Software Alternatives, Accelerators & Startups

PostcardMania VS WooCommerce

Compare PostcardMania VS WooCommerce and see what are their differences

PostcardMania logo PostcardMania

PostcardMania specializes in results-driven multichannel marketing, offering simple and streamlined solutions that include everything from custom campaigns to plug-and-play automations that trigger highly personalized mail pieces.

WooCommerce logo WooCommerce

A freely available eCommerce plugin that enables shop facilities on your WordPress website. Functionality enabling extensions & beautiful themes available.
  • PostcardMania Landing page
    Landing page //
    2021-07-29

PostcardMania was founded in 1998 as a small startup with a handful of staff. Since then, Founder/CEO Joy Gendusa has grown the company organically with only a phone, a computer and direct mail — without any outside funding or investment — into one of the nation’s leading marketing companies specializing in lead generation for small to large-sized businesses.

Today, PostcardMania employs more than 360 staff in the Tampa Bay, FL area and generates over $100 million in annual revenue. PostcardMania has printed over 2.24 billion mail pieces, delivered 298,000+ campaigns, and served over 100,000 clients and counting in over 350 industries.

Their suite of services includes design, printing, mailing list acquisition, mailing services, digital advertising, website development, email marketing, multichannel campaigns, API integration, responsive direct mail automation, and more — all while maintaining an extensive collection of more than 4,500 successful campaigns.

With a fleet of 5 commercial printing presses and a manufacturing team of more than 30 print professionals, PostcardMania is a rarity among API and other triggered direct mail tech companies. Rather than act as the middleman and farm out printing to other manufacturers, PostcardMania handles 100% of its printing, addressing, mailing services in-house. This provides two decades' worth of expertise and quality control to every aspect of the direct mail process.

  • WooCommerce Landing page
    Landing page //
    2023-07-06

PostcardMania features and specs

  • Marketing Automation: Yes
  • API: Yes
  • Integrations: Yes
  • Lead Generation: Yes
  • Real-time Tracking: Yes
  • Responsive Design: Yes
  • Reporting: Yes
  • Reports & analytics: Yes

WooCommerce features and specs

No features have been listed yet.

PostcardMania videos

PostcardMania Reviews: Is it Worth it? Experience from Ayoub Carpet

More videos:

  • Review - PostcardMania Reviews - Scam? REAL experience working with them

WooCommerce videos

Shopify Vs. Woocommerce Unbiased Pros And Cons Review 2020

More videos:

  • Review - WooCommerce Review: Best eCommerce plugin for WordPress?
  • Review - WooCommerce Lesson #32. Customer Reviews in WooCommerce

Category Popularity

0-100% (relative to PostcardMania and WooCommerce)
Business & Commerce
100 100%
0% 0
eCommerce
0 0%
100% 100
Shipping and Tracking
100 100%
0% 0
eCommerce Platform
0 0%
100% 100

Questions and Answers

As answered by people managing PostcardMania and WooCommerce.

What makes your product unique?

PostcardMania's answer

There are many different direct mail companies across the United States, but few compare to PostcardMania, a one-stop-shop for direct mail, workflow automations, and omnichannel marketing. Unlike most direct mail automation providers, PostcardMania boasts an in-house printing service with decades of experience to ensure consistently high quality. PostcardMania never outsources printing, so all mail delivery is fast, seamless and reliable. Marketing consultants give personal and professional service that helps business owners tailor their marketing campaigns down to the smallest details, such as mailing list options, custom design, delivery schedule, and more. This means small business owners have access to automated mailings and integrated direct mail campaigns with digital targeting options based on geo-location and search-based online behaviors at entry-level rates. PostcardMania is both future-forward and hometown focused since its mission is to assist small business owners succeed and support a healthy and strong national economy.

Why should a person choose your product over its competitors?

