Software Alternatives, Accelerators & Startups

MySQL VS Supermetrics

Compare MySQL VS Supermetrics and see what are their differences

Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

MySQL logo MySQL

The world's most popular open source database

Supermetrics logo Supermetrics

Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.
  • MySQL Landing page
    Landing page //
    2022-06-17
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21

Supermetrics started with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Today, it’s a pioneering marketing intelligence platform trusted by over 200,000 organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.

From day one, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless access to their data, regardless of where they are on their journey. What began as a solution to connect marketing data has evolved into a powerful platform that extracts and consolidates data from over 150 marketing and sales tools—such as Google Analytics, Facebook Ads, and HubSpot—into preferred destinations with ease.

As the marketing landscape evolves, so does Supermetrics. Our dedication to innovation has earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024, highlighting our commitment to staying at the forefront of marketing analytics.

At the heart of Supermetrics lies a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. These values are reflected in our culture, which fosters collaboration and encourages team members to think creatively and push boundaries.

Looking ahead, Supermetrics is poised to continue leading the way in marketing analytics. With exciting innovations on the horizon and a growing global presence, we remain dedicated to helping our clients not just succeed but excel in the ever-changing world of marketing.

MySQL

Website
mysql.com
Pricing URL
-
$ Details
Release Date
-

Supermetrics

$ Details
paid Free Trial
Release Date
2013 January
Startup details
Country
Finland
City
Helsinki
Founder(s)
Mikael Thuneberg
Employees
250 - 499

MySQL features and specs

  • Reliability
    MySQL is known for its reliability and durability, making it a solid choice for many businesses' database management needs.
  • Performance
    It offers robust performance, handling large databases and complex queries efficiently.
  • Open Source
    MySQL is an open-source database, making it freely available under the GNU General Public License (GPL).
  • Scalability
    MySQL supports large-scale applications and can handle high volumes of transactions.
  • Community Support
    There is a large, active MySQL community that offers extensive resources, documentation, and support.
  • Cross-Platform
    MySQL is compatible with various operating systems like Windows, Linux, and macOS.
  • Integrations
    MySQL integrates well with numerous development frameworks, including LAMP (Linux, Apache, MySQL, PHP/Python/Perl).
  • Security
    MySQL offers various security features, such as user account management, password policies, and encrypted connections.
  • Cost
    The open-source nature of MySQL means that it can be very cost-effective, especially for small to medium-sized businesses.

Possible disadvantages of MySQL

  • Support
    While community support is plentiful, official support from Oracle can be quite expensive.
  • Complexity
    More advanced features and configurations can be complex and may require a steep learning curve for new users.
  • Scalability Limitations
    While MySQL is scalable, very high-scale applications may run into limitations compared to some newer database technologies.
  • Plug-in Storage Engines
    The use of plug-in storage engines like InnoDB or MyISAM can cause inconsistencies and complicate backups and recovery processes.
  • ACID Compliance
    Although MySQL supports ACID compliance, certain configurations or storage engines may not fully adhere to ACID properties, affecting transaction reliability.
  • Concurrent Writes
    Handling a high number of concurrent writes can be less efficient compared to some other database systems designed specifically for high concurrency.
  • Feature Set
    Some advanced features found in other SQL databases (e.g., full-text indexing, rich analytics) may be less robust or absent.
  • Vendor Dependency
    With Oracle now owning MySQL, there can be concerns about licensing changes or other forms of vendor lock-in.
  • Replication Complexities
    Setting up replication and ensuring data consistency across distributed systems can be complex and error-prone.

Supermetrics features and specs

  • Comprehensive Integrations
    Supermetrics supports a wide range of data sources including Google Analytics, Facebook Ads, LinkedIn, Twitter, and many more, providing a centralized solution for marketing data integration.
  • Ease of Use
    The platform is designed to be user-friendly, enabling marketers with limited technical knowledge to easily pull data and create reports without needing complex coding skills.
  • Automation
    Supermetrics allows users to automate data transfers, reducing the time and effort needed to manually update reports and dashboards, thus enhancing productivity and efficiency.
  • Customization
    Users can create highly customized reports and dashboards tailored to specific needs, allowing for in-depth analysis and better data-driven decision making.
  • Data Reliability
    Supermetrics ensures data accuracy and reliability by maintaining frequent updates and verifications, which helps in maintaining data integrity during transfers.

MySQL videos

MySQL IN 10 MINUTES (2020) | Introduction to Databases, SQL, & MySQL

More videos:

  • Review - A Review of MySQL Open Source Software

Supermetrics videos

Supermetrics Overview

Category Popularity

0-100% (relative to MySQL and Supermetrics)
Databases
100 100%
0% 0
Marketing Analytics
0 0%
100% 100
Relational Databases
100 100%
0% 0
Analytics
0 0%
100% 100

Questions and Answers

As answered by people managing MySQL and Supermetrics.

What makes your product unique?

Supermetrics's answer:

Supermetrics stands out for its ability to seamlessly connect, consolidate, and centralize data from over 150 marketing and sales platforms into preferred destinations, like spreadsheets, BI tools, and data warehouses. Its simplicity, reliability, and scalability make it accessible to organizations of all sizes, empowering marketers and analysts to save time and focus on insights.

Why should a person choose your product over its competitors?

Supermetrics's answer:

Supermetrics began as a passion project in 2009 when our founder sought an easier way to pull marketing data into spreadsheets. What started as a simple solution has evolved into a globally trusted marketing intelligence platform, supporting over 200,000 organizations and earning recognition as one of the top software companies in EMEA.

How would you describe your primary audience?

Supermetrics's answer:

Supermetrics leverages cloud-based technologies, robust APIs, and advanced data integration frameworks to provide a seamless data pipeline. Its architecture ensures high performance, security, and scalability for a wide range of use cases.

