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Matomo VS VWO Fullstack

Compare Matomo VS VWO Fullstack and see what are their differences

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Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

Matomo logo Matomo

Matomo is an open-source web analytics platform

VWO Fullstack logo VWO Fullstack

Web optimization tool for A/B testing on servers
  • Matomo Landing page
    Landing page //
    2023-10-23
  • VWO Fullstack Landing page
    Landing page //
    2023-10-03

Matomo features and specs

  • Open Source
    Matomo is an open-source platform, allowing for customization and transparency in how data is collected and processed.
  • Data Ownership
    Users have full ownership of their data, ensuring that no third-party entities have access to sensitive information.
  • Privacy Compliance
    Matomo is designed with privacy in mind, making it easier to comply with GDPR, CCPA, and other data protection regulations.
  • Self-Hosting Option
    Matomo can be self-hosted, giving users complete control over their data security and server environment.
  • Feature-Rich
    The platform offers a wide range of features, including A/B testing, heatmaps, session recording, and more.
  • Community Support
    A large community of users and developers contributes plugins, improvements, and support, enriching the ecosystem.

Possible disadvantages of Matomo

  • Complex Setup
    The initial setup, especially for self-hosted versions, can be complex and time-consuming, requiring technical expertise.
  • Resource Intensive
    Running Matomo, particularly its self-hosted version, can be resource-intensive, requiring significant server capabilities.
  • Cost for Advanced Features
    While the basic version is free, advanced features and cloud hosting come at a cost, which might be expensive for small businesses.
  • Limited Integrations
    Matomo offers fewer integrations with other marketing and analytics tools compared to some other platforms like Google Analytics.
  • Learning Curve
    New users may find the interface and advanced features challenging to learn and navigate initially.
  • Performance Issues
    Some users report performance issues, particularly with large volumes of data or on less powerful servers.

VWO Fullstack features and specs

  • Comprehensive Testing Platform
    VWO Fullstack provides a robust platform for server-side testing, allowing developers to experiment with backend changes and run complex tests that are not possible with client-side testing alone. This can result in more comprehensive insights and optimizations across the entire application stack.
  • Language Support
    VWO Fullstack supports multiple programming languages, making it versatile and useful for a diverse range of tech stacks. This flexibility allows teams to integrate server-side testing into their existing systems, regardless of the programming languages used.
  • Advanced Targeting and Segmentation
    With advanced targeting and segmentation capabilities, VWO Fullstack allows for personalized and user-specific experiments. This means tests can be tailored to specific audiences, improving the relevance and accuracy of results.
  • Automated Deployment Integration
    VWO Fullstack can integrate with automated deployment and CI/CD pipelines, facilitating smoother implementation and monitoring of experiments as part of the regular development process. This minimizes disruptions and maximizes efficiency.

Possible disadvantages of VWO Fullstack

  • Complexity in Setup
    Implementing VWO Fullstack can be complex and may require significant technical expertise and resources to set up properly. This could be a barrier for smaller teams or those without specialized technical skills.
  • Cost Considerations
    VWO Fullstack, when used to its full potential, may involve higher costs, particularly for organizations looking to leverage its extensive range of features. Budget constraints may limit access for some businesses.
  • Learning Curve
    Due to its comprehensive features and capabilities, there is a steep learning curve associated with VWO Fullstack. Teams need to invest time in understanding the platform and effectively integrating it into their workflow.
  • Potential Performance Impact
    Depending on how it is implemented, server-side testing can have a performance impact on the system. Organizations need to carefully manage and optimize experiments to avoid performance degradation.

Analysis of Matomo

Overall verdict

  • Matomo is a good choice for those who prioritize data privacy and require a comprehensive analytics tool that can be self-hosted. It's especially suitable for organizations hesitant about sharing data with third-party services and for those looking for customizable and transparent analytics solutions.

Why this product is good

  • Matomo is a popular open-source web analytics platform that provides in-depth insights into website traffic, user behavior, conversion rates, and more. It's considered a robust alternative to Google Analytics, with a focus on data privacy, as users can host the platform on their own servers or use Matomo's cloud-based service. Matomo offers features such as heatmaps, session recordings, goal tracking, and more, which can be particularly valuable for businesses looking to gain a detailed understanding of their website performance while maintaining control over their data.