PostcardMania's answer

For direct mail automations, PostcardMania provides a number of things competitors can’t — in house printing (for consistently high print quality), zero tech fees (so you only pay what you print and mail), and a huge template of proven, results based designs (so you don’t waste money on ineffective messaging). Beyond that, PostcardMania has an array of marketing services available, giving business owners and marketers access to invaluable marketing tools in one place. They can build a lead-generating website, schedule mailer campaigns for the entire year, customize and optimize postcards with the latest technology and design options as well as add on digital targeting on social media sites and Google. All of PostcardMania’s direct mail marketing campaigns are also analyzed and optimized for best performance. Further, successful campaign results are cataloged and shared with the public to help other businesses in similar industries. Today, PostcardMania is still the only direct mail company that bases their marketing campaigns on the results of previous successes and results tracking.

How would you describe your primary audience?

PostcardMania's answer

PostcardMania’s primary audience is comprised of savvy marketers looking for a competitive and business owners who need to improve their marketing and grow. The company’s driving purpose is to help businesses market effectively to the point they grow and expand, bringing more jobs and opportunity to the U.S. economy.

What's the story behind your product?

PostcardMania's answer

In 1998, Founder and CEO Joy Gendusa started her own postcard printing business in Clearwater, FL inside a small 600-square foot cottage with just a computer and her own marketing savvy. The idea started after Joy personally experienced a customer service nightmare with another printer that put its own phone number on her mailers. Joy vowed to never do the same, and realized she could do everything that company provided her — but better — and thus PostcardMania was born. PostcardMania quickly began growing, and in 2005, Joy needed to set herself apart from larger direct mail companies that had begun to replicate her business model. She saw PostcardMania as headed for commoditization, so she did a quick course correction and created more value — a campaign results department that tracks and shares marketing success stories with businesses in order to help them succeed and shortcut what can be a costly trial-and-error period. PostcardMania's unique approach to results-based campaigns has helped the company continue to grow year after year, despite an overall contraction in the print industry. Today PostcardMania is a $97 million-dollar company with over 350 staff and serves more than 113,000 businesses. PostcardMania’s annual revenue has grown at an average of 20% year over year since 2019, following a decade of averaging 5% growth.

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Reviews

These are some of the external sources and on-site user reviews we've used to compare PostcardMania and WooCommerce

PostcardMania Reviews

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WooCommerce Reviews

  1. Not very comfortable.

    My experience with Woocommerce has unfortunately left me feeling that it's an outdated platform. The user interface seems stuck in the past and lacks the intuitive and sleek design that modern platforms offer. Navigating through its features can be cumbersome and time-consuming. Compared to other ecommerce solutions I've used, Woocommerce lacks the ease of use and efficiency that I believe is crucial in today's fast-paced digital world. I find it disappointing and would recommend seeking more updated and user-friendly platforms for your ecommerce needs.

    🏁 Competitors: WiX, WordPress
  2. Need to hire a developer to make all the functions work

    WooCommerce provides WordPress-based open-source platform for retailers. It is a WordPress plug-in that you may use to add ecommerce functionality to a website; it is not a standalone website builder though.

    If you utilize this ecommerce website builder, you’ll probably want to collaborate with a developer in order to make all the complicated functions running well.

    🏁 Competitors: QPe, WiX

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What are some alternatives?

When comparing PostcardMania and WooCommerce, you can also consider the following products

Mail Shark - Mail Shark is one of the leading platforms that offer Marketing Programs, Printing, and Direct Mail Advertising services to customers all across the globe.

Shopify - Shopify is a powerful ecommerce platform that includes everything you need to create an online store and sell online. Try it free for 14 days.

Every Door Direct Mail - Every Door Direct Mail is a Marketing Resource Management Service from Vya that enables you to provide customized and meaningful direct mail campaigns each time.

Magento - Magento is the eCommerce software and platform trusted by the world's leading brands. Grow your online business with Magento.

Ballantine - Ballantine is a platform that offers a Direct mail Service to help you reach the right audience quickly and in an effective way.

PrestaShop - Create your online store with PrestaShop's free shopping cart software. Build an ecommerce website for free and start selling online with hundreds of powerful features.