What are some alternatives?
When comparing Marpipe and Zarget, you can also consider the following products
Direktor - A/B testing as easy as short URLs
Hotjar - Website Heatmaps & Behavior Analytics Tools
Piar.io - Optimize link preview for any social networks and messengers
Crazy Egg - Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates.
GoodUI Evidence - People's A/B test results that show which UI ideas work best
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.