Software Alternatives, Accelerators & Startups

Matomo VS OptinMonster

Compare Matomo VS OptinMonster and see what are their differences

Matomo logo Matomo

Matomo is an open-source web analytics platform

OptinMonster logo OptinMonster

OptinMonster helps to convert abandoning website visitors into subscribers and customers.
  • Matomo Landing page
    Landing page //
    2023-10-23
  • OptinMonster Landing page
    Landing page //
    2023-06-18

Matomo videos

WP-Matomo (WP-Piwik) Review: Open Source Analytics For WordPress

More videos:

  • Review - Matomo Analytics - Dashboards
  • Review - AMU WEBD122 - Spohnholtz Piwik Analytics Review
  • Review - What are the differences between Matomo Analytics and Google Analytics
  • Review - Matomo On-Premise installation overview

OptinMonster videos

Best email optin plugin - OptinMonster review

More videos:

  • Review - What Does OptinMonster Do?

Category Popularity

0-100% (relative to Matomo and OptinMonster)
Analytics
100 100%
0% 0
Popups
0 0%
100% 100
Web Analytics
100 100%
0% 0
Conversion Optimization
0 0%
100% 100

User comments

Share your experience with using Matomo and OptinMonster. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Matomo and OptinMonster

Matomo Reviews

Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Piwik PRO offers similar if not same benefits as mentioned above and makret themselves a tool for “Technical Marketers”. If you did not know then let me tell you that Matomo and Piwik PRO both these products emerged from the humble beginnings of the Piwik project but have since charted a slightly different paths.
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Piwik PRO offers similar if not same benefits as mentioned above and makret themselves a tool for “Technical Marketers”. If you did not know then let me tell you that Matomo and Piwik PRO both these products emerged from the humble beginnings of the Piwik project but have since charted a slightly different paths.
Source: medium.com
Which tools help you to Measure the Success of your Website
Matomo: Matomo one of the best options as it has the ability to get form analysis, video analysis, page heatmaps, session recordings, custom branding, 100% unsampled reports, open-source “freedom” software, and more. It believes in protecting your privacy.
Source: qpe.co.in
8 Live Website Traffic Tracking Tools to Use in 2023
Matomo is another alternative to Google Analytics. It is an open-source website analytics tool. It keeps you in control because Matomo is installed on your server, which you can easily access through Matomo APIs.
Source: geekflare.com
10 Best Google Analytics Alternatives (Free & Paid)
Are you willing to know about its pricing packages? Well, Matomo has a free version (self-hosted) and one paid version, which is a delivered SaaS tool. Moreover, its paid version has more advanced analytics features, customer support, and A/B testing.

OptinMonster Reviews

The 24 Best Email Marketing Tools
Sample review: Optinmonster “has various forms you can embed on your site to help with email conversion but one of the most interesting ones is the popup. You can set the popup only to appear on ‘exit intent’. This means that your website visitor can browse all they want and when they are about to exit the website you can have a popup appearing tempting the visitor to leave...
Source: webbiquity.com

Social recommendations and mentions

Based on our record, Matomo seems to be a lot more popular than OptinMonster. While we know about 82 links to Matomo, we've tracked only 6 mentions of OptinMonster. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Matomo mentions (82)

  • 🔥Matomo 5 UPGRADE - A step-by-step GUIDE 🤌
    Matomo just released their major v5 upgrade with following key improvements:. - Source: dev.to / 4 months ago
  • 11 Ways to Optimize Your Website
    There are many good, lightweight, and open-source alternatives to Google Analytics, such as Plausible, Matomo, Fathom, Simple Analytics, and so on. Many of these options are open-source, and can be self-hosted. - Source: dev.to / 6 months ago
  • Mobile apps illegally share your personal data
    You can for example use analytics that aren't spyware, and hence don't even have to try to trick users giving "consent" to things they don't really want. Seriously: what share of people actually want their behavior to be tracked for ad companies to make more money? https://matomo.org/. - Source: Hacker News / 8 months ago
  • Ask HN: Is Google Analytics that useful?
    Matomo is a GDPR-compliant and open-source analytics platform. You can either host it yourself or use Matomo’s hosted version. https://matomo.org/. - Source: Hacker News / 8 months ago
  • Companies must stop using Google Analytics
    I tried the self-hosted version of Matomo [1][2] a few years back but I remember it was a bit underwhelming for the effort required to set it up. https://matomo.org. - Source: Hacker News / 11 months ago
View more

OptinMonster mentions (6)

  • How to Promote Podcast on Spotify?
    One of the best ways to promote your podcast is through email marketing. You can do this by sending your subscribers an email whenever you post a new episode. There are many tools out there to help you do this, including OptinMonster. Source: 9 months ago
  • Modals and Lead Gen Forms - How do i create these?
    I think the most popular one is this though: Https://optinmonster.com/. Source: over 1 year ago
  • Yesterday, we launched our Shopify website, and so far, we're pleased with the results!
    Of course, we installed all the necessary plugins like Smart SEO, OptinMonster and ModeMagic, which automates inventory, discount, and sale updates by automatically refreshing badges for discounts, new arrivals, and stock notifications. So far, it has shown to be quite effective in drawing client attention. Source: over 2 years ago
  • After failing several times, I finally did it and got 5k orders for my store.
    OptinMonster to help me improve my site so that I can generate more money from the visitors I already have. Source: over 2 years ago
  • 10 WordPress plugins to make your site GPDR compliant
    OptinMonster is the ultimate popup maker and marketing plugin that helps you get more email subscribers, increase your sales, and grow your business. - Source: dev.to / over 2 years ago
View more

What are some alternatives?

When comparing Matomo and OptinMonster, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Sleeknote - Set up lead capture forms on your website in minutes. No coding required. Sync your new email leads with your favorite email service provider. Try for free.

Plausible.io - Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺

POPUPSMART - A no-code tool to increase e-commerce sales, build email lists and engage with your visitors in just 5-minutes.

Clicky - Clicky Web Analytics is a simple way to monitor, analyze, and react to your blog or web site's traffic in real time.

GetSiteControl - Website popup builder & email marketing suite for ecommerce