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Metamarkets VS OpenX

Compare Metamarkets VS OpenX and see what are their differences

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Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

Metamarkets logo Metamarkets

We help programmatic buyers, sellers and marketplaces make better decisions in real-time.

OpenX logo OpenX

Ad technology platform available as a hosted service or as an open source download.
  • Metamarkets Landing page
    Landing page //
    2023-01-09
  • OpenX Landing page
    Landing page //
    2023-02-07

Metamarkets features and specs

No features have been listed yet.

OpenX features and specs

  • Comprehensive Ad Exchange
    OpenX offers a powerful and extensive ad exchange platform that enables publishers and advertisers to connect, optimize ad placements, and maximize revenue.
  • Real-time Bidding
    OpenX's real-time bidding (RTB) technology allows advertisers to bid on ad placements in real-time, ensuring the most relevant ads are shown to the right audience at the right time.
  • Cross-Platform Support
    OpenX supports a variety of platforms (desktop, mobile, video) and ad formats, providing flexibility and reach for advertisers and publishers alike.
  • Advanced Targeting
    With advanced audience segmentation and targeting capabilities, OpenX enables advertisers to deliver more personalized and effective ad campaigns.
  • Transparency and Reporting
    OpenX provides detailed reporting and data transparency, allowing users to analyze performance metrics and make informed decisions.
  • High Quality Standards
    OpenX places a strong emphasis on maintaining high-quality ad inventory and follows stringent ad quality guidelines to ensure a safe and effective advertising ecosystem.

Possible disadvantages of OpenX

  • Complex Setup
    The setup and integration process for OpenX can be complex and may require technical expertise, which could be a barrier for smaller publishers or less tech-savvy users.
  • Costs
    While OpenX offers powerful features, the costs associated with using their platform can be relatively high, which may not be suitable for all budgets.
  • Competition
    The ad exchange market is highly competitive, and OpenX faces strong competition from other major players, which might affect pricing and service offerings.
  • Learning Curve
    Due to its advanced features and capabilities, new users may experience a steep learning curve when first starting with OpenX.
  • Support Limitations
    Some users report that customer support can be slow or insufficient, particularly for smaller clients who might not receive the same level of attention as larger accounts.

Analysis of OpenX

Overall verdict

  • OpenX is considered a solid choice for programmatic advertising due to its robust ad exchange platform, advanced targeting options, and comprehensive reporting features.

Why this product is good

  • OpenX provides extensive tools for publishers and advertisers, allowing for efficient monetization and ad placement.
  • It offers advanced targeting capabilities, enabling advertisers to reach specific audiences effectively.
  • The platform is known for its real-time analytics, helping users optimize their ad strategies with actionable insights.
  • OpenX maintains a high standard of ad quality and brand safety, ensuring a trustworthy environment for users.

Recommended for

  • Publishers looking to maximize revenue through programmatic advertising.
  • Advertisers seeking advanced targeting options to reach their desired audience segments.
  • Businesses that prioritize high-quality ad exchanges and value transparency in their advertising operations.
  • Organizations that require detailed analytics and reporting to make informed advertising decisions.

Metamarkets videos

No Metamarkets videos yet. You could help us improve this page by suggesting one.

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OpenX videos

+ Add

OpenX CEO's Advice for Addressing the 'Asymmetry' in Digital Ads

More videos:

  • Review - OpenX CEO I We Want to Create a Fair and Open Marketplace for Businesses
  • Review - Getting New Domains and App URLs Approved for the OpenX Ad Exchange

Category Popularity

0-100% (relative to Metamarkets and OpenX)

Metamarkets

OpenX

Ad Servers
14 14%
Ad Servers
86% 86
Ad Networks
7 7%
Ad Networks
93% 93
Advertising
8 8%
Advertising
92% 92
Ad Serving
100 100%
Ad Serving
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Metamarkets and OpenX

Metamarkets Reviews

We have no reviews of Metamarkets yet.
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OpenX Reviews

A Beginner’s Guide to Ad Servers (Plus: 8 Ad Servers Reviewed)
OpenX is aimed at the larger publisher that serves a high number of ads per month. They seem to be secretive about pricing, but we did manage to find a few quotes others have received from the OpenX sales team.
Source: www.adpushup.com
Best Ad Serving Platforms For 2018: Third Party Technology Companies (Free Options Included In List)
With the Broad Street platform you can expect ease of use (little additional learning curve for previous GAM or OpenX users), automated reporting to make delivering reports to clients effortless, sponsored content analytics, newsletter advertising management via your dashboard, and even a white labeling option.
Source: www.monetizemore.com

Social recommendations and mentions

Based on our record, Metamarkets seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Metamarkets mentions (1)

  • Are the Metamarkets dashboards still around?
    In case you haven't heard, the Metamarkets solution for interactive ad tech dashboards has been reimagined into a new solution called Rill. Source: almost 2 years ago

OpenX mentions (0)

We have not tracked any mentions of OpenX yet. Tracking of OpenX recommendations started around Mar 2021.

What are some alternatives?

When comparing Metamarkets and OpenX, you can also consider the following products

AppNexus - AppNexus technology powers the most innovative trading solutions and marketplaces for Internet advertising.

Google Ad Manager - Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

GoBID - GoBID is a bidder service where advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed.

AerServ - AerServ offers monetization solution for mobile publishers.

Kevel - Kevel's APIs make it easy for engineers and PMs to quickly launch a fully-customized, white-labeled, server-side ad server.

Revive Adserver - The free open source ad server formerly known as OpenX Source

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