ShortLink - Create local, easy to remember short links
Short.io - Short.io makes short links (vanity urls) on your own domain. Free signup, analytics and API. Chrome, slack, zapier and segment integrations.
Ctiny.io - Short link, More control
Cutt.ly - Free custom URL Shortener and branded URLs with advanced links tracking and Link Management Platform & API.
my.new - Create shortened URLs that do stuff
New Bitly - Now it’s even simpler to create links that get more clicks