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Magento VS Matomo

Compare Magento VS Matomo and see what are their differences

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Omni-Channel SaaS Solution Suite for Retail, Wholesale & eCommerce businesses featured
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  3. » Reviews
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Magento logo Magento

Magento is the eCommerce software and platform trusted by the world's leading brands. Grow your online business with Magento.

Matomo logo Matomo

Matomo is an open-source web analytics platform
  • Magento Landing page
    Landing page //
    2023-07-09
  • Matomo Landing page
    Landing page //
    2023-10-23

Magento features and specs

  • Highly Customizable
    Magento allows extensive customization of the design and functionality, giving you full control over your e-commerce store's appearance and features.
  • Scalability
    Magento is capable of handling small stores to large, complex e-commerce websites, making it scalable as your business grows.
  • SEO-friendly
    Magento offers strong SEO capabilities, including customizable URLs, meta tags, and sitemaps which help improve search engine rankings.
  • Robust Feature Set
    Magento comes equipped with advanced features like multi-store management, product bundling, and extensive reporting and analytics.
  • Strong Community Support
    Magento has a large and active community of developers and users, offering valuable resources and shared solutions.
  • Wide Range of Extensions
    The Magento marketplace has numerous extensions that can add extra functionality to your store, from payment gateways to customer service tools.

Possible disadvantages of Magento

  • High Learning Curve
    Due to its complex architecture, Magento requires a steep learning curve and may not be suitable for beginners without technical expertise.
  • Resource Intensive
    Magento requires significant server resources to run smoothly, which can lead to higher hosting costs and the need for robust IT infrastructure.
  • Costly Development
    Custom development and ongoing maintenance for Magento can be expensive, often requiring specialized developers.
  • Patches and Updates
    Frequent updates and patches require continuous maintenance to keep the platform secure and up-to-date.
  • Complex Setup
    Setting up a Magento store can be a time-consuming and complex process, sometimes requiring professional installation and configuration.
  • Performance Optimization
    Without proper optimization, Magento can suffer from performance issues like slow page load times, which can negatively impact user experience.

Matomo features and specs

  • Open Source
    Matomo is an open-source platform, allowing for customization and transparency in how data is collected and processed.
  • Data Ownership
    Users have full ownership of their data, ensuring that no third-party entities have access to sensitive information.
  • Privacy Compliance
    Matomo is designed with privacy in mind, making it easier to comply with GDPR, CCPA, and other data protection regulations.
  • Self-Hosting Option
    Matomo can be self-hosted, giving users complete control over their data security and server environment.
  • Feature-Rich
    The platform offers a wide range of features, including A/B testing, heatmaps, session recording, and more.
  • Community Support
    A large community of users and developers contributes plugins, improvements, and support, enriching the ecosystem.

Possible disadvantages of Matomo

  • Complex Setup
    The initial setup, especially for self-hosted versions, can be complex and time-consuming, requiring technical expertise.
  • Resource Intensive
    Running Matomo, particularly its self-hosted version, can be resource-intensive, requiring significant server capabilities.
  • Cost for Advanced Features
    While the basic version is free, advanced features and cloud hosting come at a cost, which might be expensive for small businesses.
  • Limited Integrations
    Matomo offers fewer integrations with other marketing and analytics tools compared to some other platforms like Google Analytics.
  • Learning Curve
    New users may find the interface and advanced features challenging to learn and navigate initially.
  • Performance Issues
    Some users report performance issues, particularly with large volumes of data or on less powerful servers.

Analysis of Magento

Overall verdict

  • Magento is a powerful and versatile platform ideal for businesses looking for a scalable and customizable e-commerce solution. However, its complexity might be unnecessary for smaller businesses with straightforward needs. It's best suited for those willing to invest time and resources into building and maintaining a robust online store.

Why this product is good

  • Magento is a popular e-commerce platform known for its flexibility and extensive customization options. It offers a robust set of features that can accommodate the needs of both small and large businesses, allowing for significant scalability. The platform supports various integrations, extensions, and themes to enhance functionality and user experience. Additionally, Magento has a strong community and a wealth of documentation, which can be beneficial for developers and business owners seeking guidance or custom solutions.

Recommended for

  • Medium to large businesses with complex e-commerce needs
  • Businesses that require significant customization and flexibility
  • Companies with the resources to manage a dedicated development team
  • Organizations looking for a scalable platform that can grow with them

Analysis of Matomo

Overall verdict

  • Matomo is a good choice for those who prioritize data privacy and require a comprehensive analytics tool that can be self-hosted. It's especially suitable for organizations hesitant about sharing data with third-party services and for those looking for customizable and transparent analytics solutions.

