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Opens Are Dead VS Unified Inbox by ALLO

Compare Opens Are Dead VS Unified Inbox by ALLO and see what are their differences

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Opens Are Dead logo Opens Are Dead

Everything email marketers need to get ready for iOS 15

Unified Inbox by ALLO logo Unified Inbox by ALLO

The only Inbox that truly matters
  • Opens Are Dead Landing page
    Landing page //
    2021-10-16
  • Unified Inbox by ALLO Landing page
    Landing page //
    2023-07-18

Opens Are Dead features and specs

  • Innovative Concept
    Opens Are Dead challenges traditional email marketing metrics by focusing on engagement rather than open rates, offering a fresh approach to evaluating email success.
  • Enhanced Privacy
    By not relying on open tracking, Opens Are Dead respects subscriber privacy, which aligns with increasing consumer demand for data protection.
  • Improved Engagement Metrics
    The platform encourages marketers to focus on more meaningful engagement metrics, such as clicks and conversions, which can lead to more effective strategies.
  • Adaptability
    Businesses can adapt to environments where open tracking is less reliable due to increased email client privacy measures, such as Apple's Mail Privacy Protection.

Possible disadvantages of Opens Are Dead

  • Adjustment Period
    Marketers accustomed to using open rates as a key performance indicator may experience a learning curve while transitioning to new metrics.
  • Limited Awareness
    As a relatively new and niche concept, Opens Are Dead may not have widespread adoption or awareness in the marketing community.
  • Potential Data Gaps
    Eliminating open rate data might lead to missing insights about certain aspects of subscriber behavior that could be valuable for segmentation and targeting.
  • Dependence on Other Metrics
    Success relies heavily on other engagement metrics, which may not provide a complete picture without the context that opens once offered.

Unified Inbox by ALLO features and specs

No features have been listed yet.

Category Popularity

0-100% (relative to Opens Are Dead and Unified Inbox by ALLO)

Opens Are Dead

Unified Inbox by ALLO

Email Marketing
80 80%
Email Marketing
20% 20
Productivity
0 0%
Productivity
100% 100
Email Newsletters
100 100%
Email Newsletters
0% 0
Marketing
100 100%
Marketing
0% 0

User comments

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Social recommendations and mentions

Based on our record, Opens Are Dead seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Opens Are Dead mentions (2)

  • Ecommerce ESPs strategies for upcoming iOS 15 changes
    Rytis Lauris, CEO of Omnisend, detailed the company's belief that opens were only a proxy score to begin with, and that the best approach is to educate their clients. Through their campaign Opens Are Dead Omnisend has been helping brands understand the changes coming and how they can best adapt. They also are committing to a focus on recency, repeat and returning customers, and how they drive profitability. Source: almost 4 years ago
  • Shopify ESPs Share their Strategies for Upcoming iOS 15 Changes
    Opens Are Dead, hub of all things related to iOS 15. Source: almost 4 years ago

Unified Inbox by ALLO mentions (0)

We have not tracked any mentions of Unified Inbox by ALLO yet. Tracking of Unified Inbox by ALLO recommendations started around Jul 2023.

What are some alternatives?

When comparing Opens Are Dead and Unified Inbox by ALLO, you can also consider the following products

Vero Newsletters - The first "baseless" email marketing tool.

Mailman - Mailman is free software for managing electronic mail discussion and e-newsletter lists.

Email Mastery - The place to learn email marketing

Email Testing By Inbox Pirates - Preview, Analyze & Test emails with one click.

GMass - GMass allows you to easily schedule emails, send out mass emails and mail merge campaigns and more with Gmail! Click here to learn about more features!

Ecomail - The digital mailroom that transforms businesses

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