What are some alternatives?
When comparing ObservePoint and Tealium, you can also consider the following products
Google Tag Manager - Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.
Blue Triangle - Blue Triangle's analytics platform uncovers issues on your website measurably impacting your revenue and helps you fix them.
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
SerpBook - SerpBook provides whitelabel SEO rank tracking services.
Qubit Opentag - Tag Management
OpenX - Ad technology platform available as a hosted service or as an open source download.