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mParticle VS G2 Track

Compare mParticle VS G2 Track and see what are their differences

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Contents:
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  3. » Reviews
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mParticle logo mParticle

mParticle is the customer data platform for brands leading the CX revolution. Unify data and simplify partner integrations with enterprise-class security and reliability.

G2 Track logo G2 Track

Manage your entire technology stack in one dashboard
  • mParticle Landing page
    Landing page //
    2023-08-24

mParticle believes that better customer experiences begin with better data. Its Customer Data Platform helps engineers, product managers, and marketers at companies like Spotify, Paypal, NBCUniversal, Starbucks, and Airbnb improve data quality and simplify integrations across the entire marketing stack. Founded in 2013, mParticle is headquartered in New York City with offices in San Francisco, Seattle, and London and manages more than 500 billion API calls monthly.

  • G2 Track Landing page
    Landing page //
    2023-09-21

mParticle

Website
mparticle.com
Pricing URL
Official mParticle Pricing
$ Details
Platforms
Android iOS Web Roku
Release Date
2013 March
Startup details
Country
United States
State
New York
City
New York
Founder(s)
Andrew Katz
Employees
100 - 249
Edit details

G2 Track

Website
track.g2.com
Pricing URL
-
$ Details
-
Platforms
-
Release Date
-
Edit details

mParticle features and specs

  • Integrations
    Connect to 300+ of the leading marketing, analytics, warehousing, and activation tools
  • Demo Version
    demo.mparticle.com

G2 Track features and specs

  • Comprehensive Insights
    G2 Track provides detailed insights into software usage, helping businesses understand which tools are being utilized and how often. This data can be crucial for making informed purchasing decisions and optimizing software spend.
  • Automated License Management
    The platform allows for automatic tracking and management of software licenses, reducing the risk of unused or expired licenses and ensuring compliance.
  • Vendor Management
    G2 Track offers features to manage vendor relationships, consolidate contracts, and negotiate better deals, making it easier for businesses to manage their software stack.
  • Integration Capability
    The platform integrates with various other business tools and software, making it easier to incorporate G2 Track into existing workflows and systems.
  • Cost Savings
    By providing visibility into software usage and spend, G2 Track can identify opportunities for cost savings, such as eliminating redundant tools or downsizing licenses.

Possible disadvantages of G2 Track

  • Complexity
    G2 Track's broad range of features and capabilities can be overwhelming for new users, requiring a significant learning curve to utilize the platform effectively.
  • Pricing
    The cost of G2 Track may be prohibitive for small businesses or startups with limited budgets, as it is generally aimed at larger enterprises with more extensive software needs.
  • Data Privacy Concerns
    Given the sensitive nature of software usage and spend data, there could be concerns about data privacy and security when using G2 Track, especially if not integrated properly.
  • Dependency on Integration
    The effectiveness of G2 Track often relies on its integration with other tools and platforms. If these integrations are not set up properly, it may limit the usefulness of the product.
  • Limited Customization
    Some users may find that the platform lacks the flexibility to be fully customized to their specific business needs and workflows.

Analysis of G2 Track

Overall verdict

  • G2 Track is considered a good tool for those needing to optimize their software subscription management. It is praised for its comprehensive analytics, ease of use, and ability to provide clear insights into software usage and expenses. However, like any tool, its effectiveness can vary based on the specific needs and the size of the business using it.

Why this product is good

  • G2 Track is a software management tool that helps businesses and organizations track and manage their software subscriptions and usage. It provides insights into software spend, helps to optimize licensing, and offers visibility into software contracts. It is particularly beneficial for companies looking to manage diverse software systems efficiently and avoid unnecessary expenditure.

Recommended for

    G2 Track is recommended for mid-sized to large organizations that have numerous software subscriptions to manage. It is particularly useful for IT departments, finance teams, and operations managers who need to have a comprehensive understanding of their company's software ecosystem and spending.

mParticle videos

+ Add

mParticle Overview

More videos:

  • Tutorial - mParticle - 3DS Max 2014 Tutorial. Level: advanced (creating flying paper)

G2 Track videos

+ Add

G2 Track - Say goodbye to wasted SaaS spend

Category Popularity

0-100% (relative to mParticle and G2 Track)

mParticle

G2 Track

Analytics
100 100%
Analytics
0% 0
Privacy
0 0%
Privacy
100% 100
Customer Data Integration
100 100%
Customer Data Integration
0% 0
SaaS Management
0 0%
SaaS Management
100% 100

User comments

Share your experience with using mParticle and G2 Track. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, mParticle seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

mParticle mentions (2)

  • Huge memory leak on all browsers?
    Checking the logs, I found calls to mparticle.com. If those are not successful, the browser tab freezes completely. Safari eventually detects this and reloads it - just to freeze again. Source: almost 3 years ago
  • What exactly is mparticle?
    For example, if you open and order something in a popular US-based food delivery app, you'd find DNS queries made to various mparticle.com subdomains while using the app because they use mParticle to:. Source: almost 3 years ago

G2 Track mentions (0)

We have not tracked any mentions of G2 Track yet. Tracking of G2 Track recommendations started around Mar 2021.

What are some alternatives?

When comparing mParticle and G2 Track, you can also consider the following products

Segment - We make customer data simple.

Blissfully - Blissfully offers solutions to track, manage, and optimize SaaS spendings.

Hightouch - What if you could power real-time product experiences with the analytical horsepower of a data warehouse?

Zylo - Zylo helps organizations optimize their SaaS investments by providing insights around Spend, Utilization, and User Feedback.

Astronomer - Capture every user event and route them anywhere. Automatically

GDPR Form - The easiest way to handle data subject access requests

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