Mobile Growth University VS This Won't Scale by Drift

Learn mobile marketing for free, from the experts of fields like ASO, Apple Search Ads, Mediation, User Acquisition, Monetization and more.

40 free marketing playbooks to help you grow your business

Comprehensive Curriculum
Mobile Growth University offers a broad curriculum that covers various aspects of mobile app marketing, growth strategies, and app store optimization, which can be beneficial for individuals seeking a holistic understanding of the industry.
Expert Instructors
The courses are designed and delivered by industry experts with extensive experience in mobile app growth, providing learners with insights from seasoned professionals.
Flexible Learning
The platform may offer self-paced learning modules, allowing learners to study at their convenience and according to their own schedule.

Cost
Some users might find the courses offered to be expensive, which could deter individuals or small businesses with limited budgets.
Limited Interactivity
Online courses generally have limited opportunities for direct interaction with instructors and peers, which can impact the learning experience for those who benefit from a more hands-on approach.
Prerequisite Knowledge
Beginner learners without prior knowledge in mobile marketing might find some courses challenging if they do not have foundational knowledge in the subject matter.

Actionable Insights
The book provides practical and concrete examples of marketing and customer-focused actions that can be implemented immediately, offering readers direct benefits to enhance their business strategies.
Real-World Case Studies
It includes case studies from Drift's experiences, providing readers with authentic scenarios and valuable lessons learned from successful implementations and failures.
Innovative Thinking
Encourages readers to think outside the box and embrace unique, non-traditional approaches to marketing and customer engagement.
Easy to Digest
Written in an accessible and engaging style, making complex ideas easy to understand and apply for a broad audience.

Limited Depth
The book offers a broad overview of concepts that may not delve deeply into some topics, potentially leaving readers seeking more in-depth analysis or advanced strategies.
Not Scalable
As the title suggests, the strategies discussed are deliberately non-scalable, which might not be suitable for larger organizations looking for solutions that can grow with their business.
Drift’s Context
Some strategies are heavily tied to Drift’s specific context and success, which may not be universally applicable or effective in different organizations or industries.
Promotional Tone
Contains elements that could be perceived as promotional for Drift, possibly distracting from the primary educational content.