Software Alternatives & Reviews

Matomo VS Ahrefs

Compare Matomo VS Ahrefs and see what are their differences

Matomo logo Matomo

Matomo is an open-source web analytics platform

Ahrefs logo Ahrefs

Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!
  • Matomo Landing page
    Landing page //
    2023-10-23
  • Ahrefs Landing page
    Landing page //
    2023-10-11

Ahrefs is trusted by SEOs and marketing professionals worldwide as the ultimate toolset for SEO, powered by industry-leading data. Ahrefs crawls the web, stores tons of data and makes it easily accessible via a simple user interface. The data can be used to aid keyword research, link building, content marketing and SEO strategies. Ultimately, the tool helps to accelerate the growth of organic search traffic to a website.

Matomo videos

Matomo Analytics - Dashboards

More videos:

  • Review - WP-Matomo (WP-Piwik) Review: Open Source Analytics For WordPress
  • Review - AMU WEBD122 - Spohnholtz Piwik Analytics Review
  • Review - What are the differences between Matomo Analytics and Google Analytics
  • Review - Matomo On-Premise installation overview

Ahrefs videos

Ahrefs Review and Tutorial: Is This The Only SEO Tool You Need?

More videos:

  • Review - Ahrefs Review | FatRank Ahref Testimonial
  • Tutorial - How to Use Ahrefs Tool - Best Premium SEO Tools [2019]

Category Popularity

0-100% (relative to Matomo and Ahrefs)
Analytics
100 100%
0% 0
SEO Tools
0 0%
100% 100
Web Analytics
100 100%
0% 0
SEO
0 0%
100% 100

User comments

Share your experience with using Matomo and Ahrefs. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Matomo and Ahrefs

Matomo Reviews

Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Piwik PRO offers similar if not same benefits as mentioned above and makret themselves a tool for “Technical Marketers”. If you did not know then let me tell you that Matomo and Piwik PRO both these products emerged from the humble beginnings of the Piwik project but have since charted a slightly different paths.
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Piwik PRO offers similar if not same benefits as mentioned above and makret themselves a tool for “Technical Marketers”. If you did not know then let me tell you that Matomo and Piwik PRO both these products emerged from the humble beginnings of the Piwik project but have since charted a slightly different paths.
Source: medium.com
Which tools help you to Measure the Success of your Website
Matomo: Matomo one of the best options as it has the ability to get form analysis, video analysis, page heatmaps, session recordings, custom branding, 100% unsampled reports, open-source “freedom” software, and more. It believes in protecting your privacy.
Source: qpe.co.in
8 Live Website Traffic Tracking Tools to Use in 2023
Matomo is another alternative to Google Analytics. It is an open-source website analytics tool. It keeps you in control because Matomo is installed on your server, which you can easily access through Matomo APIs.
Source: geekflare.com
10 Best Google Analytics Alternatives (Free & Paid)
Are you willing to know about its pricing packages? Well, Matomo has a free version (self-hosted) and one paid version, which is a delivered SaaS tool. Moreover, its paid version has more advanced analytics features, customer support, and A/B testing.

Ahrefs Reviews

  1. Excellent for discovering low competition keywords

    I've enjoyed using Ahrefs to inform content creation due to their keyword explorer being so useful for finding low difficulty keywords. I do prefer the legacy version of their site explorer in comparison to the new format so I hope that they do not retire certain elements of the platform.

