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OpenX VS Meltwater

Compare OpenX VS Meltwater and see what are their differences

OpenX logo OpenX

Ad technology platform available as a hosted service or as an open source download.

Meltwater logo Meltwater

Media monitoring, social media monitoring & media Intelligence products & tools help companies grow and build brands by listening, understanding, engaging and benchmarking their customers, markets and social business communities.
  • OpenX Landing page
    Landing page //
    2023-02-07
  • Meltwater Landing page
    Landing page //
    2023-10-16

OpenX videos

OpenX CEO's Advice for Addressing the 'Asymmetry' in Digital Ads

More videos:

  • Review - OpenX CEO I We Want to Create a Fair and Open Marketplace for Businesses
  • Review - Getting New Domains and App URLs Approved for the OpenX Ad Exchange

Meltwater videos

Meltwater Digital Analytics system

More videos:

Category Popularity

0-100% (relative to OpenX and Meltwater)
Ad Networks
100 100%
0% 0
Reputation Management
0 0%
100% 100
Advertising
100 100%
0% 0
Media Monitoring
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare OpenX and Meltwater

OpenX Reviews

A Beginner’s Guide to Ad Servers (Plus: 8 Ad Servers Reviewed)
OpenX is aimed at the larger publisher that serves a high number of ads per month. They seem to be secretive about pricing, but we did manage to find a few quotes others have received from the OpenX sales team.
Best Ad Serving Platforms For 2018: Third Party Technology Companies (Free Options Included In List)
With the Broad Street platform you can expect ease of use (little additional learning curve for previous GAM or OpenX users), automated reporting to make delivering reports to clients effortless, sponsored content analytics, newsletter advertising management via your dashboard, and even a white labeling option.

Meltwater Reviews

Tekpon Announces the Top Social Media Management Tools for Businesses
Meltwater is a powerful and comprehensive platform that provides businesses with a wide range of tools and features to help them succeed. With Meltwater, businesses can gain valuable insights into media trends and consumer behavior, monitor social media activity, identify key influencers, manage their social media presence, and track sales performance. Additionally,...
10 Affordable News Monitoring Tools to Keep You in the Know
Just like other tools, Meltwater offers features that can help you make sense out of data: social measurement, sentiment scoring, influencer identification, reporting and more.
Source: brand24.com
22 PR Tools for Monitoring & Managing Media Relations in 2020
Meltwater is a PR and social media monitoring tool that allows managers to interact on social media, curate content, track competitors and emerging stories, and measure the results of their efforts. Meltwater's pricing depends on the client and their individual requirements, but plans have been known to have a yearly cost of $6,000 or more.
The best free and paid online monitoring tools for PR right now
Meltwater is one of the biggest global names and with over 9 years worth of historical data, they claim to be the only ‘all-in-one’ provider with global access to online, print broadcast and social. There’s no free trial and their services is ‘modular’ so the pricing and packages are bespoke to each client — but it is one of the biggest players so if you were looking for...

What are some alternatives?

When comparing OpenX and Meltwater, you can also consider the following products

Google Ad Manager - Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

mention - Media monitoring made easy with Mention. Create alerts on your name, brand, competitors and be informed in real-time of any mention on the web and social networks

AdSense - Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

Critical Mention - Track. Measure. Share. Grow.

AerServ - AerServ offers monetization solution for mobile publishers.

TVEyes - Founded in 1999, TVEyes' mission is to be the global search engine for TV and radio coverage. No matter where it appears in the world, if it aired on TV, you’ll find it on TVEyes.