Software Alternatives, Accelerators & Startups

Optimizely Digital Experience Platform VS Contentful

Compare Optimizely Digital Experience Platform VS Contentful and see what are their differences

Optimizely Digital Experience Platform logo Optimizely Digital Experience Platform

Optimizely Digital Experience Platform is a digital experience platform offering A/B and multivariate testing tools that empower digital marketers without code and enable data-driven decisions.

Contentful logo Contentful

You don't need another CMS. You need a better way to manage content — unified, structured, and ready to deploy to any digital channel.
  • Optimizely Digital Experience Platform Landing page
    Landing page //
    2023-10-14
  • Contentful Landing page
    Landing page //
    2023-10-07

Contentful

Release Date
2013 January
Startup details
Country
Germany
State
Berlin
City
Berlin
Founder(s)
Paolo Negri
Employees
250 - 499

Optimizely Digital Experience Platform features and specs

  • Comprehensive Solution
    Optimizely offers a complete suite of tools for digital experience optimization, including A/B testing, personalization, content management, and data analytics, providing a one-stop solution for businesses.
  • Scalability
    The platform is designed to handle the needs of both small and large enterprises, allowing businesses to scale their operations as they grow without changing platforms.
  • User-Friendly Interface
    Optimizely has an intuitive user interface that makes it easy for users with varying levels of technical expertise to navigate and utilize its features effectively.
  • Advanced Personalization
    The platform provides robust personalization features that allow businesses to tailor content and experiences based on user behavior and data, enhancing customer engagement and satisfaction.
  • Integration Capabilities
    Optimizely can integrate seamlessly with a variety of third-party applications and platforms, enabling businesses to extend its functionality and integrate into existing tech stacks.

Possible disadvantages of Optimizely Digital Experience Platform

  • Cost
    Optimizely can be expensive, especially for small businesses, due to its comprehensive features and enterprise-level capabilities, which might lead to a high total cost of ownership.
  • Complexity
    While feature-rich, the platform might present a learning curve for new users who are not familiar with digital experience platforms, potentially requiring additional training and resources.
  • Customization Limitations
    Some users may find that despite its comprehensive features, Optimizely has limitations in customization and may not meet all unique business requirements without additional development.
  • Support and Resources
    Users have reported mixed experiences with customer support, suggesting that response times and the quality of support may vary, which can hinder problem resolution.
  • Performance Issues
    In some cases, users have encountered performance issues, particularly with large datasets or complex experiments, which can affect the efficiency of the platform.

Contentful features and specs

  • Scalability
    Contentful is designed to handle high traffic and large volumes of content, making it a suitable choice for enterprise-level applications.
  • Flexibility
    Contentful provides a headless CMS solution that allows you to deliver content across multiple platforms including websites, mobile apps, and IoT devices.
  • API-first approach
    Contentful's robust API enables developers to easily fetch, manage, and deliver content programmatically.
  • Customizable content models
    Users can define their own content types and relationships, offering great flexibility in how content is structured and managed.
  • Multi-language support
    Contentful natively supports multiple languages, which is beneficial for global businesses needing localized content.
  • Extensive integrations
    Contentful can be easily integrated with various third-party services, enhancing its functionality and adaptability.
  • User-friendly interface
    The platform offers an intuitive admin interface that makes it easy for non-technical users to manage content.
  • Strong community and support
    Contentful has a large community of developers and provides extensive documentation and support resources.

Possible disadvantages of Contentful

  • Cost
    Contentful can be expensive, especially for small businesses or startups, as its pricing scales with the amount of content and API calls.
  • Complexity
    The initial setup and customization can be complex, requiring a good understanding of both the platform and RESTful APIs.
  • Dependence on developers
    While the platform is user-friendly, leveraging its full potential often requires significant developer input, particularly for custom integrations and advanced features.
  • Limited built-in features
    Contentful focuses on being a pure headless CMS, which means it lacks some built-in features like website themes or e-commerce functionalities that are present in other CMS platforms.
  • Performance issues
    Some users have reported performance issues when managing a very large number of content entries or making a high volume of API requests.
  • Learning curve
    There is a learning curve, particularly for users new to headless CMS architecture and API-centric content management.

Analysis of Contentful

Overall verdict

  • Contentful is generally considered a good choice for organizations that require a modern, scalable solution for managing and distributing content across various channels. Its strong API capabilities, flexibility with front-end technologies, and support for collaboration between technical and non-technical users make it a worthwhile consideration. However, it might not be the first choice for smaller projects or users seeking an all-in-one CMS with tightly integrated front-end presentation capabilities.

Why this product is good

  • Contentful is a headless content management system (CMS) that is popular for its flexibility and scalability. It decouples the back-end management of content from the front-end presentation, enabling developers to deliver content across multiple platforms and devices with ease. The platform supports seamless content integration through its robust API, which is a key advantage for businesses looking to create a consistent experience across web, mobile, and other channels. Additionally, Contentful offers a user-friendly interface for non-technical users to manage content, making it both versatile and accessible.

Recommended for

  • Organizations with complex content distribution needs
  • Businesses looking for a headless CMS solution
  • Development teams seeking API-first architecture
  • Brands aiming for multi-platform content delivery
  • Enterprises requiring scalable content management solutions

Optimizely Digital Experience Platform videos

No Optimizely Digital Experience Platform videos yet. You could help us improve this page by suggesting one.

