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OpenX Server VS Google Ad Manager

Compare OpenX Server VS Google Ad Manager and see what are their differences

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Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

OpenX Server logo OpenX Server

AdserverOpenX, provides useful tips to manage OpenX / Revive adserver with all existing features and also provides new plugins and customization module. Our

Google Ad Manager logo Google Ad Manager

Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.
  • OpenX Server Landing page
    Landing page //
    2022-01-05
  • Google Ad Manager Landing page
    Landing page //
    2022-10-02

OpenX Server features and specs

No features have been listed yet.

Google Ad Manager features and specs

  • Comprehensive Ad Management
    Google Ad Manager integrates various facets of ad placement, trafficking, and reporting into a single platform, making it easier for publishers to manage their advertisements across multiple channels.
  • Advanced Targeting Capabilities
    It offers advanced targeting options based on factors like demographics, interests, and behaviors, allowing for personalized ad experiences and increased relevance for the audience.
  • Robust Reporting Tools
    Google Ad Manager provides detailed reporting and analytics, helping users measure performance, track revenue, and optimize their ad strategies in real-time.
  • Scalability
    Suitable for organizations of any size, from small businesses to large enterprises, making it a versatile solution that can grow with your business needs.
  • Integration with Google Ecosystem
    Seamlessly integrates with other Google products like Google Analytics and Google Marketing Platform, creating a cohesive digital marketing ecosystem.

Possible disadvantages of Google Ad Manager

  • Complexity
    The platform can be overwhelming for beginners due to its comprehensive features and interface, requiring time and effort to fully understand and utilize.
  • Cost
    While it offers a free tier, advanced features and higher usage levels can lead to significant costs, which might not be suitable for small businesses with limited budgets.
  • Learning Curve
    Even experienced marketers may face a steep learning curve when initially using the platform, which may require additional training or support.
  • Data Privacy Concerns
    Given its extensive data collection and targeting capabilities, there may be concerns regarding data privacy and compliance with global regulations like GDPR and CCPA.
  • Dependence on Google Ecosystem
    Heavy reliance on the Google ecosystem could be a drawback for those looking to diversify their digital marketing tools or who have concerns about vendor lock-in.

OpenX Server videos

No OpenX Server videos yet. You could help us improve this page by suggesting one.

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Google Ad Manager videos

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Google Ad Manager reporting integration

More videos:

  • Review - Troubleshoot bad ads - Review and Manage Ads in Google Ad Manager- Google Ad Manager course 2020
  • Review - Opportunities And Experiments In Google Ad Manager

Category Popularity

0-100% (relative to OpenX Server and Google Ad Manager)

OpenX Server

Google Ad Manager

Advertising
4 4%
Advertising
96% 96
Ad Networks
4 4%
Ad Networks
96% 96
Ad Servers
7 7%
Ad Servers
93% 93
Ad Serving
100 100%
Ad Serving
0% 0

User comments

Share your experience with using OpenX Server and Google Ad Manager. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, Google Ad Manager seems to be more popular. It has been mentiond 4 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

OpenX Server mentions (0)

We have not tracked any mentions of OpenX Server yet. Tracking of OpenX Server recommendations started around Apr 2021.

Google Ad Manager mentions (4)

  • What is Prebid.js & how to debug it using Requestly!
    Prebid.js is an open-source header bidding wrapper that enables publishers to conduct auctions for their ad inventory across multiple demand sources. It integrates seamlessly with ad servers like Google Ad Manager, allowing publishers to increase competition and, consequently, ad revenue. - Source: dev.to / 9 months ago
  • (need tool) How to better sell ad spaces to my direct ad customers?
    I read somewhere that Google Ad Manager can solve my Problems. Is that true? Can someone send me a link of their documentation where they show this feature? Because I don't understand really Google Ad Manager, I saw their website https://admanager.google.com/home/ but it feels like AdSense, just for businesses who have more ad space with different interest groups and so on with better ad network Management or... Source: over 3 years ago
  • 15 Million page views but rejected from GAM
    Thanks for that info! Yes, I filled out a form at https://admanager.google.com/home/ and that's when this Google person reached out to us. Source: about 4 years ago
  • 15 Million page views but rejected from GAM
    You sure you just signed up at https://admanager.google.com/home/ ? Just register an Adsense account, then a free GAM account and you should be good to go. Source: about 4 years ago

What are some alternatives?

When comparing OpenX Server and Google Ad Manager, you can also consider the following products

DoubleClick for Publishers - Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

OpenX - Ad technology platform available as a hosted service or as an open source download.

Revive Adserver - The free open source ad server formerly known as OpenX Source

Kevel - Kevel's APIs make it easy for engineers and PMs to quickly launch a fully-customized, white-labeled, server-side ad server.

Facebook Audience Network - Facebook Audience Network is designed to help monetize your apps and websites with ads from global Facebook advertisers.

AerServ - AerServ offers monetization solution for mobile publishers.

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