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Moz Local VS SimilarWeb

Compare Moz Local VS SimilarWeb and see what are their differences

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Moz Local logo Moz Local

Moz Local helps local search engines – and new customers – find your business online.

SimilarWeb logo SimilarWeb

SimilarWeb.com is a website analysis tool that gives you analytics information for any website.
  • Moz Local Landing page
    Landing page //
    2023-05-08
  • SimilarWeb Landing page
    Landing page //
    2022-07-04

Moz Local features and specs

  • Improved Local SEO
    Moz Local helps businesses manage and optimize their online presence, improving their local search engine optimization (SEO) to rank higher in local search results.
  • Consistent Business Listings
    The platform ensures business information is consistent across all major directories, which enhances credibility and prevents customer confusion.
  • Time Efficiency
    By automating the management of multiple listings, Moz Local saves businesses time that would otherwise be spent updating and monitoring each listing individually.
  • Reputation Management
    Moz Local offers tools to monitor and respond to customer reviews, helping businesses manage their online reputation effectively.
  • Analytics and Reporting
    The service provides detailed analytics and reports on how listings are performing, allowing businesses to make data-driven decisions.

Possible disadvantages of Moz Local

  • Pricing
    For small businesses or those with limited budgets, the cost of Moz Local can be a barrier, as it's a paid service with recurring fees.
  • Learning Curve
    New users may face a learning curve when familiarizing themselves with the platform's tools and features.
  • Limited to Certain Locations
    Moz Local primarily focuses on the U.S., which may limit its effectiveness for businesses operating in other countries.
  • Feature Limitations
    While robust, Moz Local might lack some advanced features or capabilities that more specialized or comprehensive systems offer.
  • Dependency on Third-party Networks
    The effectiveness of Moz Local is partly dependent on the directories and platforms it integrates with, which can affect the control users have over their listings.

SimilarWeb features and specs

  • Comprehensive Data
    SimilarWeb offers a wide range of data metrics, including traffic sources, user demographics, and engagement metrics, providing a holistic view of a website's performance.
  • User-Friendly Interface
    The platform is designed with a user-friendly interface that allows even non-experts to navigate and understand complex metrics and data visualizations easily.
  • Competitor Analysis
    SimilarWeb allows users to conduct in-depth competitor analysis, providing insights into competitors’ traffic sources, audience behavior, and market position.
  • Industry Benchmarking
    Users can benchmark their website against industry standards, helping them understand their position in the market and identify areas for improvement.
  • Custom Reports
    The platform allows users to create custom reports tailored to their specific needs, making it easier to focus on relevant data and make informed decisions.

Possible disadvantages of SimilarWeb

  • Cost
    SimilarWeb can be expensive, particularly for small businesses or individual users, as the more advanced features and detailed data reports are available only in the premium plans.
  • Data Accuracy
    While SimilarWeb provides extensive data, some users have reported discrepancies between SimilarWeb's data and their internal analytics, raising questions about data accuracy.
  • Limited Historical Data
    The platform offers a limited historical data range unless you subscribe to higher-tier plans, which might be restrictive for users needing longitudinal analysis.
  • Heavy Reliance on Estimations
    SimilarWeb's data estimates might sometimes lack precision because they rely heavily on a mix of data sources and machine learning algorithms, which can result in variability.
  • Learning Curve
    Despite a user-friendly interface, the platform's extensive range of features and metrics can still pose a learning curve for new users, requiring time and effort to fully leverage its capabilities.

Analysis of SimilarWeb

Overall verdict

  • SimilarWeb is considered a valuable tool for professionals and businesses seeking detailed insights into web traffic and competitive strategies. Its robust analytics and ease of use make it a popular choice among marketers, SEO experts, and business strategists. However, it can be quite expensive, so it may be best suited for medium to large businesses that can justify the investment.

Why this product is good

  • SimilarWeb is a well-regarded digital intelligence platform that provides insights into website traffic, user behavior, and competitive analytics. It is favored for its comprehensive data on website performance and industry benchmarks, helping businesses make informed decisions about digital marketing, SEO, and competitor analysis. The platform offers a wide range of features, including traffic sources, audience demographics, and keyword analysis, which helps businesses understand their position in the market and optimize their online strategies.

Recommended for

  • digital marketers looking to analyze web traffic and develop effective strategies
  • SEO professionals who require detailed keyword analysis and competitive insights
  • business strategists needing a comprehensive view of market trends and competitor performance
  • content creators needing to understand audience demographics and traffic sources

Moz Local videos

+ Add

Cleaning up Your Online Business Listings - An Introduction to Moz Local

More videos:

  • Review - Introducing Moz Local

SimilarWeb videos

+ Add

SimilarWeb review

More videos:

  • Review - Similarweb.com: Awesome Tool to Spy on Your Competitors
  • Review - Comparing Between SimilarWeb.com and SimilarWeb PRO

Category Popularity

0-100% (relative to Moz Local and SimilarWeb)