Add video

Contentful videos

Bits & Bytes Ep. 1 - What is Contentful?

More videos:

  • Review - A Quick look at contentful | #CodingPhase
  • Review - Gatsby And Contentful - The Headless CMS Approach - Episode 1

Category Popularity

0-100% (relative to Optimizely Digital Experience Platform and Contentful)
Business & Commerce
100 100%
0% 0
CMS
8 8%
92% 92
Blogging
0 0%
100% 100
Office & Productivity
100 100%
0% 0

User comments

Share your experience with using Optimizely Digital Experience Platform and Contentful. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely Digital Experience Platform and Contentful

Optimizely Digital Experience Platform Reviews

We have no reviews of Optimizely Digital Experience Platform yet.
Be the first one to post

Contentful Reviews

  1. Eleanor Bennett
    · Digital Marketing Specialist at Logit.io ·
    Very generous free plan

    The free plan of Contentful is generous enough to allow us to run a successful technology blog without having to pay for any overheads to run it. We used them as an alternative to the previously used Ghost. We have experienced a lot of growth since this migration.

    🏁 Competitors: Ghost

21 Headless CMS Platforms That You Should Check Out
Contentful integrates with many tools and helps you create your content quickly. It is mostly used for e-commerce websites.
Source: popupsmart.com
Best Headless CMS in 2022
Contentful is an API-driven headless CMS that focuses on content and the backend. It is considered one of the best systems for small to medium enterprises. You can edit content anywhere by any smart device and integrate it with other services such as Dropbox.
Source: flatlogic.com
Best Headless CMS for 2020
Yes, hosted providers, such as Contentful would be easier to use but it literally comes with a price...
Source: dev.to
11 Headless CMS to Consider for Modern Application
It uses RESTful API development kits for all popular languages. Contentful is welcoming newcomers, so anyone can quickly create data entries.
Source: geekflare.com
34 Headless CMS That Should Be On Your Radar
Founded in 2013, Germany-based Contentful offers an API-driven headless CMS. Contentful’s RESTful API gives developers full programmatic control of content, digital assets, and translations. The platform also takes advantage of caching techniques as well as external CDN integrations to enable the delivery of API payloads in the sub-100ms range.
Source: www.cmswire.com

Social recommendations and mentions

Based on our record, Contentful seems to be more popular. It has been mentiond 10 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Optimizely Digital Experience Platform mentions (0)

We have not tracked any mentions of Optimizely Digital Experience Platform yet. Tracking of Optimizely Digital Experience Platform recommendations started around Oct 2022.

Contentful mentions (10)

  • How to connect nextjs app to contenful cms - 2025
    First, you need to register on the Contentful website and create an account. - Source: dev.to / 5 months ago
  • My blog post workflow
    Next, I’ll copy and paste the draft text to my CMS. I’ve been using Contentful since working there in 2021. I use Rich Text rather than Markdown for my posts and what’s great about this is that copying and pasting from Notion preserves hyperlinks and formatting. If I’m including anything else like code samples, images and other embedded media, I add those as separate linked entries manually whilst working through... - Source: dev.to / about 1 year ago
  • How to Style Markdown in Next.JS Using React-Markdown and SASS
    If you have a blog or website with articles or long text documents, markdown is your friend. It makes authoring documents so much easier and more intuitive than straight HTML. Markdown has a far smaller learning curve than HTML and can easily be taught to non-tech-savvy writers. Markdown editors are also built-in to headless CMSs like Contentful. - Source: dev.to / over 2 years ago
  • Looking to Create a Wordpress Style Website with Python / Flask
    It depends on the requirements, but this might actually call for a headless CMS like Forestry.io or Contentful coupled with a Static Site Generator like Hugo. The CMS will manage users/permissions/data hierarchy and provide a simple frontend for users to add content, lay out pages, etc. And then when they save a change, the SSG will re-run and render everything to static HTML/CSS/JS. Source: almost 3 years ago
  • How to Create a Blog Using Next.js and Contentful CMS
    Contentful is a headless content management system (CMS). Headless simply means there is no front-end to display the content to the consumer. It's basically a database, but much easier to setup and maintain than a traditional relational database. Contentful provides a very easy-to-use API for fetching and managing content. They also support GraphQL queries if you're into that. - Source: dev.to / about 3 years ago
View more

What are some alternatives?

When comparing Optimizely Digital Experience Platform and Contentful, you can also consider the following products

Oracle WebCenter Sites - Learn how Oracle WebCenter Sites enables you to easily create and manage contextually relevant social and interactive online experiences across multiple channels.

WordPress - WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.

XperienCentral - XperienCentral is an open API content management solution that allows you to add, edit or remove content without having to touch a line of code.

Strapi - Manage any content. Anywhere. The leading open-source headless CMS. 100% JavaScript / TypeScript and fully customizable.

Sitecore Experience Manager (XM) - Sitecore Experience Manager (XM) is a powerful content management system for organizing and publishing digital information.

Sanity.io - Sanity.io a platform for structured content that comes with an open-source editor that you can customize with React.js.