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Omniconvert VS Heap

Compare Omniconvert VS Heap and see what are their differences

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Omniconvert logo Omniconvert

Omniconvert is an award winning CRO software that can be used for A/B testing, online surveys, traffic segmentation and web personalization

Heap logo Heap

Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.
  • Omniconvert Landing page
    Landing page //
    2023-04-07

All the tools you need for data-driven growth. Omniconvert is a growth enabler for serious eCommerce companies looking to become customer-centric.

  • Heap Landing page
    Landing page //
    2023-10-05

Omniconvert

Website
omniconvert.com
Pricing URL
Official Omniconvert Pricing
Release Date
-
Startup details
Country
Romania
City
Bucharest
Employees
10 - 19
Edit details

Heap

Website
heap.io
Pricing URL
Official Heap Pricing
Release Date
2013 January
Startup details
Country
United States
State
California
City
San Francisco
Founder(s)
Matin Movassate
Employees
100 - 249
Edit details

Omniconvert features and specs

  • Comprehensive Feature Set
    Omniconvert offers a wide range of tools including A/B testing, surveys, personalization, and segmentation, making it a versatile platform for marketers.
  • User-Friendly Interface
    The platform is designed with an intuitive interface that allows users to easily navigate and utilize its features without requiring extensive technical knowledge.
  • Integrations
    Omniconvert integrates seamlessly with multiple platforms including Google Analytics, Shopify, and various CRM systems, facilitating smooth data flow and operational efficiency.
  • Real-Time Reporting
    Users can access real-time data and insights, enabling them to make quick, informed decisions regarding their marketing strategies.
  • Customer Support
    Omniconvert is known for its responsive customer support team, which helps users resolve any issues they encounter swiftly.

Possible disadvantages of Omniconvert

  • Pricing
    The cost of Omniconvert can be relatively high for small businesses, which might find the pricing prohibitive compared to other more affordable alternatives.
  • Learning Curve
    Despite its user-friendly interface, some users may experience a learning curve when initially navigating the extensive features and capabilities of the platform.
  • Customization Limitations
    While the platform offers many features, some users have reported limited customization options, particularly in more advanced personalization and segmentation functionalities.
  • Performance on Mobile
    There have been instances where users noted that the platform's performance on mobile devices is not as seamless as on desktops.
  • Integration Complexity
    Certain advanced integrations may require technical expertise to set up and maintain, which could be a barrier for teams without dedicated technical resources.

Heap features and specs

  • Automatic Event Tracking
    Heap captures all user interactions automatically without requiring manual event setup, making it easier to get started and ensuring comprehensive data collection.
  • User-friendly Interface
    Heap provides a clean and intuitive interface, which allows non-technical users to easily create and analyze custom reports and dashboards.
  • Retroactive Analysis
    With Heap, users can define events at any time and view historical data, enabling analysis of past behaviors without prior configuration.
  • Comprehensive Data
    Heap collects a wide array of data points including clicks, form submissions, page views, and more, offering a holistic view of user interactions.
  • Integrations
    Heap offers robust integration capabilities with other analytics platforms, CRM systems, and data warehouses, facilitating seamless data flow between tools.

Possible disadvantages of Heap

  • Cost
    Heap can be expensive for smaller businesses or startups, particularly as the volume of tracked events and the number of users increases.
  • Learning Curve
    Despite its user-friendly interface, some users report a steep learning curve when it comes to leveraging Heap's more advanced features and capabilities.
  • Limited Customization
    While Heap provides a lot of data out-of-the-box, some users may find the customization options for tracking and reporting somewhat limited compared to other tools that offer more flexibility.
  • Data Redundancy
    The automatic tracking feature, while comprehensive, can sometimes lead to data redundancy or capturing irrelevant events, which may require additional data cleaning.
  • Reporting Complexity
    Some users have expressed that creating complex reports and funnels can be challenging and may require a deeper understanding of the platform's capabilities.

