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Ocamba VS Leanplum A/B Testing

Compare Ocamba VS Leanplum A/B Testing and see what are their differences

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Ocamba logo Ocamba

An all-in-one marketing solution designed to help you increase your revenue with push notifications, web & mobile analytics, and ad exchange technology.

Leanplum A/B Testing logo Leanplum A/B Testing

Leanplum A/B Testing is a service that helps you maximize ROI by improving customer’s experience and building loyalty with the brand.
  • Ocamba Hood Reports designer
    Hood Reports designer //
    2024-05-13
  • Ocamba Hood tags manager
    Hood tags manager //
    2024-05-13
  • Ocamba Scheduled tasks
    Scheduled tasks //
    2024-05-13
  • Ocamba Hood message templates
    Hood message templates //
    2024-05-13
  • Ocamba Hood audience segments
    Hood audience segments //
    2024-05-13
  • Ocamba Adex reports designer
    Adex reports designer //
    2024-05-13
  • Ocamba Adex external demand
    Adex external demand //
    2024-05-13
  • Ocamba Adex conversion manager
    Adex conversion manager //
    2024-05-13
  • Ocamba Adex campaign manager
    Adex campaign manager //
    2024-05-13
  • Ocamba Adex bidding
    Adex bidding //
    2024-05-13
  • Ocamba Adex zones
    Adex zones //
    2024-05-14

Ocamba Marketeer is a comprehensive suite of enterprise management solutions, currently featuring 2 apps - Hood Engage and Adex.

It is designed for publishers, advertisers, e-commerce owners, affiliates, and any other professionals aiming to expand their business through push notifications and ad exchange technologies.

The Hood Engage app leverages web and mobile user behavior analytics to deliver targeted push notifications, and therefore, it helps increase customer engagement, improve user retention, and generate relevant leads.

The Adex app plays a crucial role in optimizing pricing for buying and selling ad inventory via RTB or local ad serving, monetizing push notifications, and increasing the efficiency of your ad inventory management.

With Ocamba, you can access all these features on a single platform without needing to pay for multiple tools.

Additionally, it allows you to enjoy a dedicated account manager, 1-on-1 onboarding, and customer support.

To discover more about Ocamba, visit our website at ocamba.com, and sign up for a personalized, live demo with our experts.

  • Leanplum A/B Testing Landing page
    Landing page //
    2023-04-19

Ocamba features and specs

  • Reports designer
    A drag&drop reports designer with 100+ measures and dimensions to make informed decisions.
  • Tag manager (Hood)
    Set up & adjust tags in real-time as users interact with your service.
  • Audience segments (Hood)
    Create user groups based on their characteristics & behavior with 13 segmentation options for more targeted push campaigns.
  • Message templates (Hood)
    Design & preview your creatives directly in the app to save time and streamline the entire process.
  • Scheduled tasks
    Automate deliveries to adjust to user time zones, ensure consistent scheduling each week, day, or hour, set quiet hours, and schedule deliveries within specific time frames, and much more.
  • Member management
    Manage team members’ access to sensitive information and critical functions, and track their actions on the platform.
  • A/B testing (Adex)
    Test different versions of your marketing strategy to make more informed choices.
  • Zones (Adex)
    Choose the ad placement that fits your strategy the best - Display, Native, Widget, Banner, Smartlink, Push.
  • External demand (Adex)
    Access 400+ trusted Ad Networks.
  • Bidding (Adex)
    Determine how you want your ad inventory to be purchased and how ads are served to users.
  • Conversions manager (Adex)
    Understand ad performance, analyze which ads drive conversions, and refine your bidding strategies.

Leanplum A/B Testing features and specs

  • User-Friendly Interface
    Leanplum offers an intuitive and easy-to-navigate interface, making it accessible for users at all skill levels to set up and manage A/B tests without requiring extensive technical expertise.
  • Real-Time Data Analysis
    The platform provides real-time data collection and analysis, allowing users to quickly gain insights into test performance and make timely decisions for optimization.
  • Comprehensive Segmentation
    Leanplum allows detailed segmentation of audiences for testing, enabling more targeted experimentation and personalized user experiences.
  • Multichannel Testing
    Users can conduct A/B tests across multiple channels such as mobile apps, web, and email, providing flexibility and a holistic view of customer engagement.
  • Integrated Platform
    Leanplum integrates with a wide range of existing tools and platforms, streamlining workflows and enhancing the overall functionality of A/B tests.

Possible disadvantages of Leanplum A/B Testing

  • Pricing Model
    Leanplum can be expensive, especially for startups or smaller businesses, potentially limiting accessibility to organizations with larger budgets.
  • Learning Curve
    Despite its user-friendly interface, there may still be a learning curve for users unfamiliar with A/B testing concepts, thus requiring some time for adaptation.
  • Limited Free Features
    Some advanced features may only be available in higher-tier plans, restricting full functionality to users on the basic plan.
  • Complexity in Large-Scale Tests
    Managing extremely large and complex A/B tests may sometimes lead to challenges in organization and execution within the platform.

Ocamba videos

+ Add

How to schedule tasks on Ocamba?

More videos:

  • Tutorial - How to track and analyze analytics on Ocamba?

Leanplum A/B Testing videos

No Leanplum A/B Testing videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to Ocamba and Leanplum A/B Testing)

Ocamba

Leanplum A/B Testing

Mobile Push Messaging
100 100%
Mobile Push Messaging
0% 0
A/B Testing
0 0%
A/B Testing
100% 100
Push Notifications
100 100%
Push Notifications
0% 0
Business & Commerce
0 0%
Business & Commerce
100% 100

Questions and Answers

As answered by people managing Ocamba and Leanplum A/B Testing.

Why should a person choose your product over its competitors?

Ocamba's answer

Cost-Effectiveness: Ocamba combines multiple apps within a single platform, eliminating the need for separate tools.

High Performance: Ocamba’s Adex app supports a high volume of transactions per second with minimal latency, ensuring real-time campaign management even under heavy demand.

Advanced Targeting and Personalization: Adex offers dynamic ad placements and precise targeting using 100+ metrics, while Hood increases customer engagement with multi-channel messaging and push notification personalization.

User-Friendly Reporting: Both Hood and Adex feature intuitive reporting systems that simplify data analysis and decision-making for marketers.

How would you describe your primary audience?

Ocamba's answer

Publishers, advertisers, marketing agencies, e-commerce owners, affiliates, or any other professional who wants to increase their revenue using push and ad exchange technologies.

Who are some of the biggest customers of your product?

Ocamba's answer

  • Taboola
  • Coinis
  • MonadPlug
  • Has Traffic
  • Kraft&Digital
  • BOLD Int Group
  • Jagger Brand

User comments

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What are some alternatives?

When comparing Ocamba and Leanplum A/B Testing, you can also consider the following products

OneSignal - Customer engagement platform used by over 1 million developers and marketers; the fastest and most reliable way to send mobile and web push notifications, in-app messages, emails, and SMS.

Optimizely A/B Testing - Optimizely A/B Testing is an experimenting platform that uses two or more versions of demographics to the users.

Braze - Braze is an engagement platform that empowers growth by helping marketing teams to build customer loyalty through mobile, omni channel customer experiences.

StoreMaven - A/B testing and design platform for App Store and Google Play icons, screenshots and videos.

Airship - Mobile marketing solutions across all major mobile platforms.

Apptimize - Mobile A/B Testing for iOS and Android. Improve Your Native App Codelessly in Real-time.

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