Software Alternatives, Accelerators & Startups

Opens Are Dead VS BrowserStack

Compare Opens Are Dead VS BrowserStack and see what are their differences

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Opens Are Dead logo Opens Are Dead

Everything email marketers need to get ready for iOS 15

BrowserStack logo BrowserStack

BrowserStack is a software testing platform for developers to comprehensively test websites and mobile applications for quality.
  • Opens Are Dead Landing page
    Landing page //
    2021-10-16
  • BrowserStack Landing page
    Landing page //
    2025-05-06

BrowserStack is a leading software testing platform powering over two million tests every day across 15 global data centers. With BrowserStack, developers can comprehensively test their websites and mobile applications across 2,000+ real mobile devices and browsers in a single cloud platform—and at scale. BrowserStack helps Tesco, Shell, NVIDIA, Discovery, Wells Fargo, and over 50,000 customers deliver quality software at speed.

Opens Are Dead

Pricing URL
-
$ Details
-
Platforms
-
Release Date
-

BrowserStack

$ Details
freemium $29.0 / Monthly (Starts at single user plans and billed annually)
Platforms
Mac OSX Android Windows Browser Web iOS Google Chrome Firefox Safari REST API Internet Explorer
Release Date
2012 September
Startup details
Country
Ireland
State
Dublin
City
Dublin
Founder(s)
Nakul Aggarwal
Employees
500 - 999

Opens Are Dead features and specs

  • Innovative Concept
    Opens Are Dead challenges traditional email marketing metrics by focusing on engagement rather than open rates, offering a fresh approach to evaluating email success.
  • Enhanced Privacy
    By not relying on open tracking, Opens Are Dead respects subscriber privacy, which aligns with increasing consumer demand for data protection.
  • Improved Engagement Metrics
    The platform encourages marketers to focus on more meaningful engagement metrics, such as clicks and conversions, which can lead to more effective strategies.
  • Adaptability
    Businesses can adapt to environments where open tracking is less reliable due to increased email client privacy measures, such as Apple's Mail Privacy Protection.

Possible disadvantages of Opens Are Dead

  • Adjustment Period
    Marketers accustomed to using open rates as a key performance indicator may experience a learning curve while transitioning to new metrics.
  • Limited Awareness
    As a relatively new and niche concept, Opens Are Dead may not have widespread adoption or awareness in the marketing community.
  • Potential Data Gaps
    Eliminating open rate data might lead to missing insights about certain aspects of subscriber behavior that could be valuable for segmentation and targeting.
  • Dependence on Other Metrics
    Success relies heavily on other engagement metrics, which may not provide a complete picture without the context that opens once offered.

BrowserStack features and specs

  • Cloud-based
  • Browser Extensions
  • SaaS

Opens Are Dead videos

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BrowserStack videos

BrowserStack Overview

More videos:

  • Tutorial - SpeedLab by BrowserStack
  • Review - SharePoint Team Finds BrowserStack Invaluable

Category Popularity

0-100% (relative to Opens Are Dead and BrowserStack)
Email Marketing
100 100%
0% 0
Website Testing
0 0%
100% 100
Email Newsletters
100 100%
0% 0
Browser Testing
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Opens Are Dead and BrowserStack

Opens Are Dead Reviews

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BrowserStack Reviews

Top Selenium Alternatives
BrowserStack is another leading cloud-based testing platform that offers access to a vast array of browsers and real mobile devices. It's designed to simplify the testing process by allowing tests to run in parallel across different environments, significantly reducing the time needed for comprehensive testing. BrowserStack features include live, interactive testing,...
Source: bugbug.io
Why choose HeadSpin over BrowserStack?
Companies like HeadSpin and BrowserStack play a significant role in fulfilling the demand for testing on real devices and cross-browser devices. Their ability to test on real devices online and monitor digital experiences adds to the value proposition of organizations implementing testing solutions. However, every company has different requirements and here are a few reasons...
Source: www.headspin.io

Social recommendations and mentions

Based on our record, BrowserStack should be more popular than Opens Are Dead. It has been mentiond 7 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Opens Are Dead mentions (2)

  • Ecommerce ESPs strategies for upcoming iOS 15 changes
    Rytis Lauris, CEO of Omnisend, detailed the company's belief that opens were only a proxy score to begin with, and that the best approach is to educate their clients. Through their campaign Opens Are Dead Omnisend has been helping brands understand the changes coming and how they can best adapt. They also are committing to a focus on recency, repeat and returning customers, and how they drive profitability. Source: almost 4 years ago
  • Shopify ESPs Share their Strategies for Upcoming iOS 15 Changes
    Opens Are Dead, hub of all things related to iOS 15. Source: almost 4 years ago

BrowserStack mentions (7)

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What are some alternatives?

When comparing Opens Are Dead and BrowserStack, you can also consider the following products

Vero Newsletters - The first "baseless" email marketing tool.

LambdaTest - Perform Web Testing on 2000+ Browsers & OS

Email Mastery - The place to learn email marketing

Sauce Labs - Test mobile or web apps instantly across 700+ browser/OS/device platform combinations - without infrastructure setup.

Email Testing By Inbox Pirates - Preview, Analyze & Test emails with one click.

Selenium - Selenium automates browsers. That's it! What you do with that power is entirely up to you. Primarily, it is for automating web applications for testing purposes, but is certainly not limited to just that.