Omniconvert videos

+ Add

Omniconvert - the growth marketing platform

More videos:

  • Review - Omniconvert - A Complete Walkthrough [SaaS Mantra Exclusive]
  • Review - Lifetime Deal interview with Omniconvert

Heap videos

+ Add

Septimus Heap Series by Angie Sage || Spoiler Review

More videos:

  • Review - Fargo Season 1 Episode 8 "The Heap" Review
  • Review - Data Structures: Heaps

Category Popularity

0-100% (relative to Omniconvert and Heap)

Omniconvert

Heap

Analytics
10 10%
Analytics
90% 90
A/B Testing
100 100%
A/B Testing
0% 0
Web Analytics
7 7%
Web Analytics
93% 93
Mobile Analytics
0 0%
Mobile Analytics
100% 100

User comments

Share your experience with using Omniconvert and Heap. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Omniconvert and Heap

Omniconvert Reviews

15 Best A/B Testing Tools And Software (2021 List)
Omniconvert is another A/B testing and website optimization authority. If you are a digital marketer or have an eCommerce business looking to increase conversions – Omniconvert is the solution. Through its intuitive dashboard, you can manage all your complex stuff. Also, tests are hassle-free to set up.
Source: www.einsstark.tech
18 Top A/B Testing Tools Reviewed by CRO Experts
Overall, Omniconvert captures where the market is going, but still uses A/B testing as a backbone to validate results gathered by its other components. I think the user interface could use some tweaking, maybe work on a more logical flow for finding what you need.
Source: conversionxl.com

Heap Reviews

10 Best Mixpanel Alternatives for Product Analytics in 2024
Heap is a web and mobile data analytics platform that captures every user interaction via secure session recording. Use it to get insights into customer behavior and to streamline your digital experiences. ⏩
Source: clickup.com
7 best Mixpanel alternatives to understand your users
On the other hand, Mixpanel requires you to manually define the events you want to track from the start. While this might take some extra time, it provides more detailed reports right off the bat, which makes the analysis straightforward. The choice between Heap and Mixpanel depends on whether you prioritize comprehensive data capturing (Heap) or a more detailed analysis...
Source: www.hotjar.com
Best Mixpanel Alternatives for SaaS
Heap is a robust product analytics platform that provides users with a plethora of in-depth insights into customer behavior and needs. With Heap, you can track user interactions in real time across all touch points within your product. Insights from Heap help you dig deeper into the paths users take when navigating your product and identify precise points of friction. Plus,...
Source: userpilot.com
Top 5 Plausible Analytics Alternatives in 2024
Additionally, Heap suggests reports for your review. You can define events, create segments, and utilize the event visualizer to delve into detailed user data.
Source: www.putler.com
Top 9 Plausible Analytics alternatives in 2024
Heap’s automatic event tracking and retroactive analytics offer a hassle-free approach, simplifying complex data analysis. Its user-friendly interface and intuitive tools enable effortless data exploration, offering detailed insights into user journeys without the need for manual tracking. Although it provides detailed user data, some users might find limitations in customer...
Source: usermaven.com

Social recommendations and mentions

Based on our record, Heap seems to be more popular. It has been mentiond 11 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Omniconvert mentions (0)

We have not tracked any mentions of Omniconvert yet. Tracking of Omniconvert recommendations started around Mar 2021.

Heap mentions (11)

  • free-for.dev
    Heap.io — Automatically captures every user action in iOS or web apps. Free for up to 5,000 visits/month. - Source: dev.to / over 2 years ago
  • Question about testID in prod vs dev builds
    Check out Heap for React Native - https://heap.io. Source: over 2 years ago
  • All 2200+ companies in my db have a dedicated page now.
    How heavily does the site depend on heap.io for its core functionality? Like, say Heap went under completely out of the blue (god forbid) and you had to switch to Google analytics, how much tech debt are you in? Source: almost 3 years ago
  • Thousands of Popular Websites See What You Type–Before You Hit Submit
    Aren't services like Heap effectively worse versions of this? On their landing page they outright list this as their value prop: > Heap collects all the data on your customers - automatically. What they click. Where they go. What they do, even when you’re not looking. All without the need for engineers. [1]: https://heap.io/. - Source: Hacker News / about 3 years ago
  • We (Still) Believe in Private Offices (2015)
    Author here, surprising to see this blog post of mine trending, but it has held up pretty well! Happy to answer any questions about my time at Stack Overflow. I've since moved on to Heap (https://heap.io/) and we are hiring. We're virtual first so we don't have private offices, but we have the same values about treating developers well and giving them the space they need to do deep work. We're hiring for basically... - Source: Hacker News / over 3 years ago
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What are some alternatives?

When comparing Omniconvert and Heap, you can also consider the following products

Optimizely - A/B testing you'll actually use.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Google Marketing Platform - Google's unified and improved marketing and analytics tools.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

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