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Ortto VS AWS Lambda

Compare Ortto VS AWS Lambda and see what are their differences

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Ortto logo Ortto

Journeys made simple. Your customer data, messaging and analytics working together.

AWS Lambda logo AWS Lambda

Automatic, event-driven compute service
  • Ortto Landing page
    Landing page //
    2022-12-08

Ortto is an Australian-founded global marketing platform. Since our launch, we have empowered over 10,000 businesses with our software. Ortto has recently launched its new platform, allowing online businesses to unify their customer data with their CDP (Customer Data Platform), segment key audiences across the customer lifecycle, activate these audiences with personalized, multichannel customer journeys, and analyze their business for growth with a powerful suite of BI tools. This all-in-one solution is revolutionizing how online businesses grow and scale, creating remarkable customer experiences.

  • AWS Lambda Landing page
    Landing page //
    2023-04-29

Ortto

Website
ortto.com
Pricing URL
Official Ortto Pricing
$ Details
freemium $29.0 / Monthly (2,000 contacts, 8,000 email/month included.)
Platforms
Salesforce Zapier Cloud Magento Shopify WooCommerce BigCommerce Segment Google Facebook Typeform Stripe Slack Twitter Hubspot Chargebee
Release Date
2021 November
Edit details

AWS Lambda

Website
aws.amazon.com
Pricing URL
-
$ Details
Platforms
-
Release Date
-
Edit details

Ortto features and specs

  • User-Friendly Interface
    Ortto offers an intuitive and clean user interface that makes navigating and managing campaigns easier, even for those who are not tech-savvy.
  • Comprehensive Automation
    The platform provides robust automation features, allowing users to streamline marketing processes and save time on repetitive tasks.
  • Detailed Analytics
    Ortto offers in-depth analytics and reporting tools, enabling users to track the performance of their campaigns and make data-driven decisions.
  • Integration Capabilities
    It supports integration with various third-party applications, making it easier to synchronize data across different platforms.
  • Segmentation and Personalization
    Ortto provides powerful segmentation and personalization features, allowing businesses to target their audience more effectively.
  • Customer Support
    Users have access to reliable customer support to help resolve issues and guide them through any difficulties they might encounter.

Possible disadvantages of Ortto

  • Learning Curve
    Although user-friendly, some advanced features may require a steep learning curve for beginners to fully utilize the platform.
  • Pricing
    The cost of using Ortto may be higher compared to some competitors, which could be a concern for small businesses or startups with limited budgets.
  • Limited Customization
    Some users may find the customization options to be somewhat limited, especially if they have highly specific requirements for their campaigns.
  • Feature Overload
    The extensive features available on Ortto could be overwhelming for users who only need basic functionalities, potentially leading to underutilization.

AWS Lambda features and specs

  • Scalability
    AWS Lambda automatically scales your application by running your code in response to each trigger. This means no manual intervention is required to handle varying levels of traffic.
  • Cost-effectiveness
    You only pay for the compute time you consume. Billing is metered in increments of 100 milliseconds and you are not charged when your code is not running.
  • Reduced Operations Overhead
    AWS Lambda abstracts the infrastructure management layer, so there is no need to manage or provision servers. This allows you to focus more on writing code for your applications.
  • Flexibility
    Supports multiple programming languages such as Python, Node.js, Ruby, Java, Go, and .NET, which allows you to use the language you are most comfortable with.
  • Integration with Other AWS Services
    Seamlessly integrates with many other AWS services such as S3, DynamoDB, RDS, SNS, and more, making it versatile and highly functional.
  • Automatic Scaling and Load Balancing
    Handles thousands of concurrent requests without managing the scaling yourself, making it suitable for applications requiring high availability and reliability.

Possible disadvantages of AWS Lambda

  • Cold Start Latency
    The first request to a Lambda function after it has been idle for a certain period can take longer to execute. This is referred to as a 'cold start' and can impact performance.
  • Resource Limits
    Lambda has defined limits, such as a maximum execution timeout of 15 minutes, memory allocation ranging from 128 MB to 10,240 MB, and temporary storage up to 512 MB.
  • Vendor Lock-in
    Using AWS Lambda ties you into the AWS ecosystem, making it difficult to migrate to another cloud provider or an on-premises solution without significant modifications to your application.
  • Complexity of Debugging
    Debugging and monitoring distributed, serverless applications can be more complex compared to traditional applications due to the lack of direct access to the underlying infrastructure.
  • Cold Start Issues with VPC
    When Lambda functions are configured to access resources within a Virtual Private Cloud (VPC), the cold start latency can be exacerbated due to additional VPC networking overhead.
  • Limited Execution Control
    AWS Lambda is designed for stateless, short-running tasks and may not be suitable for long-running processes or tasks requiring complex orchestration.

Analysis of Ortto

Overall verdict

  • Ortto is a solid choice for businesses looking to streamline their marketing efforts and improve customer engagement through automation. Its robust feature set and ease of use make it a valuable tool for marketers who want to create more personalized experiences for their audience.

Why this product is good

  • Ortto is generally considered a good platform due to its comprehensive set of tools for marketing automation, customer journey mapping, and analytics. It allows businesses to engage with their audience efficiently by providing features like email automation, SMS marketing, and detailed customer insights. Users appreciate its intuitive user interface and the ability to easily integrate with various third-party applications, which enhances its functionality and makes it adaptable for different business needs.