    🏁 Competitors: SEMRush

Comparing the Best Moz Alternatives for 2023
Ahrefs is undoubtedly one of the most potent Moz alternatives available on the market today. This powerful SEO tool offers comprehensive data and insights on backlinks, keywords, content, and more.
11 SE Ranking alternatives you must check out
A popular and highly regarded SEO tool, Ahrefs offers a wealth of features to help improve your website's search engine rankings and online visibility. Read on to learn about its features.
9 Best Moz Alternatives and Their Pros and Cons
Ahrefs prides itself on having an immense database with over 12.8 billion keywords, 13.4 billion indexed pages for content research, and 212.3 million domains in the backlink index. Some users, however, have pointed out potential inaccuracies in estimates and some difficulty in comprehending the data. Similar to Moz Pro, Ahrefs does not include features specifically tailored...
Source: seranking.com
Best SE Ranking Alternatives in 2023
Both Ahrefs and SE Ranking are powerful SEO tools that can help with various aspects of search engine optimization. SE Ranking has more total SEO features, while Ahrefs offers a larger set of keyword and domain backlink data for competitor analysis.
15 Best Moz Alternatives
So far, the pros outweigh and make Ahrefs one of the best Moz alternatives. But the biggest pain of using Ahrefs is their paid plans. Yes, the prices bite. So, we compiled a list of Ahrefs alternatives that will not burn a hole in your pocket.

Social recommendations and mentions

Ahrefs might be a bit more popular than Matomo. We know about 110 links to it since March 2021 and only 82 links to Matomo. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Matomo mentions (82)

  • 🔥Matomo 5 UPGRADE - A step-by-step GUIDE 🤌
    Matomo just released their major v5 upgrade with following key improvements:. - Source: dev.to / 4 months ago
  • 11 Ways to Optimize Your Website
    There are many good, lightweight, and open-source alternatives to Google Analytics, such as Plausible, Matomo, Fathom, Simple Analytics, and so on. Many of these options are open-source, and can be self-hosted. - Source: dev.to / 6 months ago
  • Mobile apps illegally share your personal data
    You can for example use analytics that aren't spyware, and hence don't even have to try to trick users giving "consent" to things they don't really want. Seriously: what share of people actually want their behavior to be tracked for ad companies to make more money? https://matomo.org/. - Source: Hacker News / 8 months ago
  • Ask HN: Is Google Analytics that useful?
    Matomo is a GDPR-compliant and open-source analytics platform. You can either host it yourself or use Matomo’s hosted version. https://matomo.org/. - Source: Hacker News / 8 months ago
  • Companies must stop using Google Analytics
    I tried the self-hosted version of Matomo [1][2] a few years back but I remember it was a bit underwhelming for the effort required to set it up. https://matomo.org. - Source: Hacker News / 10 months ago
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Ahrefs mentions (110)

  • How to Identify Content Refresh Candidates, In Detail
    Next up, let's find articles ranking between 4 and 15.  To do this, you'll log into Ahrefs and use site explorer on the target site, navigating to "top pages."  Here's what that looks like for our property, makemeaprogrammer.com. - Source: dev.to / 4 months ago
  • I figured out about the backlinking strategy that you can apply to your SEO.
    Did you know that securing backlinks from industry giants like Ahrefs, SEMrush, Get First Page, and Search Engine Land can be a game-changer for your online presence? 📈💻. Source: 5 months ago
  • 2024 Google SEO Checklist: A List of Tips for Website Optimization
    Analyze competitors’ link configuration files (analyze and study competitors’ external link configuration, which can be detected through Ahrefs analysis tool);. Source: 6 months ago
  • Why My Domain Authority Dropped
    Even When I checked my site on https://ahrefs.com/ he shows approx 350 domain with high DA and PA. Source: 6 months ago
  • Migrating from Shopify to custom coded site. What should we do to maintain SEO and ranking?
    Audit the heck out of the new platform. Shopify is a bit rigid, sure, but it's also quite optimized and they have solid performance requirements. Your new site should be equally good, at least when tested with: PageSpeed Insights / Lighthouse, Google Rich Results tester (for structured data), Ahrefs (for site health), Pentest-Tools.com Website vulnerability scanner (for site security), WAVE (for accessibility),... Source: 6 months ago
View more

What are some alternatives?

When comparing Matomo and Ahrefs, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.

Plausible.io - Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺

Moz - Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.

Clicky - Clicky Web Analytics is a simple way to monitor, analyze, and react to your blog or web site's traffic in real time.

SE Ranking - All-in-One cloud-based SEO software for agencies, marketing teams and webmasters