Software Alternatives & Reviews

Looker VS Google Tag Manager

Compare Looker VS Google Tag Manager and see what are their differences

Looker logo Looker

Looker makes it easy for analysts to create and curate custom data experiences—so everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.

Google Tag Manager logo Google Tag Manager

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.
  • Looker Landing page
    Landing page //
    2023-10-11

Looker is a business intelligence platform with an analytics-oriented application server that sits on top of relational data stores. The Looker platform includes an end-user interface for exploring data, a reusable development paradigm for creating data discovery experiences, and an extensible API set so the data can exist in other systems. Looker enables anyone to search and explore data, build dashboards and reports, and share everything easily and quickly.

  • Google Tag Manager Landing page
    Landing page //
    2021-07-29

Looker videos

Looker Review

More videos:

  • Tutorial - How To Use Looker as a Business User
  • Review - Looker Review - Off The Shelf Reviews

Google Tag Manager videos

What Is Google Tag Manager? Top 3 Reasons You Need It (Google Tag Manager Review)

More videos:

  • Review - Introduction To Google Tag Manager 2020 | Lesson 1 (GTM for Beginners)
  • Review - Why You Shouldn't Use Google Tag Manager: Google Tag Manager Introduction

Category Popularity

0-100% (relative to Looker and Google Tag Manager)
Data Dashboard
100 100%
0% 0
Analytics
37 37%
63% 63
Business Intelligence
100 100%
0% 0
Web Analytics
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Looker and Google Tag Manager

Looker Reviews

Embedded analytics in B2B SaaS: A comparison
Similar to Holistics also Metabase is a BI tool at its core. It however feels nothing like Looker and has a unique feel to it. It felt quite intuitive how its set-up but there’s still quite a steep learning curve, even for a well-seasoned data professional. Also Metabase offers an iFrame implementation for embedding. An added advantage of Metabase is that they are...
Source: medium.com
Best 8 Redash Alternatives in 2023 [In Depth Guide]
Like Looker, Ploty doesn’t list its pricing on the official website. You’ll have to complete their web form and speak with a team member to receive a custom price quote. When completing the form, you’ll have to mention whether you’re a professional or a student.
Source: www.datapad.io
8 Alternatives to Apache Superset That’ll Empower Start-ups and Small Businesses with BI
Tableau, Trevor.io and Metabase can work as Looker alternatives. We also wrote an article on customer-Hosted Looker alternatives.
Source: trevor.io
Top 10 Data Analysis Tools in 2022
Looker Looker provides embedded analytics for users; speeding up the creation of data-driven applications. Looker Enterprise can cost up to $5,000 per month. Looker is a cloud-based data analysis platform that can provide medium to large-sized companies with all they need for data analysis. However, Looker is limited to working with SQL databases.
Best Google Data Studio Alternatives (Self-Service BI)
Looker is a modern analytics and BI platform that enables users to integrate, explore, and visualize data. Looker is primarily deployed in the cloud. Core to its approach is its data modeling language, LookML, in which data analysts write code to define business metrics and manipulate data. The platform supports a wide range of data sources and visualizations and can be...

Google Tag Manager Reviews

We have no reviews of Google Tag Manager yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Looker should be more popular than Google Tag Manager. It has been mentiond 14 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Looker mentions (14)

  • edit home page to add folder section
    Then in the "foldername" you can have 5 folders, each one for each of the groups. This means that when group1 enters looker.com, his default page will be the "foldername", which contains group1folder (he cannot see the rest of the folders if you have set the permissions correctly for each folder). Source: about 1 year ago
  • Stars, tables, and activities: How do we model the real world?
    Even if you want to make Wide Tables, combining fact and dimensions is often the easiest way to create them, so why not make them available? Looker, for example, is well suited to dimensional models because it takes care of the joins that can make Kimball warehouses hard to navigate for business users. - Source: dev.to / over 1 year ago
  • dbt for Data Quality Testing & Alerting at FINN
    We take daily snapshots of test results, aggregate them, and send Looker dashboards to the appropriate teams. - Source: dev.to / about 2 years ago
  • I'm a dev ID 10 T please help me
    Dashboard: I like to use Datastudio because it's easy (just like using google sheets), but you can also try out Looker. Source: over 2 years ago
  • The Data Stack Journey: Lessons from Architecting Stacks at Heroku and Mattermost
    For Growth and larger, I would recommend Looker. The only reason I wouldn't recommend it for the smaller company stages is that the cost is much higher than alternatives such as Metabase. With Looker, you define your data model in LookML, which Looker then uses to provide a drag-and-drop interface for end-users that enables them to build their own visualizations without needing to write SQL. This lets your... - Source: dev.to / over 2 years ago
View more

Google Tag Manager mentions (3)

  • 5 WEBSITES TIPS TO SUPERCHARGE YOUR BUSINESS GROWTH- Creative Wave Tech
    Design a change global positioning framework, for example, Google Tag Manager and Google Analytics objectives and occasions, to log transformations and client ways (you can gain proficiency with about how to do that in our post, The Top 12 Website KPIs for Small Business). Source: over 2 years ago
  • 4 Reasons Why Data Engineers Hate Google Tag Manager
    For years, Google Tag Manager (GTM) has made it easy for marketers and analysts to install and manage third-party analytics and marketing tools on their websites and apps. It provides a centralized platform allowing non-technical team members to add, edit, and disable tags without having to touch the source code. This means they don't have to bug you to add new tags or edit existing ones in the event of an update. - Source: dev.to / over 2 years ago
  • Graph database question?
    For C360 implementations the there’s a tool called Segment (https://segment.com/) that unifies all the customer identities used across websites/phone apps. Within Segment there is a defined matching logic for identity resolution based on different keys used across apps such as User ID, email, phone number, address, social media account. The end result is each persona will have one Segment ID where all your traits... Source: about 3 years ago

What are some alternatives?

When comparing Looker and Google Tag Manager, you can also consider the following products

Tableau - Tableau can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Sisense - The BI & Dashboard Software to handle multiple, large data sets.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Microsoft Power BI - BI visualization and reporting for desktop, web or mobile

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.