Software Alternatives, Accelerators & Startups

PostcardMania VS Mailshake

Compare PostcardMania VS Mailshake and see what are their differences

PostcardMania logo PostcardMania

PostcardMania specializes in results-driven multichannel marketing, offering simple and streamlined solutions that include everything from custom campaigns to plug-and-play automations that trigger highly personalized mail pieces.

Mailshake logo Mailshake

Mailshake lets you build your professional network through a smart and intuitive approach to cold emailing.
  • PostcardMania Landing page
    Landing page //
    2021-07-29

PostcardMania was founded in 1998 as a small startup with a handful of staff. Since then, Founder/CEO Joy Gendusa has grown the company organically with only a phone, a computer and direct mail — without any outside funding or investment — into one of the nation’s leading marketing companies specializing in lead generation for small to large-sized businesses.

Today, PostcardMania employs more than 360 staff in the Tampa Bay, FL area and generates over $100 million in annual revenue. PostcardMania has printed over 2.24 billion mail pieces, delivered 298,000+ campaigns, and served over 100,000 clients and counting in over 350 industries.

Their suite of services includes design, printing, mailing list acquisition, mailing services, digital advertising, website development, email marketing, multichannel campaigns, API integration, responsive direct mail automation, and more — all while maintaining an extensive collection of more than 4,500 successful campaigns.

With a fleet of 5 commercial printing presses and a manufacturing team of more than 30 print professionals, PostcardMania is a rarity among API and other triggered direct mail tech companies. Rather than act as the middleman and farm out printing to other manufacturers, PostcardMania handles 100% of its printing, addressing, mailing services in-house. This provides two decades' worth of expertise and quality control to every aspect of the direct mail process.

  • Mailshake Landing page
    Landing page //
    2023-02-09

PostcardMania features and specs

  • Marketing Automation: Yes
  • API: Yes
  • Integrations: Yes
  • Lead Generation: Yes
  • Real-time Tracking: Yes
  • Responsive Design: Yes
  • Reporting: Yes
  • Reports & analytics: Yes

Mailshake features and specs

No features have been listed yet.

PostcardMania videos

PostcardMania Reviews: Is it Worth it? Experience from Ayoub Carpet

More videos:

  • Review - PostcardMania Reviews - Scam? REAL experience working with them

Mailshake videos

Mailshake Review and Tutorial: l: How To Massively Speed Up Your Outreach Process

More videos:

  • Review - Mailshake Review - Is This Outreach Tool Any Good? (~1 year use)
  • Tutorial - Mailshake Review - How to set up cold email campaign (step-by-step)

Category Popularity

0-100% (relative to PostcardMania and Mailshake)
Business & Commerce
100 100%
0% 0
Email Marketing
0 0%
100% 100
Shipping and Tracking
100 100%
0% 0
Sales
0 0%
100% 100

Questions and Answers

As answered by people managing PostcardMania and Mailshake.

What makes your product unique?

PostcardMania's answer

There are many different direct mail companies across the United States, but few compare to PostcardMania, a one-stop-shop for direct mail, workflow automations, and omnichannel marketing. Unlike most direct mail automation providers, PostcardMania boasts an in-house printing service with decades of experience to ensure consistently high quality. PostcardMania never outsources printing, so all mail delivery is fast, seamless and reliable. Marketing consultants give personal and professional service that helps business owners tailor their marketing campaigns down to the smallest details, such as mailing list options, custom design, delivery schedule, and more. This means small business owners have access to automated mailings and integrated direct mail campaigns with digital targeting options based on geo-location and search-based online behaviors at entry-level rates. PostcardMania is both future-forward and hometown focused since its mission is to assist small business owners succeed and support a healthy and strong national economy.

Why should a person choose your product over its competitors?

PostcardMania's answer

For direct mail automations, PostcardMania provides a number of things competitors can’t — in house printing (for consistently high print quality), zero tech fees (so you only pay what you print and mail), and a huge template of proven, results based designs (so you don’t waste money on ineffective messaging). Beyond that, PostcardMania has an array of marketing services available, giving business owners and marketers access to invaluable marketing tools in one place. They can build a lead-generating website, schedule mailer campaigns for the entire year, customize and optimize postcards with the latest technology and design options as well as add on digital targeting on social media sites and Google. All of PostcardMania’s direct mail marketing campaigns are also analyzed and optimized for best performance. Further, successful campaign results are cataloged and shared with the public to help other businesses in similar industries. Today, PostcardMania is still the only direct mail company that bases their marketing campaigns on the results of previous successes and results tracking.

