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Microsoft Advertising VS StatCounter

Compare Microsoft Advertising VS StatCounter and see what are their differences

Microsoft Advertising logo Microsoft Advertising

Use our search engine marketing and audience solutions to help you build your business.

StatCounter logo StatCounter

StatCounter is a simple but powerful real-time web analytics service that helps you track, analyse and understand your visitors so you can make good decisions to become more successful online.
  • Microsoft Advertising Landing page
    Landing page //
    2022-07-25
  • StatCounter Landing page
    Landing page //
    2022-10-18

Microsoft Advertising videos

Microsoft Advertising Tutorial For Beginners - Step-By-Step Bing Ads Tutorial and Training

StatCounter videos

Statcounter Website Review

More videos:

  • Review - Active Marketing & Analytics Statcounter Install and Stats Review
  • Review - StatCounter REVIEW

Category Popularity

0-100% (relative to Microsoft Advertising and StatCounter)
Advertising
100 100%
0% 0
Analytics
0 0%
100% 100
Ad Networks
100 100%
0% 0
Web Analytics
0 0%
100% 100

User comments

Share your experience with using Microsoft Advertising and StatCounter. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Microsoft Advertising and StatCounter

Microsoft Advertising Reviews

Free SEO Tools To Improve Your Rankings
Microsoft/Bing Ads Intelligence - A powerful keyword planning tool that allows you to build and expand on your keyword lists using the familiar Microsoft Office Excel interface.
10 Alternatives To Google And Facebook Ads
Microsoft Advertising, previously known as Bing Ads, includes the search inventory of two other memorable search engines: AOL and Yahoo. Though Yahoo, AOL, and Bing are used far less than their Google counterpart, they still have valuable users that can only be found on these engines and their syndicated search partners.
Source: www.ppchero.com
 Google Adwords Alternatives
Bing and Yahoo are Google's competitors not only in the area of search engines but also in online ads. Yahoo!/Bing Ads, formerly known as Microsoft AdCenter appeared after the ad networks of Microsoft and Yahoo! joined forces in order to beat Google AdWords. Yahoo!/Bing ads isn't a cheap alternative to AdWords but you should also consider it because it is really good....
10 Alternatives To Google AdWords
Microsoft Advertising, previously known as Bing Ads, includes the search inventory of two other memorable search engines: AOL and Yahoo. Though Yahoo, AOL, and Bing are used far less than their Google counterpart, they still have valuable users that can only be found on these engines and their syndicated search partners.
Source: www.ppchero.com

StatCounter Reviews

Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
How long visitors stay on your website is often a strong indicator of content relevance or quality. If visitors are ‘bouncing’ quickly, it might be due to irrelevant content, poor website navigation, or slow loading times. StatCounter’s session duration analytics can help you pinpoint and address any such issues.
Source: medium.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
How long visitors stay on your website is often a strong indicator of content relevance or quality. If visitors are ‘bouncing’ quickly, it might be due to irrelevant content, poor website navigation, or slow loading times. StatCounter’s session duration analytics can help you pinpoint and address any such issues.
10 Best Google Analytics Alternatives (Free & Paid)
Using Statcounter service, you can access information such as top keywords, the number of visitors, the path visitors take on each page (customer journey), etc. Therefore, we can call it one of the alternatives to Google Analytics.
Free SEO Tools To Improve Your Rankings
StatCounter (Basic Plan) - A website analytics tool that lets you track your website activity. The basic plan is limited to track the last 500 page views, suitable for hobbyist websites & blogs.
The 11 Best Alternatives to Google Analytics
Great resource! I have been using GA and StatCounter but didn’t aware of the alternatives. I will definitely take a look at them all. I noticed that both GA and StatCounter don’t seem to give accurate counts – like I can take a look at StatPress WP plugin and they are showing visitors; but both GA and StatCounter showed little to no visitors! Very confusing. I guess I may...

Social recommendations and mentions

Based on our record, StatCounter should be more popular than Microsoft Advertising. It has been mentiond 16 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Microsoft Advertising mentions (5)

  • What is PPC in digital marketing
    Bing Ads – Although similar to Google Ads, Bing ads have a lower CPC rate at the expense of a wider audience reach. Source: about 1 year ago
  • TIL about Ordnance Survey Bench Marks
    That’s how search engines generally make money, including Bing. https://ads.microsoft.com. Source: almost 3 years ago
  • Increasing budget
    New campaigns: 1. Video campaign - the most successful in sense of scaling was youtube campaign. Using youtube we could scale account by ~25% which is a lot. 2. Shopping campaign - not sure what you sell, but shopping is a very good channel for some products. 3. New keywords to expand your reach. Probably there is not much you can do here, I believe you have most of you keywords already in your account (?).... Source: about 3 years ago
  • Chrome or Edge?
    Anyway, to say that Microsoft does not want to be another Google is hilarious. They too have their own advertising platform (https://ads.microsoft.com) and their own browser which also tracks people for personalized advertising. Pile that on to the worse privacy controls and deals with oil companies, and you have a far worse company than Google ever was. Source: about 3 years ago
  • Is discord being sold?
    Microsoft absolutely makes its money selling ads. Not all of it, but plenty of it. They're definitely trying to be another Google. https://ads.microsoft.com/. Source: about 3 years ago

StatCounter mentions (16)

  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    StatCounter — Website Viewer Analytics. Free plan for analytics of 500 most recent visitors. - Source: dev.to / 3 months ago
  • Linux has reached 4% for the partial Feburary 2024 data on StatCounter
    Could someone explain what I'm looking at? I think this is from `https://statcounter.com/` (?), but that site doesn't load for me at the moment, and there's no readme or description on that (1 star) repo, or its associated account. That partial data is very likely to regress to the mean over the rest of the month- though it's good to see high linux usage (on whatever metric this is tracking). - Source: Hacker News / 3 months ago
  • Easy way to see how many unique page visits in Joomla?
    If what you want to see is "visitors" to different pages and not specific IP addresses and you are wary of jumping into Google Analytics, I was just recommended the free version of Statcounter. Source: 11 months ago
  • Statcounter.com will not load even after adding the whitelist
    Running PiHole and Unbound on a raspberry pie and https://statcounter.com refuses to load even after adding the domain to the white list. Source: about 1 year ago
  • SEO Tools the best out there. Try these
    StatCounter Http://statcounter.com/ Analytics Free, quick, and lightweight analytics solution. Often used by those who want to avoid using Google Analytics for privacy reasons. Source: about 1 year ago
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What are some alternatives?

When comparing Microsoft Advertising and StatCounter, you can also consider the following products

Google Ads - Easily boost website traffic and sales with Google AdWords. Appeal to customers who are already interested in what you are advertising by appearing on Google searches.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

WordStream - WordStream offers a suite of products to help companies with their SEO and SEM initiatives.

Matomo - Matomo is an open-source web analytics platform

Kenshoo - Kenshoo provides marketing software and empower marketers with technology to build brands and generate demand across all media.

Woopra - Track your customers' web and mobile activity, forms, emails, support tickets and more, all in one place with customer analytics. Analyze and take action.