Pimcore is an open-source software platform used by more than 110 000 companies worldwide. It offers state-of-the-art digital asset management (DAM), product information management (PIM), master data management (MDM), digital experience management (DXP/CMS), multi-channel publishing, and digital commerce. Acclaimed by analysts at Gartner and Forrester, its customers include Fortune 100 companies such as Pepsi, Sony, and Audi. The company's headquarters are in Salzburg, Austria. 
Pimcore’s consolidated platform enables organizations to manage product information, digital assets, digital commerce, and web content in a consolidated setup, thus empowering them with a single ‘trusted view’ of information and delivering a superior product experience to their customers across multiple touchpoints.
What makes Pimcore a great open-source alternative to proprietary, closed-source software is its incredible flexibility, 100% API-driven architecture, composable technology, speed-to-market, plus the momentum of 150+ global solution partners. The Pimcore Platform™ is loved by developers, agencies, and enterprises. For more information, please visit pimcore.com.

We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.

Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.

That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!