Recommended for

    Ortto is highly recommended for small to medium-sized businesses and marketing teams that need a versatile and user-friendly marketing automation tool. It's particularly beneficial for organizations looking to enhance their customer journey management, automate campaigns, and gain deeper insights into customer behavior to optimize their marketing strategies.

Analysis of AWS Lambda

Overall verdict

  • AWS Lambda is a strong choice for developers looking for scalable, event-driven applications with minimal management overhead. It is particularly beneficial for applications that experience intermittent traffic or unpredictable workloads.

Why this product is good

  • AWS Lambda is a popular serverless computing service because it allows users to run code without provisioning or managing servers. It automatically scales applications by running code in response to triggers such as HTTP requests, changes in data, or system events. This can significantly reduce operational overhead and costs, as you only pay for the compute time you consume.

Recommended for

  • Developers building microservices or serverless applications.
  • Companies looking to reduce infrastructure management.
  • Startups wanting to quickly deploy applications with limited operational costs.
  • Organizations needing to integrate with other AWS services for a comprehensive solution.
  • Projects with unpredictable or variable workloads that require automatic scaling.

Ortto videos

+ Add

Ortto walk through video

AWS Lambda videos

+ Add

AWS Lambda Vs EC2 | Serverless Vs EC2 | EC2 Alternatives

More videos:

  • Tutorial - AWS Lambda Tutorial | AWS Tutorial for Beginners | Intro to AWS Lambda | AWS Training | Edureka
  • Tutorial - AWS Lambda | What is AWS Lambda | AWS Lambda Tutorial for Beginners | Intellipaat

Category Popularity

0-100% (relative to Ortto and AWS Lambda)

Ortto

AWS Lambda

Marketing Automation
100 100%
Marketing Automation
0% 0
Cloud Computing
0 0%
Cloud Computing
100% 100
Email Marketing
100 100%
Email Marketing
0% 0
Cloud Hosting
0 0%
Cloud Hosting
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Ortto and AWS Lambda

Ortto Reviews

Best 12 Klaviyo Alternatives for Shopify
Ortto, formerly known as Autopilot, allows you to view your marketing campaign through the eyes of your customers. That way, you have an idea of what needs to be adjusted. Create engaging campaigns with the drag and drop tool.
Source: adoric.com
15 Mailchimp Alternatives for SaaS Companies
Because of its focus, some of Ortto's features are more suitable for ecommerce businesses. However, the platform will help you welcome new users, send them one-off broadcasts, and schedule entire email campaigns.
Source: userlist.com
11 Best Omnisend Alternatives and Competitors for 2022
Ortto is an automated marketing platform that helps brands grow faster with customer data. It brings together businesses and customers by seamlessly uniting every interaction.
Source: www.aitrillion.com
10 Best Email Marketing Software & Email Automation Tools of 2020
Starting at $49/month for 2,000 contacts, Autopilot is far from the cheapest option, particularly considering that Autopilot does not offer an in-built CRM. However, Autopilot is extremely intuitive and great for teams that need to collaborate on powerful email automation sequences. If we had to move from ActiveCampaign, this is likely where we’d go.
Source: www.ventureharbour.com
The 36 Best Marketing Automation Tools to Use in 2020
Autopilot takes an entirely different approach to marketing automation compared to the rest of the tools on this post. Instead of trying to build a complete all-in-one tool, Autopilot helps you work with the best-in-class tools. Autopilot offers native integrations with a good number of tools and an easy to use visual flow builder.
Source: encharge.io

AWS Lambda Reviews

Top 7 Firebase Alternatives for App Development in 2024
AWS Lambda is suitable for applications with varying workloads and those already using the AWS ecosystem.
Source: signoz.io

Social recommendations and mentions

Based on our record, AWS Lambda seems to be a lot more popular than Ortto. While we know about 277 links to AWS Lambda, we've tracked only 8 mentions of Ortto. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Ortto mentions (8)

  • Taking email marketing to next level?
    I can teach you and set up ortto.com for free. Source: over 2 years ago
  • Sending automated order feed to fulfillment team..
    I can help you to setup this with ortto.com. Source: over 2 years ago
  • What marketing automation tools are you using in 2023?
    Https://ortto.com/ It can do so so much it's incredible. Source: over 2 years ago
  • Is it possible to make an interactive quiz or survey in Klaviyo?
    Your best option is ortto.com not only has all the quiz features but also has a CDP built in that makes the rating of that survey and segmentation of audiences. Source: over 2 years ago
  • I have a situation where i want to integrate woocommerce with Aweber. To tag/ untag or move subscribers from a list to another list. Based on subscription time/expiration. Is this doable?
    Yes https://ortto.com/ can do that, I help you to setup it for free. Send me a private msg. Source: over 2 years ago
View more

AWS Lambda mentions (277)

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What are some alternatives?

When comparing Ortto and AWS Lambda, you can also consider the following products

Adobe Marketo Engage - Adobe Marketo Engage is a tool that offers multi-channel marketing automation, campaign and leads nurturing, and analytics.

Amazon S3 - Amazon S3 is an object storage where users can store data from their business on a safe, cloud-based platform. Amazon S3 operates in 54 availability zones within 18 graphic regions and 1 local region.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Amazon API Gateway - Create, publish, maintain, monitor, and secure APIs at any scale

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Google App Engine - A powerful platform to build web and mobile apps that scale automatically.

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