Software Alternatives, Accelerators & Startups

PAQATO VS Tracklution

Compare PAQATO VS Tracklution and see what are their differences

PAQATO logo PAQATO

The PAQATO After-Sales Experience Platform is the growth driver that makes online stores successful for tomorrow.
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Tracklution logo Tracklution

Start using Server-Side Tracking, First-Party Cookies and Conversion APIs of multiple ad platforms in a matter of minutes. Better Tracking Made SIMPLE!
  • PAQATO Landing page
    Landing page //
    2021-10-20

With PAQATO, online retailers offer their customers an outstanding after sales experience and ensure maximum satisfaction. Personalized shipping notifications and a tracking page in their own store turn customers into loyal fans. Through proactive multi-channel communication, online stores exploit cross-selling potential during the shipping process and collect strong customer reviews. At the same time, smart shipment controlling allows online retailers to maintain a full overview of their shipping processes and reduce their service costs with transparent data. Today, over 1,000 e-commerce companies such as OTTO, Peek & Cloppenburg, ROSE Bikes and KoRo are already delighting their customers with outstanding after-sales experiences.

  • Tracklution Landing page
    Landing page //
    2024-02-08
  • Tracklution Product description
    Product description //
    2024-02-08

Earn More by Tracking Smarter

Server-Side Tracking with a Simple Pixel Setup

Enable 1st-party cookies, server-side tracking and Conversion APIs of ad platforms with a simple tracking pixel setup that every digital marketer is familiar with.

Improve ROAS

Client-side tracking pixels are already losing data. With Tracklution you deliver better and more data to ad platforms - on average +34.2% more compared to traditional tracking pixels - to improve your results and get more out of your ad spend.

Adapt to cookie deprecation

Client-side cookies are facing limitations, but with Tracklution you don't have to worry. With us you always comply with the most recent tracking requirements. We handle the difficult parts in tracking, while you focus on growing your business and reaching your goals.

95 % less cost

Forget costly development projects and maintenance work associated with server-side tracking. With Tracklution you get started effortlessly in a matter of minutes, not months, with only of fraction of the price compared to traditional server-side tracking solutions.

PAQATO

Website
paqato.com
$ Details
paid €349.0 / Monthly
Platforms
Shopify Magento WooCommerce REST API Shopware Oxid Gambio Plentymarkets Prestashop Sage Spryker Versa Commerce Wix Jimdo xt:Commerce Integromat
Release Date
2015 January

Tracklution

$ Details
paid Free Trial €79.0 / Monthly
Platforms
Google Meta Facebook Instagram TikTok Snapchat Shopify WooCommerce Wordpress Bing LinkedIn
Release Date
2021 November

PAQATO features and specs

  • track & trace page: Create and manage the Track & Trace page for your online shop.
  • Shipping communication: Proactive communication during the parcel journey.
  • Shipment controlling: BI-supported shipment controlling for fewer service requests.
  • Return portal: Fully automated digital returns management for your online shop.

Tracklution features and specs

  • Server-Side Tracking: Yes
  • Conversion APIs: Yes
  • 1st-party Data Collection: Yes
  • 1st-party Cookies: Yes
  • Quick and easy installation to any website: Yes

PAQATO videos

PAQATO - After Sales Experience

More videos:

  • Review - Push Communication auf der Paketreise - PAQATO bei the Digital Bash - Marketing Tools

Tracklution videos

No Tracklution videos yet. You could help us improve this page by suggesting one.

+ Add video

Category Popularity

0-100% (relative to PAQATO and Tracklution)
eCommerce Tools
100 100%
0% 0
Analytics
0 0%
100% 100
eCommerce
91 91%
9% 9
Shipping and Tracking
100 100%
0% 0

Questions and Answers

As answered by people managing PAQATO and Tracklution.

What makes your product unique?

Tracklution's answer:

In the post-3rd-party-cookies-world every marketer has to reconsider their tracking setup for digital advertising. This means setting up server-side tracking that traditionally has meant a lengthy and expensive IT project. With Tracklution, server-side tracking, first-party cookies and conversion APIs of multiple ad platforms can be installed to any website in a matter of minutes.

Why should a person choose your product over its competitors?

Tracklution's answer:

Installation is very simple and does not require any technical resources. With only 5-minute installation, you can start using server-side tracking, first-party cookies and conversion APIs of multiple ad platforms for your digital marketing.

How would you describe your primary audience?

Tracklution's answer:

Marketers, Advertisers, Marketing Managers, Marketing Coordinators, Marketing Agencies, Marketing Consultants

What's the story behind your product?

Tracklution's answer:

Tracklution is a product of Leadspark Ltd. Established in 2016, Leadspark initially specialises in lead generation business. Given our strong focus on traffic acquisition, we are always exploring ways to become even better in digital advertising.

In response to weakening 3rd party cookies we developed a solution for server-side tracking. We wanted to build a solution that gives us 100% accuracy yet is so simple that it gives the freedom for our media buyers to test new traffic channels without depending on the support from our tech team. The early version of Tracklution was born!

Shortly after, we realised that many of our clients face the same challenge: How to track ads efficiently with the simplicity of pixel tracking but the accuracy of server-side tracking (without spending fortunes into building one).

Today, Tracklution provides better yet simple and effective ads tracking for companies in a variety of industries. Naturally, we ourselves continue using Tracklution in our everyday LeadGen business.

User comments

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What are some alternatives?

When comparing PAQATO and Tracklution, you can also consider the following products

PackageX Receive - PackageX Receive digitizes package-receiving operations and delivers world-class package management solutions.

Stape.io - The easiest way to server-side tracking. Everything from server Google Tag Manager and Meta`s CAPIG hosting to custom solutions.

parcelLab - Our Operations Experience Management platform unlocks the potential of the post-sales experience, revolutionizing how people interact with your brand.

Taggrs.io - Hosting software for GTM Server Side Tracking Generate up to 30% more conversions and turnover with Server Side Tracking the solution to the demise of third party cookies.

DelivApp - Software for managing online ordering, delivery and loyalty for multi-unit restaurants

Addingwell - Addingwell delivers fast and reliable fully-managed tagging servers for your Google Tag Manager server-side.