Google Marketing Platform - Google's unified and improved marketing and analytics tools.
VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.
Vue.ai Personalization Engine - Use the power to A.I. to build personalized shopping journeys for every shopper on your site - increasing conversions, engagement and reduce bounce rate.
Optimizely - A/B testing you'll actually use.
Crazy Egg - Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates.
Adobe Target - Adobe Target provides an intuitive user interface and an expanded personalization toolset.