Italic - Marketplace for unbranded luxury goods
Bristlr - Connecting Beards with Beard Strokers
Boll and Branch - Sustainably-sourced sheets, pillows, mattresses and towels
Gillette On Demand - Online-only service to purchase Gillette razor blades
Purple Mattress - The world's first no pressure mattress
Casper Sheets and Pillows - Sheets and pillows for everyone (by Casper)