Persona by Delve AI VS Anyword

1. Live Persona automatically extracts segment-wise personas and journeys. It works on aggregated and anonymized analytics data from Google Analytics, adds industry specific insights, automatically segments users based on behavior/psychographics/demographics/geographies/transactions, enriches with insights from social media/reviews and abstracts personas for each segment. Gain clarity on best-performing segments, refine customer experiences and get targeting ideas from your valuable segments to grow your business.

2. Social Persona creates social media personas and delivers high-quality market research in minutes. All you have to do is to provide social media handles and Delve AI will create personas of your social audiences automatically for you. Get rich insights for each of your social segments such as followers, mentioners and website visitors. In addition to each segment's demographics, geographies, interests, topics of interest, and industry specific insights, you can understand their online habits and discover best places to influence them. Learn who they follow on social media, which podcasts they listen to, which websites they visit and which YouTube channels they watch.

3. Competitor Persona creates personas for your competitors automatically. Specify one or more competitor domains and our software will automatically generate persona(s) for those competitor businesses. Analyze their users and and uncover marketing strategies with our competitor intelligence.

Anyword is a platform where marketers can generate and optimize their marketing copy with the help of AI.

You can generate ad copy for Facebook, Google, Instagram, Native, Twitter, LinkedIn, and more. Improve your landing page headline, CTAs, and product descriptions. Generate email subject lines that will make your open rates skyrocket. Generate blog post outlines, titles, and paragraphs that are made to engage.

Trained on over $250M worth of ad spend, Anyword knows what works and converts. Every variation is given a Performance Prediction Score, which can forecast how well it will do. In field tests the score has been proven to be right 76% of the time, so you can confidently choose the top performers that suit you, saving countless hours and endless budgets on A/B testing.

Anyword also offers more advanced features including dynamic landing page text optimization, connection to your ad accounts to ensure your brand voice is consistent, and other advanced options.