Why this product is good

  • Matomo is a popular open-source web analytics platform that provides in-depth insights into website traffic, user behavior, conversion rates, and more. It's considered a robust alternative to Google Analytics, with a focus on data privacy, as users can host the platform on their own servers or use Matomo's cloud-based service. Matomo offers features such as heatmaps, session recordings, goal tracking, and more, which can be particularly valuable for businesses looking to gain a detailed understanding of their website performance while maintaining control over their data.

Recommended for

  • Privacy-conscious businesses
  • Web developers
  • Data analysts
  • E-commerce sites
  • Organizations with in-house IT capabilities
  • Government and educational institutions
  • Non-profits looking for cost-effective solutions

Magento videos

+ Add

Magento vs Shopify Pros and Cons Review Comparison

More videos:

  • Review - WooCommerce vs Magento - What’s Better for Your Business in 2019?
  • Review - Magento 2 Overview | #1 Video on Youtube
  • Review - Adobe Commerce Detailed Independent Review | Magento Reviews and Ratings
  • Review - Maximizing B2B Success with Adobe Commerce: In-Depth Wilson eCommerce Review
  • Review - Adobe Commerce Review: Great Enterprise Level E-Commerce Solution
  • Review - Shopify vs Magento: Which is Better? (2024)
  • Review - Magento vs Shopify vs OpenCart vs PrestaShop 2023: The Best eCommerce Platform Is... 🔶 E-CASH S2•E42

Matomo videos

+ Add

WP-Matomo (WP-Piwik) Review: Open Source Analytics For WordPress

More videos:

  • Review - Matomo Analytics - Dashboards
  • Review - AMU WEBD122 - Spohnholtz Piwik Analytics Review
  • Review - What are the differences between Matomo Analytics and Google Analytics
  • Review - Matomo On-Premise installation overview

Category Popularity

0-100% (relative to Magento and Matomo)

Magento

Matomo

eCommerce
100 100%
eCommerce
0% 0
Analytics
0 0%
Analytics
100% 100
eCommerce Platform
100 100%
eCommerce Platform
0% 0
Web Analytics
0 0%
Web Analytics
100% 100

User comments

Share your experience with using Magento and Matomo. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Magento and Matomo

Magento Reviews

Top 5 Headless Ecommerce Platform For B2B Business (2024 Reviews)
Adobe Commerce, previously known as Magento Commerce, stands out as a highly popular open-source Headless Ecommerce Platform for B2B. Widely adopted across various industries, it offers businesses the flexibility to tailor their online stores to suit their specific requirements. Tailored for enterprise and B2B markets, Adobe Commerce is capable of handling high levels of...
Source: blog.webnexs.com
Top 10 Shopify Alternatives for Ecommerce in 2024
Adobe Commerce, formerly known as Magento Commerce, offers enterprise-level capabilities. It's designed to handle a high volume of products and transactions, making it suitable for large businesses. Adobe Commerce also provides excellent B2B features and support services, ensuring that large-scale operations run smoothly.
Source: www.attrac.io
Top 10 Web Content Management Systems
If Shopify was not the eCommerce CMS that you were looking for, then Magento should do the trick for you. Magento comes in two different variations. First is the official Adobe release which is an enterprise CMS and needs a subscription fee to run. The other however is one of the best free CMS eCommerce options, known as Magento Open Source. The principal difference between...
Source: cloudzy.com
Shopify Self-Hosted Alternatives for Your E-Commerce Success
In conclusion, exploring self-hosted alternatives to Shopify opens up a world of possibilities for businesses seeking greater control, flexibility, and ownership of their e-commerce endeavors. While Shopify remains a popular and user-friendly choice, self-hosted platforms like WooCommerce, Magento, OpenCart, and PrestaShop offer an array of features, customizability, and...
Source: cyberpanel.net
Best eCommerce Platform for Auto Parts
Adobe now owns Magento, a free and open-source eCommerce platform. Additionally, “Adobe Commerce,” a paid, cloud-hosted version of Magento marketed particularly at bigger companies. A highly effective and scalable eCommerce platform for auto parts is Magento (Adobe Commerce). Some of the greatest businesses in the world, like Procter & Gamble, Coca-Cola, and Nike, trust it.
Source: www.ayatas.com