Moz Local

SimilarWeb

SEO
38 38%
SEO
62% 62
SEO Tools
27 27%
SEO Tools
73% 73
SEO Platform
100 100%
SEO Platform
0% 0
Business Intelligence
0 0%
Business Intelligence
100% 100

User comments

Share your experience with using Moz Local and SimilarWeb. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Moz Local and SimilarWeb

Moz Local Reviews

Best Similarweb Alternatives in 2019 to Spy on your Competitors
Get your business listed across the globe with Moz local. For every small and large company, they work the hardest and eventually provide you with some reliable audiences. However, for checking others’ reports, first, you need to add a new campaign with the competitor’s URL and then entering keywords manually.
Source: affnext.com
73 Best SEO tools 2021 – The Most Epic List You Shouldn’t Miss
Moz Local (Ex. Get Listed) is a free tool that shows multiple things including but not limited to where business listings are present for your company.
Source: blog.linkody.com

SimilarWeb Reviews

10 Best Serpstat Alternatives in 2024
Similarweb is the third Best Serpstat Alternative and it is a platform of an marketing intelligence which is an software development and data aggregation American company. It is a specialized platform in web analytics, web traffic and performance. It helps the companies to better understand their audience and their competitors.
Source: www.geeksforgeeks.org
Free SEO Tools To Improve Your Rankings
SimilarWeb - Get website or app insights like traffic overview and sources, SEO rankings, competitors info and more...
Source: www.megaleechers.com
The 21 Best Ahrefs Alternatives (Free and Paid)
​SimilarWeb is another market intelligence tool that can help you identify and capitalize on the right trends at the right time to stay ahead of the competition. The utility can help you discover great SEO strategies from around the market and use them to improve your rankings.
Source: enticehq.com
8 Best SimilarWeb Alternatives (2019 UPDATE): Add These to Your Digital Tool Kit
But while SimilarWeb offers rich insights, it is not perfect. Maybe you are a small company and want to keep costs lower than SimilarWeb Pro pricing agrees to. And perhaps SimilarWeb is not the optimal intelligence tool for the specific nature of your business.
Source: thedigitalmerchant.com
Best Similarweb Alternatives in 2019 to Spy on your Competitors
Guys, I am talking about Similarweb Tools. With Similarweb, you can easily track the traffic on your own websites and even others’. Finding out or revealing your competitor’s business analytics is not an obstacle anymore.
Source: affnext.com

Social recommendations and mentions

Based on our record, SimilarWeb seems to be a lot more popular than Moz Local. While we know about 34 links to SimilarWeb, we've tracked only 2 mentions of Moz Local. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Moz Local mentions (2)

  • SEO Tools Megathread
    Moz Local - A tool that helps you manage your business's online presence, including local listings and reviews. Pricing starts at AUD $152.64/year. Link: https://moz.com/products/local. Source: over 2 years ago
  • NEED HELP from SEO & Digital Marketing Agencies: what areas of SEO to focus on for my small business and what are the necessary tools/costs of implementing good SEO myself (without outsourcing)?
    If you do consider local tools I'd check out: Https://www.brightlocal.com/local-seo-tools/ Https://moz.com/products/local. Source: over 3 years ago

SimilarWeb mentions (34)

  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Similar Web — Analytics for Web & Mobile Apps. Free Plan offers five results per metric, one month of mobile app data & 3 months of website data. - Source: dev.to / over 1 year ago
  • This is a joke
    According to similarweb.com US users account for 47% of all users... Source: about 2 years ago
  • A post-mortem on Pixlr save limit
    First of all, being a post-mortem, I have confirmed that this was at least one way a massive failure. Once I along with everyone else, got over the heat and frustration of the moment, being a technically minded and data driven person, my mind immediately went to the SEO/Market Research fields, and specifically, website performance. Once reaserching signed up for a free trial on SimilarWeb, a market research... Source: about 2 years ago
  • selling gym page crazy cheap 42k followers 250$ DM
    It is a marketplace for those who wants to sell and buy Instagram accounts. It is legit I saw so many escrows on this platform. I found it via reddit. So many people looks as if gave positive feedback than I checked their ranks on similarweb.com it was good. Source: about 2 years ago
  • 3 steps to develop your online Marketing & Traffic aquisition strategy
    Step2: go to similarweb.com and enter the site/domains of your top competitors. Scroll down and see where their traffic is coming from, including References, SEO/Google Search and Social Networks (with break down). Summarize the results from your competitors search results and define key channels for traffic aquisition. Source: over 2 years ago
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What are some alternatives?

When comparing Moz Local and SimilarWeb, you can also consider the following products

SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.

Moz - Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Yext - Yext provides your business with the tools you need to engage with customers and gives you more control over how your branding is presented throughout the various platforms that make up the online marketplace.

Ahrefs - Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!

KeywordFinder.ai - Discover high-impact, low-competition keywords with KeywordFinder.ai—an AI-powered SEO tool built to help you rank faster, create optimized content, and outsmart the competition with data-driven insights. No guesswork. Just results.

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