event capture platform, a data lake, and sophisticated analytics tools. The end result is that data scientists are needed and most developers don't have easy access to product intel. PostHog solves that gap - it lets everyone understand how your product is being used, without having to send data to 3rd parties, even once you have scaled to millions of visitors.

It has a JS snippet that can autocapture events, and pre-built libraries to push backend data to. Build up full user histories, visualize product trends, funnels, and run experiments with new features.

  • Klaviyo Landing page
    Landing page //
    2023-09-17

What do sophisticated D2C brands like ColourPop, Huckberry, and Custom Ink all have in common?

They rely on Klaviyo, the leading growth marketing platform chosen by more than 20,000 online businesses. And the results speak for themselves—brands have made more than $3.7 billion in revenue using Klaviyo in the last year alone. With a dedicated team of experts and a platform that consumes more data than any other on the market, Klaviyo helps you own the customer experience and grow higher-value relationships.

From a shopper’s first impression to each subsequent purchase, Klaviyo understands every interaction, empowering online businesses to create more personalized marketing moments. When you have a 360-degree view of the customer, the growth possibilities are endless.

PostHog

$ Details
Release Date
2020 January
Startup details
Country
United States
State
California
Founder(s)
James Hawkins
Employees
10 - 19

Klaviyo

$ Details
-
Release Date
2012 January
Startup details
Country
United States
City
Boston
Founder(s)
Andrew Bialecki
Employees
500 - 999

PostHog videos

PostHog Walk Through

More videos:

  • Review - Open Source Product Analytics With PostHog

Klaviyo videos

MailChimp vs Klaviyo - My Honest Assessment and Review

More videos:

  • Review - Klaviyo Review: Best Email Marketing for Shopify
  • Review - Best Shopify Email Marketing Software | Klaviyo Overview & Review

Category Popularity

0-100% (relative to PostHog and Klaviyo)
Analytics
100 100%
0% 0
Email Marketing
0 0%
100% 100
Web Analytics
100 100%
0% 0
Email Marketing Platforms

User comments

Share your experience with using PostHog and Klaviyo. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare PostHog and Klaviyo

PostHog Reviews

The 8 best free and open-source feature flag services
BlogBackSign inBlogThe 8 best free and open-source feature flag servicesPosted byThe best open-source feature flag tools1. PostHogWhat is PostHog?Supported librariesHow much does it cost?2. UnleashWhat is Unleash?Supported SDKsHow much does it cost?3. GrowthBookWhat is GrowthBook?Supported SDKsHow much does it cost?4. FlagsmithWhat is Flagsmith?Supported SDKsHow much does it...
Source: posthog.com

Klaviyo Reviews

10 best Manychat alternatives in 2024 (free & paid)
Klaviyo is a platform for sending SMS, emails, and mobile push notifications. You can use it to centralize customer data and interactions and build, deliver, and optimize personalized experiences.
Source: chatfuel.com
Klaviyo Alternative
As we wrote this page, Klaviyo just increased it’s price a few weeks ago. But still charges for contact list size. We don’t. Fair pricing for a marketing automation solution should be based on active users. If pricing is important for your marketing automation software, then you need to consider Vibetrace as a good Klaviyo alternative.
Source: vibetrace.com
Best 12 Klaviyo Alternatives for Shopify
However, these functionalities may be out of your reach due to the cost of Klaviyo. Klaviyo’s free plan is great for a start. You can access this tool’s many functionalities, but only if your contact list is 250 or less. The more your contact list grows, the higher the cost. Klaviyo can become expensive in no time with a higher contact list.
Source: adoric.com
9 Best Campaign Monitor Alternatives To Power Up Your Personalization Efforts [2023]
Klaviyo’s prices start at $20/month for 500 contacts, making it one of the less affordable email marketing options. A free plan with limited capabilities allows up to 250 email contacts and 500 email sends. The customer support of the free plan is through email only. If Klaviyo’s pricing sounds expensive, here’s a list of some great Klaviyo alternatives to consider.
Source: moosend.com
11 Best Omnisend Alternatives and Competitors for 2022
Klaviyo is a complete tool for email marketing that offers a collection of marketing automation features including email campaigns, text messages, automated workflows, pop-ups, advanced segmentation, etc. The overall email marketing tool of Klaviyo is user-friendly and seamlessly connects to your online store with just a few clicks.

Social recommendations and mentions

Based on our record, PostHog seems to be a lot more popular than Klaviyo. While we know about 46 links to PostHog, we've tracked only 3 mentions of Klaviyo. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

PostHog mentions (46)

  • How Telemetry Saved my Open-Source Platform
    It would be a shame not to mention PostHog as the telemetry provider we are using, since it turned out to be extremely useful. Because it is hard to find people who will talk with you about your product, gathering statistics gave us a much greater insight into our users. - Source: dev.to / 2 months ago
  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    PostHog - Full Product Analytics suite free for up to 1m tracked events per month. - Source: dev.to / 4 months ago
  • Ask HN: Where to Store Logs?
    Don't insert the logs/events/analytics into your Application DB. Usually, you send those to specialist datastores (OLAP etc) that process such high volume of data. You can use something like clickhouse [0] for example or use 3rd party SAAS solutions like posthog [1] etc that are built on top of clickhouse [0] https://clickhouse.com [1] https://posthog.com. - Source: Hacker News / 8 months ago
  • Ask HN: What would you use to build a mostly CRUD back end today?
    I may use Flask-Admin initially to offload the "CRUD" operations to have an initial prototype fast but then drop it ASAP because I don't want to write a "flask-admin application" to fight against later on. If the application is mainly "CRUD", then Flask-Admin is suitable. Now... Would you do a breakdown/list of all the jobs you've done by sector/vertical and by function/role and by application... - Source: Hacker News / 9 months ago
  • Ask HN: Who is hiring? (July 2023)
    PostHog | Remote (US/Europe timezones) | Full stack engineer, technical ex-founder, tech lead | https://posthog.com or email us careers@posthog.com [0] https://posthog.com/handbook/. - Source: Hacker News / 12 months ago
View more

Klaviyo mentions (3)

  • Ecomm Crew Podcast - Knitting.com
    Like I said, I think of keyword.com type domains as being very early 2000's - 2010. I started doing this in 2004 and back then there were quite a few big internet marketers that were attempting to build big website properties on domains like income.com. I think it's kind of worthless at this point, especially after Google came out and said domain age and keyword in the domain is pretty much irrelevant at this... Source: over 2 years ago
  • How to encourage customers to leave excellent reviews?
    A mix between smile.io, reviews.io and klaviyo.com flows will automatically send an incentivized review request on a specific post-purchase delay. Source: over 2 years ago
  • Skincare Site
    Going through your store I discovered you need a nice Sales funnel set up through klaviyo.com with you can retarget all the traffic that come through the pop up form and you all need to revamp your store to use the latest 2021 premium motion theme. Source: over 2 years ago

What are some alternatives?

When comparing PostHog and Klaviyo, you can also consider the following products

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

June - Instant analytics reports, built on top of Segment

Campaign Monitor - Email marketing software built for designers and their clients to run successful email campaigns.

Amplitude - Mobile analytics: come with questions, leave with answers

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.