How would you describe your primary audience?

PostcardMania's answer

PostcardMania’s primary audience is comprised of savvy marketers looking for a competitive and business owners who need to improve their marketing and grow. The company’s driving purpose is to help businesses market effectively to the point they grow and expand, bringing more jobs and opportunity to the U.S. economy.

What's the story behind your product?

PostcardMania's answer

In 1998, Founder and CEO Joy Gendusa started her own postcard printing business in Clearwater, FL inside a small 600-square foot cottage with just a computer and her own marketing savvy. The idea started after Joy personally experienced a customer service nightmare with another printer that put its own phone number on her mailers. Joy vowed to never do the same, and realized she could do everything that company provided her — but better — and thus PostcardMania was born. PostcardMania quickly began growing, and in 2005, Joy needed to set herself apart from larger direct mail companies that had begun to replicate her business model. She saw PostcardMania as headed for commoditization, so she did a quick course correction and created more value — a campaign results department that tracks and shares marketing success stories with businesses in order to help them succeed and shortcut what can be a costly trial-and-error period. PostcardMania's unique approach to results-based campaigns has helped the company continue to grow year after year, despite an overall contraction in the print industry. Today PostcardMania is a $97 million-dollar company with over 350 staff and serves more than 113,000 businesses. PostcardMania’s annual revenue has grown at an average of 20% year over year since 2019, following a decade of averaging 5% growth.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare PostcardMania and Mailshake

PostcardMania Reviews

We have no reviews of PostcardMania yet.
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Mailshake Reviews

The 24 Best Email Marketing Tools
A sales-focused online tool that integrates email with phone calls and social media. Mailshake enables sales reps to send personalized, high-volume cold email; engage with prospects via phone and social media; and set up automated outreach sequences (just make sure you have clean data and the ability to quickly take recipients out of the sequence if needed). Unlike standard...
Source: webbiquity.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Mailshake integrates with Gmail and other Google apps to help reach more people. The software creates customized emails that appear like a normal email from a Gmail address. It allows for mail automation thanks to its various templates that give one the capability of creating email campaigns that are effective.

Social recommendations and mentions

Based on our record, Mailshake seems to be more popular. It has been mentiond 5 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

PostcardMania mentions (0)

We have not tracked any mentions of PostcardMania yet. Tracking of PostcardMania recommendations started around Mar 2021.

Mailshake mentions (5)

  • Complete Cold Emailing Guide - eCommerce Version
    When it comes to selecting a client for sending your emails, there are countless options to choose from. We're not affiliated with any specific one, but we've found QuickMail to be effective for maximizing deliverability. While the user interface could be improved, it gets the job done and we haven't found a compelling reason to switch. Other popular alternatives include Instantly, Lemlist, MailShake, and many... Source: over 1 year ago
  • Where to find cool react native jobs
    Create an account on mailshake.com > create a simple automated email funnel of 2 emails, one that sends 7 days after the first one. Source: almost 2 years ago
  • cold b2b emails
    Lemlist to send emails or Mailshake as another good option. I prefer Lemlist as IMO has a better UI and includes warming-up service. Source: about 2 years ago
  • 30 interviews at companies like Microsoft and Stripe in 1 month. Here's how.
    Do outreach and follow ups at scale. If you do this right and follow up well, your reply rates sky rocket. For my own job search, I used an email automation tool from Hunter but Mailshake and other tools work too. Source: over 2 years ago
  • My 'under 700ms' SaaS - How I plan to automate the entire process, from finding leads to the sale itself - broken down for you to replicate 😄
    For this, I'm currently using MailShake: https://mailshake.com/. Source: over 2 years ago

What are some alternatives?

When comparing PostcardMania and Mailshake, you can also consider the following products

Mail Shark - Mail Shark is one of the leading platforms that offer Marketing Programs, Printing, and Direct Mail Advertising services to customers all across the globe.

lemlist - Send emails that get replies 💌

Every Door Direct Mail - Every Door Direct Mail is a Marketing Resource Management Service from Vya that enables you to provide customized and meaningful direct mail campaigns each time.

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Ballantine - Ballantine is a platform that offers a Direct mail Service to help you reach the right audience quickly and in an effective way.

Campaign Monitor - Email marketing software built for designers and their clients to run successful email campaigns.