Matomo Reviews

Top 5 Plausible Analytics Alternatives in 2024
With advanced web analytics Matomo Analytics also provides eCommerce analytics capabilities.
Source: www.putler.com
Top 9 Plausible Analytics alternatives in 2024
Matomo, one of the best Plausible analytics alternatives, an open-source analytics platform, prioritizes data ownership and customization. It allows users to host analytics on their servers, ensuring complete control over collected data.
Source: usermaven.com
Top 5 Self-Hosted, Open Source Alternatives to Google Analytics
Use Case Example: A healthcare website uses Matomo to securely track user interactions while maintaining strict compliance with health data privacy regulations.
Source: zeabur.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Piwik PRO offers similar if not same benefits as mentioned above and makret themselves a tool for “Technical Marketers”. If you did not know then let me tell you that Matomo and Piwik PRO both these products emerged from the humble beginnings of the Piwik project but have since charted a slightly different paths.
Source: rishikap372.medium.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Piwik PRO offers similar if not same benefits as mentioned above and makret themselves a tool for “Technical Marketers”. If you did not know then let me tell you that Matomo and Piwik PRO both these products emerged from the humble beginnings of the Piwik project but have since charted a slightly different paths.
Source: medium.com

Social recommendations and mentions

Based on our record, Matomo should be more popular than Magento. It has been mentiond 86 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Magento mentions (12)

  • How to Test the Magento API in Postman?
    Overall, Magento API and Postman provide developers with powerful tools to interact with the Magento e-commerce platform and build integrations or extensions that enhance its functionalities. - Source: dev.to / almost 2 years ago
  • Medusa vs. Magento: A Comparative Analysis
    In today's fast-paced digital age, e-commerce has become a crucial aspect of businesses worldwide. With the rise of online shopping, companies are looking for highly scalable, reliable, open-source, and cost-effective e-commerce platforms to sell their products and services. The use of open-source e-commerce platforms has gained popularity due to their flexibility, scalability, and affordability. However, with so... - Source: dev.to / about 2 years ago
  • Medusa vs. Magento: A Comparative Analysis
    This section summarizes the comparison between Medusa and Magento. - Source: dev.to / about 2 years ago
  • Best Shopify Alternatives for Your Online Store
    Magento is a popular e-commerce platform that was introduced first in 200, later it was acquired by adobe in 2018. Magento is created with open-source technology and it is suitable for all sizes of businesses either large or small. Source: over 2 years ago
  • SaaS eCommerce platforms
    In comparison to a SaaS eCommerce platform, a self-hosted solution requires more technical skill and maintenance; however, it is the most flexible option for those looking for complete customization capabilities. Self-hosted solutions do not have any limits and the website can be tailored in many different ways. Examples of self-hosted eCommerce websites are Uvodo, Magento Enterprise Edition, OpenCart,... Source: over 2 years ago
View more

Matomo mentions (86)

  • Indie Hacking with Open Source Tools: Innovating on a Budget
    Another case involves a duo launching an eco-friendly e-commerce website. Using WordPress paired with WooCommerce, they built a fully featured site with a sustainable operational model. Enhanced analytics from Matomo brought data-driven insights and growth strategies to life. This project highlights the benefits of cost-effective, community-driven solutions in the competitive e-commerce landscape. - Source: dev.to / about 1 month ago
  • 10 of the Best Web Analytics Tools for React Websites
    As an open-source cloud and on-premise tool, Matomo gives users complete control over their data, allowing them to host it on their servers and comply with privacy regulations such as GDPR. - Source: dev.to / 3 months ago
  • Indie Hacking with Open Source Tools: Innovating on a Budget
    Analytical tools like Matomo provide critical insights into user behavior and site performance. - Source: dev.to / 3 months ago
  • Show HN: Vince – A self hosted alternative to Google Analytics
    Matomo is another one… https://matomo.org/. - Source: Hacker News / 6 months ago
  • 🔥Matomo 5 UPGRADE - A step-by-step GUIDE 🤌
    Matomo just released their major v5 upgrade with following key improvements:. - Source: dev.to / over 1 year ago
View more

What are some alternatives?

When comparing Magento and Matomo, you can also consider the following products

Shopify - Shopify is a powerful ecommerce platform that includes everything you need to create an online store and sell online. Try it free for 14 days.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

WooCommerce - A freely available eCommerce plugin that enables shop facilities on your WordPress website. Functionality enabling extensions & beautiful themes available.

Plausible.io - Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺

PrestaShop - Create your online store with PrestaShop's free shopping cart software. Build an ecommerce website for free and start selling online with hundreds of powerful features.

Fathom Analytics - Simple, trustworthy website analytics (finally)

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