What's the story behind your product?

Supermetrics's answer:

Supermetrics offers unmatched simplicity and reliability in extracting and consolidating data. It supports an extensive range of platforms, provides automated workflows, and delivers exceptional customer support. These features help users focus on decision-making rather than manual data wrangling.

Which are the primary technologies used for building your product?

Supermetrics's answer:

Our primary audience includes marketers, analysts, and business leaders looking to streamline their reporting and gain actionable insights. From small agencies to large enterprises, we serve professionals who value data-driven decision-making.

Who are some of the biggest customers of your product?

Supermetrics's answer:

Supermetrics is trusted by global brands like Nestlé, Warner Bros, Dyson, and L’Oréal, as well as thousands of agencies and growing businesses worldwide.

User comments

Share your experience with using MySQL and Supermetrics. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare MySQL and Supermetrics

MySQL Reviews

MariaDB Vs MySQL In 2019: Compatibility, Performance, And Syntax
MySQL: MySQL is an open-source relational database management system (RDBMS). Just like all other relational databases, MySQL uses tables, constraints, triggers, roles, stored procedures and views as the core components that you work with. A table consists of rows, and each row contains a same set of columns. MySQL uses primary keys to uniquely identify each row (a.k.a...
Source: blog.panoply.io
20+ MongoDB Alternatives You Should Know About
MySQL® is another feasible replacement. MySQL 5.7 and MySQL 8 have great support for JSON, and it continues to get better with every maintenance release. You can also consider MySQL Cluster for medium size sharded environments. You can also consider MariaDB and Percona Server for MySQL
Source: www.percona.com

Supermetrics Reviews

Top 5 Best Integration Software for 2023
Supermetrics is aimed primarily at streamlining marketing data. Integrating data from over 100 platforms, it makes a business’s marketing info analysis-ready with reporting and analytics tools. It currently serves about 17,000 companies, from small firms and agencies to large corporations across a variety of industries. It promises better returns on advertising expenses...
Source: everhelper.me
Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: windsor.ai
Funnel.io — Data integration platform with 500+ data sources
There is not too much information about their functionality here. To make it simple, Supermetrics extracts data from marketing sources into the above destinations. Other destinations will need to use the Supermetrics API.
Source: www.windsor.ai
Top 5 Supermetrics Alternatives You Should Know About
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: www.windsor.ai

Social recommendations and mentions

Based on our record, Supermetrics should be more popular than MySQL. It has been mentiond 8 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

MySQL mentions (4)

  • I have a recurring issue with a MySQL DB where I continually run out of disk space due to logs being filled. I've tried everything I can think of. Can anyone think of anything else I should try?
    So, I did a quick read through the mysql reference and found a bunch of flush related commands. I tried:. Source: almost 2 years ago
  • MMORPG design resources
    MySQL: Any SQL or DB knock-off, really... mysql.com - mariadb.org - sqlite.org. Source: over 2 years ago
  • Probably a syntax error
    15 years and five strokes ago. I was a Unix sysadmin. ALthough I was never an actual programmer, I did maintenance/light enhancement for the organization's website, in php. Now, as self-administered cognative therapy, I'm going back to it. This is an evil HR application that uses the mysql.com employees sample database. The module below enables the evil HR end user to generate a list of the oldest workers so... Source: almost 4 years ago
  • An absolute nightmare with mysql 8.0.25
    I always use the packages from mysql.com, that way I don't have to deal with strange configuration stuff along those lines, but anyway, I'm afraid I'm out of ideas. Surely someone else would have run in to the same issue here though. Source: almost 4 years ago

Supermetrics mentions (8)

  • Unique Business marketing stories Part-1
    Supermetrics is a marketing data SaaS, they scaled internationally to more than $50M from Helsinki, Finland. Source: almost 2 years ago
  • Ask HN: Who is hiring? (April 2023)
    Supermetrics | Senior Software Engineer | Full time | REMOTE (Portugal) | https://supermetrics.com/ Join our newly founded Internal Integrations Engineering team, develop scalable solutions to support our sales processes, and improve automation and internal tooling for Supermetrics' Sales, Finance, and Customer Support functions. We hope you have strong backend programming skills in PHP and Typescript/Javascript... - Source: Hacker News / about 2 years ago
  • Anyone here is familiar with Facebook API?
    Https://supermetrics.com is one of them but there are many more actually. Do a quick research about the alternative platforms and let me know if you need further help :). Source: over 2 years ago
  • Calendar Heroes: Connor MacDonald, CMO at The Ridge - Q&A on Time Management
    Supermetrics powers 90% of our reporting, with automated report building so we can monitor our ad performance. - Source: dev.to / almost 4 years ago
  • Converting dev environments to Apple Silicon
    The reality is that Apple will switch to ARM chips, and as devs, we need to be prepared. So this past weekend, faced with a shortage of Intel Macbook Pros for our new devs, we sat down to make it all work for our Supermetrics developers. - Source: dev.to / almost 4 years ago
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What are some alternatives?

When comparing MySQL and Supermetrics, you can also consider the following products

PostgreSQL - PostgreSQL is a powerful, open source object-relational database system.

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

Microsoft SQL - Microsoft SQL is a best in class relational database management software that facilitates the database server to provide you a primary function to store and retrieve data.

Databox - Databox is an easy-to-use analytics platform that helps growing businesses centralize their data, and use it to make better decisions and improve performance.

MongoDB - MongoDB (from "humongous") is a scalable, high-performance NoSQL database.

Polar Analytics - Your #1 Analytics for Ecommerce — Centralize Ecommerce data and create custom reports + metrics without coding. Try it free.