Software Alternatives & Reviews

Operative.One VS OpenX

Compare Operative.One VS OpenX and see what are their differences

Operative.One logo Operative.One

Supply Side Platform (SSP)

OpenX logo OpenX

Ad technology platform available as a hosted service or as an open source download.
  • Operative.One Landing page
    Landing page //
    2022-02-05
  • OpenX Landing page
    Landing page //
    2023-02-07

Operative.One videos

Operative.One Quick Start Guide

More videos:

  • Review - Operative.One Quick Start Guide - Introduction
  • Review - Operative.One Quick Start Guide - Creative Specs

OpenX videos

OpenX CEO's Advice for Addressing the 'Asymmetry' in Digital Ads

More videos:

  • Review - OpenX CEO I We Want to Create a Fair and Open Marketplace for Businesses
  • Review - Getting New Domains and App URLs Approved for the OpenX Ad Exchange

Category Popularity

0-100% (relative to Operative.One and OpenX)
Ad Networks
6 6%
94% 94
Ad Servers
8 8%
92% 92
Advertising
5 5%
95% 95
Ad Serving
100 100%
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Operative.One and OpenX

Operative.One Reviews

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OpenX Reviews

A Beginner’s Guide to Ad Servers (Plus: 8 Ad Servers Reviewed)
OpenX is aimed at the larger publisher that serves a high number of ads per month. They seem to be secretive about pricing, but we did manage to find a few quotes others have received from the OpenX sales team.
Best Ad Serving Platforms For 2018: Third Party Technology Companies (Free Options Included In List)
With the Broad Street platform you can expect ease of use (little additional learning curve for previous GAM or OpenX users), automated reporting to make delivering reports to clients effortless, sponsored content analytics, newsletter advertising management via your dashboard, and even a white labeling option.

What are some alternatives?

When comparing Operative.One and OpenX, you can also consider the following products

Google Ad Manager - Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

AerServ - AerServ offers monetization solution for mobile publishers.

AdSense - Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

MoPub - MoPub is a mobile monetization platform that helps publishers drive more revenue from advertising and mobile transactions.

WideOrbit - WideOrbit provides innovative, proven solutions for managing the business of advertising operations - from proposal to order management and scheduling to billing accounts receivable and aging.

Kevel - Kevel's APIs make it easy for engineers and PMs to quickly launch a fully-customized, white-labeled, server-side ad server.