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Smaply - Online tool for customer journey maps, personas and stakeholder maps. Try for free. Best hub for customer experience insights. Great customer support.
Optimizely - A/B testing you'll actually use.
Maxymiser - The most powerful solution for optimizing the online customer experience with testing, insights and personalization.
VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.
Dynamic Yield - Personalization & customer experience management
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.