Software Alternatives & Reviews

PostHog VS Google Tag Manager

Compare PostHog VS Google Tag Manager and see what are their differences

PostHog logo PostHog

Open source product analytics on your infrastructure.

Google Tag Manager logo Google Tag Manager

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.
  • PostHog Landing page
    Landing page //
    2023-08-26

For developers just starting out, PostHog is a free way to understand how your product is being used, without having to send any data to 3rd parties.

For enterprise customers, one data security becomes a key concern, or B2C businesses where using a SaaS solution is unaffordable, it's typical to see teams hosting an event capture platform, a data lake, and sophisticated analytics tools. The end result is that data scientists are needed and most developers don't have easy access to product intel. PostHog solves that gap - it lets everyone understand how your product is being used, without having to send data to 3rd parties, even once you have scaled to millions of visitors.

It has a JS snippet that can autocapture events, and pre-built libraries to push backend data to. Build up full user histories, visualize product trends, funnels, and run experiments with new features.

  • Google Tag Manager Landing page
    Landing page //
    2021-07-29

PostHog videos

PostHog Walk Through

More videos:

  • Review - Open Source Product Analytics With PostHog

Google Tag Manager videos

What Is Google Tag Manager? Top 3 Reasons You Need It (Google Tag Manager Review)

More videos:

  • Review - Introduction To Google Tag Manager 2020 | Lesson 1 (GTM for Beginners)
  • Review - Why You Shouldn't Use Google Tag Manager: Google Tag Manager Introduction

Category Popularity

0-100% (relative to PostHog and Google Tag Manager)
Analytics
34 34%
66% 66
Web Analytics
19 19%
81% 81
User Analytics
47 47%
53% 53
Mobile Analytics
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare PostHog and Google Tag Manager

PostHog Reviews

The 8 best free and open-source feature flag services
BlogBackSign inBlogThe 8 best free and open-source feature flag servicesPosted byThe best open-source feature flag tools1. PostHogWhat is PostHog?Supported librariesHow much does it cost?2. UnleashWhat is Unleash?Supported SDKsHow much does it cost?3. GrowthBookWhat is GrowthBook?Supported SDKsHow much does it cost?4. FlagsmithWhat is Flagsmith?Supported SDKsHow much does it...
Source: posthog.com

Google Tag Manager Reviews

We have no reviews of Google Tag Manager yet.
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Social recommendations and mentions

Based on our record, PostHog seems to be a lot more popular than Google Tag Manager. While we know about 46 links to PostHog, we've tracked only 3 mentions of Google Tag Manager. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

PostHog mentions (46)

  • How Telemetry Saved my Open-Source Platform
    It would be a shame not to mention PostHog as the telemetry provider we are using, since it turned out to be extremely useful. Because it is hard to find people who will talk with you about your product, gathering statistics gave us a much greater insight into our users. - Source: dev.to / 26 days ago
  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    PostHog - Full Product Analytics suite free for up to 1m tracked events per month. - Source: dev.to / 3 months ago
  • Ask HN: Where to Store Logs?
    Don't insert the logs/events/analytics into your Application DB. Usually, you send those to specialist datastores (OLAP etc) that process such high volume of data. You can use something like clickhouse [0] for example or use 3rd party SAAS solutions like posthog [1] etc that are built on top of clickhouse [0] https://clickhouse.com [1] https://posthog.com. - Source: Hacker News / 7 months ago
  • Ask HN: What would you use to build a mostly CRUD back end today?
    I may use Flask-Admin initially to offload the "CRUD" operations to have an initial prototype fast but then drop it ASAP because I don't want to write a "flask-admin application" to fight against later on. If the application is mainly "CRUD", then Flask-Admin is suitable. Now... Would you do a breakdown/list of all the jobs you've done by sector/vertical and by function/role and by application... - Source: Hacker News / 8 months ago
  • Ask HN: Who is hiring? (July 2023)
    PostHog | Remote (US/Europe timezones) | Full stack engineer, technical ex-founder, tech lead | https://posthog.com or email us careers@posthog.com [0] https://posthog.com/handbook/. - Source: Hacker News / 10 months ago
View more

Google Tag Manager mentions (3)

  • 5 WEBSITES TIPS TO SUPERCHARGE YOUR BUSINESS GROWTH- Creative Wave Tech
    Design a change global positioning framework, for example, Google Tag Manager and Google Analytics objectives and occasions, to log transformations and client ways (you can gain proficiency with about how to do that in our post, The Top 12 Website KPIs for Small Business). Source: over 2 years ago
  • 4 Reasons Why Data Engineers Hate Google Tag Manager
    For years, Google Tag Manager (GTM) has made it easy for marketers and analysts to install and manage third-party analytics and marketing tools on their websites and apps. It provides a centralized platform allowing non-technical team members to add, edit, and disable tags without having to touch the source code. This means they don't have to bug you to add new tags or edit existing ones in the event of an update. - Source: dev.to / over 2 years ago
  • Graph database question?
    For C360 implementations the there’s a tool called Segment (https://segment.com/) that unifies all the customer identities used across websites/phone apps. Within Segment there is a defined matching logic for identity resolution based on different keys used across apps such as User ID, email, phone number, address, social media account. The end result is each persona will have one Segment ID where all your traits... Source: about 3 years ago

What are some alternatives?

When comparing PostHog and Google Tag Manager, you can also consider the following products

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

June - Instant analytics reports, built on top of Segment

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Amplitude - Mobile analytics: come with questions, leave with answers

Segment - We make customer data simple.