Software Alternatives, Accelerators & Startups

Outbrain VS Matomo

Compare Outbrain VS Matomo and see what are their differences

Outbrain logo Outbrain

Outbrain is the world's leading performance-driven discovery and native advertising platform. We help advertisers get discovered on leading publishers websites.

Matomo logo Matomo

Matomo is an open-source web analytics platform
  • Outbrain Landing page
    Landing page //
    2023-10-20
  • Matomo Landing page
    Landing page //
    2023-10-23

Outbrain videos

OUTBRAIN Amplify PUBLISHER Review | Underground Targeted Traffic Source

More videos:

  • Review - Should You Be Using Outbrain or Taboola? | Ep. #233
  • Review - Outbrain Adsense Reviews: for Publisher | Earn High Revenue with Outrain For Blogger & Websites

Matomo videos

Matomo Analytics - Dashboards

More videos:

  • Review - WP-Matomo (WP-Piwik) Review: Open Source Analytics For WordPress
  • Review - AMU WEBD122 - Spohnholtz Piwik Analytics Review
  • Review - What are the differences between Matomo Analytics and Google Analytics
  • Review - Matomo On-Premise installation overview

Category Popularity

0-100% (relative to Outbrain and Matomo)
Advertising
100 100%
0% 0
Analytics
0 0%
100% 100
Ad Networks
100 100%
0% 0
Web Analytics
0 0%
100% 100

User comments

Share your experience with using Outbrain and Matomo. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Outbrain and Matomo

Outbrain Reviews

The 5 Best Content Marketing Tools You Aren't Using
4. Outbrain. Are you already creating great content but struggling to distribute it to the right networks? Outbrain is for you. The easy-to-use platform can amplify your audience for virtually any piece of content, including blogs, articles, videos, and infographics. Your content appears alongside other articles as promoted content suggestions. While this is a “pay-to-play”...

Matomo Reviews

Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Piwik PRO offers similar if not same benefits as mentioned above and makret themselves a tool for “Technical Marketers”. If you did not know then let me tell you that Matomo and Piwik PRO both these products emerged from the humble beginnings of the Piwik project but have since charted a slightly different paths.
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Piwik PRO offers similar if not same benefits as mentioned above and makret themselves a tool for “Technical Marketers”. If you did not know then let me tell you that Matomo and Piwik PRO both these products emerged from the humble beginnings of the Piwik project but have since charted a slightly different paths.
Source: medium.com
Which tools help you to Measure the Success of your Website
Matomo: Matomo one of the best options as it has the ability to get form analysis, video analysis, page heatmaps, session recordings, custom branding, 100% unsampled reports, open-source “freedom” software, and more. It believes in protecting your privacy.
Source: qpe.co.in
8 Live Website Traffic Tracking Tools to Use in 2023
Matomo is another alternative to Google Analytics. It is an open-source website analytics tool. It keeps you in control because Matomo is installed on your server, which you can easily access through Matomo APIs.
Source: geekflare.com
10 Best Google Analytics Alternatives (Free & Paid)
Are you willing to know about its pricing packages? Well, Matomo has a free version (self-hosted) and one paid version, which is a delivered SaaS tool. Moreover, its paid version has more advanced analytics features, customer support, and A/B testing.

Social recommendations and mentions

Based on our record, Matomo seems to be a lot more popular than Outbrain. While we know about 82 links to Matomo, we've tracked only 3 mentions of Outbrain. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Outbrain mentions (3)

  • Newbie question on HTML
    Or it's related to the site's ad campaign. You see the first link is for outbrain.com which is an affiliate program. Those sites listed might be affiliates OR they are sites that Soulframe is refusing to give affiliate money to for links. Source: almost 2 years ago
  • I get 4.5 million page views a month on my content, how do I get advertising?
    Additionally, I have become aware of services such as outbrain.com and taboola.com that pay publishers in a variety of ways for integrating ads onto content that has high page views. However, I don't know the correct course as advertising is uncharted waters for me. Source: over 2 years ago
  • Ask HN: Who is hiring? (September 2021)
    Outbrain | Israel, Half-Remote | Full-Time | Experienced Algorithm/ML Engineer | https://outbrain.com Our team is developing machine learning algorithmic solutions that improve outcomes for our advertisers. It is part of Outbrain’s Recommendations Group - about 40 machine learners, data scientists and machine-learning engineers who are responsible for everything that Outbrain recommends in its feeds and widgets.... - Source: Hacker News / over 2 years ago

Matomo mentions (82)

  • 🔥Matomo 5 UPGRADE - A step-by-step GUIDE 🤌
    Matomo just released their major v5 upgrade with following key improvements:. - Source: dev.to / 5 months ago
  • 11 Ways to Optimize Your Website
    There are many good, lightweight, and open-source alternatives to Google Analytics, such as Plausible, Matomo, Fathom, Simple Analytics, and so on. Many of these options are open-source, and can be self-hosted. - Source: dev.to / 6 months ago
  • Mobile apps illegally share your personal data
    You can for example use analytics that aren't spyware, and hence don't even have to try to trick users giving "consent" to things they don't really want. Seriously: what share of people actually want their behavior to be tracked for ad companies to make more money? https://matomo.org/. - Source: Hacker News / 8 months ago
  • Ask HN: Is Google Analytics that useful?
    Matomo is a GDPR-compliant and open-source analytics platform. You can either host it yourself or use Matomo’s hosted version. https://matomo.org/. - Source: Hacker News / 8 months ago
  • Companies must stop using Google Analytics
    I tried the self-hosted version of Matomo [1][2] a few years back but I remember it was a bit underwhelming for the effort required to set it up. https://matomo.org. - Source: Hacker News / 11 months ago
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What are some alternatives?

When comparing Outbrain and Matomo, you can also consider the following products

Taboola - Drive traffic to your site, blog or video, or monetize your site with the largest platform for content recommendation, audience acquisition, and native advertising.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Infolinks - Discover what Infolinks smart ads can do for you

Plausible.io - Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺

AdSense - Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

Clicky - Clicky Web Analytics is a simple way to monitor, analyze, and react to your blog or web site's traffic in real time.