Recommended for

  • Privacy-conscious businesses
  • Web developers
  • Data analysts
  • E-commerce sites
  • Organizations with in-house IT capabilities
  • Government and educational institutions
  • Non-profits looking for cost-effective solutions

Matomo videos

+ Add

Matomo Analytics - Dashboards

More videos:

  • Review - WP-Matomo (WP-Piwik) Review: Open Source Analytics For WordPress
  • Review - What are the differences between Matomo Analytics and Google Analytics
  • Review - AMU WEBD122 - Spohnholtz Piwik Analytics Review
  • Review - Matomo On-Premise installation overview

VWO Fullstack videos

No VWO Fullstack videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to Matomo and VWO Fullstack)

Matomo

VWO Fullstack

Analytics
100 100%
Analytics
0% 0
A/B Testing
0 0%
A/B Testing
100% 100
Web Analytics
100 100%
Web Analytics
0% 0
CMS
0 0%
CMS
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Matomo and VWO Fullstack

Matomo Reviews

Top 5 Plausible Analytics Alternatives in 2024
With advanced web analytics Matomo Analytics also provides eCommerce analytics capabilities.
Source: www.putler.com
Top 9 Plausible Analytics alternatives in 2024
Matomo, one of the best Plausible analytics alternatives, an open-source analytics platform, prioritizes data ownership and customization. It allows users to host analytics on their servers, ensuring complete control over collected data.
Source: usermaven.com
Top 5 Self-Hosted, Open Source Alternatives to Google Analytics
Use Case Example: A healthcare website uses Matomo to securely track user interactions while maintaining strict compliance with health data privacy regulations.
Source: zeabur.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Piwik PRO offers similar if not same benefits as mentioned above and makret themselves a tool for “Technical Marketers”. If you did not know then let me tell you that Matomo and Piwik PRO both these products emerged from the humble beginnings of the Piwik project but have since charted a slightly different paths.
Source: rishikap372.medium.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Piwik PRO offers similar if not same benefits as mentioned above and makret themselves a tool for “Technical Marketers”. If you did not know then let me tell you that Matomo and Piwik PRO both these products emerged from the humble beginnings of the Piwik project but have since charted a slightly different paths.
Source: medium.com

VWO Fullstack Reviews

We have no reviews of VWO Fullstack yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Matomo seems to be more popular. It has been mentiond 86 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Matomo mentions (86)

  • Indie Hacking with Open Source Tools: Innovating on a Budget
    Another case involves a duo launching an eco-friendly e-commerce website. Using WordPress paired with WooCommerce, they built a fully featured site with a sustainable operational model. Enhanced analytics from Matomo brought data-driven insights and growth strategies to life. This project highlights the benefits of cost-effective, community-driven solutions in the competitive e-commerce landscape. - Source: dev.to / 29 days ago
  • 10 of the Best Web Analytics Tools for React Websites
    As an open-source cloud and on-premise tool, Matomo gives users complete control over their data, allowing them to host it on their servers and comply with privacy regulations such as GDPR. - Source: dev.to / 2 months ago
  • Indie Hacking with Open Source Tools: Innovating on a Budget
    Analytical tools like Matomo provide critical insights into user behavior and site performance. - Source: dev.to / 3 months ago
  • Show HN: Vince – A self hosted alternative to Google Analytics
    Matomo is another one… https://matomo.org/. - Source: Hacker News / 6 months ago
  • 🔥Matomo 5 UPGRADE - A step-by-step GUIDE 🤌
    Matomo just released their major v5 upgrade with following key improvements:. - Source: dev.to / over 1 year ago
View more

VWO Fullstack mentions (0)

We have not tracked any mentions of VWO Fullstack yet. Tracking of VWO Fullstack recommendations started around Mar 2021.

What are some alternatives?

When comparing Matomo and VWO Fullstack, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Optimizely - A/B testing you'll actually use.

Plausible.io - Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺

Croct - Dynamic and high-performance component-based headless CMS that simplifies product optimization and helps product teams scale experimentation without over-relying on developers.

Fathom Analytics - Simple, trustworthy website analytics (finally)

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

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