Software Alternatives, Accelerators & Startups

PlaybookUX VS Latana

Compare PlaybookUX VS Latana and see what are their differences

PlaybookUX logo PlaybookUX

PlaybookUX is an affordable user testing and interview software that recruits the right participants, schedules, transcribes and analyzes your research.

Latana logo Latana

Latana is the first brand tracking tool to use advanced data science to ensure reliable and accurate brand insights.
  • PlaybookUX Landing page
    Landing page //
    2023-02-28

PlaybookUX is a powerful user testing tool to get video based feedback from your target demographic on websites, prototypes, concepts and more. Gain access to participants from over 50 countries. PlaybookUX supports both moderated and unmoderated studies.

  • Latana Landing page
    Landing page //
    2023-09-02

We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.

Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.

That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!

PlaybookUX

$ Details
paid Free Trial $49.0 (per unmoderated participant)
Release Date
2019 June

PlaybookUX videos

Earn Money as a User Experience Tester with PlaybookUX

More videos:

  • Review - Product Review - PlaybookUX
  • Review - User Testing Software | PlaybookUX

Latana videos

No Latana videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to PlaybookUX and Latana)
User Experience
100 100%
0% 0
Data Dashboard
0 0%
100% 100
Usability Testing
100 100%
0% 0
Business & Commerce
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare PlaybookUX and Latana

PlaybookUX Reviews

Best 8 Affordable UserZoom Alternatives in 2023
PlaybookUX is a cloud-based UX research platform designed to help you capture and analyze clients’ interactions with products, websites, and prototypes. This platform makes a great alternative to pricey UserZoom, as they offer a pay-as-you-go option and a free trial.
5 Best UXtweak Alternatives
PlaybookUX is a cloud-based user experience (UX) testing solution, which helps businesses of all sizes capture and analyze customer interactions with products, prototypes, and websites. They offer a 7-day-free trial and also pay as you go option.

Latana Reviews

We have no reviews of Latana yet.
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Social recommendations and mentions

Based on our record, Latana seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

PlaybookUX mentions (0)

We have not tracked any mentions of PlaybookUX yet. Tracking of PlaybookUX recommendations started around Mar 2021.

Latana mentions (1)

  • US seen as bigger threat to democracy than Russia or China, global poll finds
    The company that provided the data for the report is not actually a polling organization. It is a marketing firm whose competency appears to be conducting brand awareness studies. Source: about 3 years ago

What are some alternatives?

When comparing PlaybookUX and Latana, you can also consider the following products

UserTesting.com - Usability testing has never been easier. Get videos of real people speaking their thoughts as they use websites, mobile apps, prototypes and more!

AdMeter - AdMeter is a cloud-based analytical platform that allows you to improve your marketing strategies by using accurate analytical reports and also understanding the behavior of your targeted customers.

Userbrain - Easy, fast, and affordable user testing for websites and prototypes.

Tercept Unified Analytics - Tercept automatically aggregates and organizes all monetization data,analytics data and marketing data into one single dashboard with powerful querying and visualization capabilities. You can setup custom reports and automate 100% of your reporting.

Userfeel.com - Unleash your site's or app's potential with remote usability testing. Results in less than 24 hours. Test on any device with our testers supporting 40 languages!

Pega Marketing - Pega Marketing is an advanced-level and AI-based software solution that allows you to interact with customers in an engaging way and solve their issues by providing their valuable services in real-time.