Software Alternatives & Reviews

Mandrill VS Klaviyo

Compare Mandrill VS Klaviyo and see what are their differences

Mandrill logo Mandrill

Mandrill is a new way for apps to send transactional email. It runs on the delivery infrastructure that powers MailChimp.

Klaviyo logo Klaviyo

Klaviyo helps brands own the customer experience, grow higher-value relationships, and deliver more personalized marketing experiences across email, mobile, and web.
  • Mandrill Landing page
    Landing page //
    2023-07-12
  • Klaviyo Landing page
    Landing page //
    2023-09-17

What do sophisticated D2C brands like ColourPop, Huckberry, and Custom Ink all have in common?

They rely on Klaviyo, the leading growth marketing platform chosen by more than 20,000 online businesses. And the results speak for themselves—brands have made more than $3.7 billion in revenue using Klaviyo in the last year alone. With a dedicated team of experts and a platform that consumes more data than any other on the market, Klaviyo helps you own the customer experience and grow higher-value relationships.

From a shopper’s first impression to each subsequent purchase, Klaviyo understands every interaction, empowering online businesses to create more personalized marketing moments. When you have a 360-degree view of the customer, the growth possibilities are endless.

Mandrill videos

93 Brand Mandrill To Win Gi Review

More videos:

  • Review - Mandrill SMTP alternatives : 7 Best Email Marketing Substitutes of Mandrill For Transactional Emails

Klaviyo videos

MailChimp vs Klaviyo - My Honest Assessment and Review

More videos:

  • Review - Klaviyo Review: Best Email Marketing for Shopify
  • Review - Best Shopify Email Marketing Software | Klaviyo Overview & Review

Category Popularity

0-100% (relative to Mandrill and Klaviyo)
Email Marketing
16 16%
84% 84
Email Delivery
100 100%
0% 0
Email Marketing Platforms
Newsletter Marketing
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Mandrill and Klaviyo

Mandrill Reviews

11 Sendgrid Alternatives For Your Business Email
Launched by MailChimp, Mandrill is a popular SMTP transactional email service. With this powerful Sendgrid alternative, you can send highly targeted, data-driven, customized emails for eCommerce platforms. Besides, it comes with an advanced tracking feature. This enables enterprises to monitor the click rate, bounce rate, and open rates of the emails. Mandrill also adds...
Transactional email providers for indie businesses 2020
Mandrill is a transactional email service from Mailchimp. Transactional email is available as an add-on to Standard ($14.99) and Premium plans. I included the Standard plan for keeping 500 contacts). Charges extra for a dedicated IP address ($29.95) for any volume.
The 36 Best Marketing Automation Tools to Use in 2020
Mandrill is the transactional email API for Mailchimp. It has a user-friendly interface and an HTML editor that’s easy to work with. A non-technical user can also operate it effortlessly to create and send data-driven emails, including targeted e-commerce and personalized one-to-one messages.
Source: encharge.io
8 Most Reliable Mandrill Alternative SMTP Relays
In short, this decision of merging Mandrill services with MailChimp is a strategic move to weed out bad accounts and to improve the revenues for MailChimp. Some users utilized the Mandrill free service for unlawful activities like sending spams. Also, this strategic decision was taken consciously to make sure that small businesses and users who could not afford to pay for a...
Source: easysendy.com
7 Best Transactional Email Services: Sendgrid vs. Mandrill & More
We used Mandrill for our transactional E-Mails. We are now rebuilding the strategy and we are now experiencing issues in the reporting of Mandrill. Mandrill is not able to categorize different E-Mails for different categories or products. For everyone who has several products this is essential. Another problem is that Mandrill just saves their analytics for max. 90 day (if...

Klaviyo Reviews

10 best Manychat alternatives in 2024 (free & paid)
Klaviyo is a platform for sending SMS, emails, and mobile push notifications. You can use it to centralize customer data and interactions and build, deliver, and optimize personalized experiences.
Source: chatfuel.com
Klaviyo Alternative
As we wrote this page, Klaviyo just increased it’s price a few weeks ago. But still charges for contact list size. We don’t. Fair pricing for a marketing automation solution should be based on active users. If pricing is important for your marketing automation software, then you need to consider Vibetrace as a good Klaviyo alternative.
Source: vibetrace.com
Best 12 Klaviyo Alternatives for Shopify
However, these functionalities may be out of your reach due to the cost of Klaviyo. Klaviyo’s free plan is great for a start. You can access this tool’s many functionalities, but only if your contact list is 250 or less. The more your contact list grows, the higher the cost. Klaviyo can become expensive in no time with a higher contact list.
Source: adoric.com
9 Best Campaign Monitor Alternatives To Power Up Your Personalization Efforts [2023]
Klaviyo’s prices start at $20/month for 500 contacts, making it one of the less affordable email marketing options. A free plan with limited capabilities allows up to 250 email contacts and 500 email sends. The customer support of the free plan is through email only. If Klaviyo’s pricing sounds expensive, here’s a list of some great Klaviyo alternatives to consider.
Source: moosend.com
11 Best Omnisend Alternatives and Competitors for 2022
Klaviyo is a complete tool for email marketing that offers a collection of marketing automation features including email campaigns, text messages, automated workflows, pop-ups, advanced segmentation, etc. The overall email marketing tool of Klaviyo is user-friendly and seamlessly connects to your online store with just a few clicks.

Social recommendations and mentions

Based on our record, Klaviyo seems to be more popular. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Mandrill mentions (0)

We have not tracked any mentions of Mandrill yet. Tracking of Mandrill recommendations started around Mar 2021.

Klaviyo mentions (3)

  • Ecomm Crew Podcast - Knitting.com
    Like I said, I think of keyword.com type domains as being very early 2000's - 2010. I started doing this in 2004 and back then there were quite a few big internet marketers that were attempting to build big website properties on domains like income.com. I think it's kind of worthless at this point, especially after Google came out and said domain age and keyword in the domain is pretty much irrelevant at this... Source: about 2 years ago
  • How to encourage customers to leave excellent reviews?
    A mix between smile.io, reviews.io and klaviyo.com flows will automatically send an incentivized review request on a specific post-purchase delay. Source: over 2 years ago
  • Skincare Site
    Going through your store I discovered you need a nice Sales funnel set up through klaviyo.com with you can retarget all the traffic that come through the pop up form and you all need to revamp your store to use the latest 2021 premium motion theme. Source: over 2 years ago

What are some alternatives?

When comparing Mandrill and Klaviyo, you can also consider the following products

SendGrid - Learn why more developers choose SendGrid for their email deliverability service to send transactional emails triggered by web apps. Get started for free

Campaign Monitor - Email marketing software built for designers and their clients to run successful email campaigns.

Mailgun - A set of powerful APIs that enable you to send, receive and track email from your app effortlessly whether you use Python, Ruby, PHP, C#, Node.js or Java.

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

Mailjet - All-in-one email service provider that provides maximum insight and deliverability results for both marketing and transactional emails.