Software Alternatives, Accelerators & Startups

LiveFlow Google Sheets Add-On VS Supermetrics

Compare LiveFlow Google Sheets Add-On VS Supermetrics and see what are their differences

LiveFlow Google Sheets Add-On logo LiveFlow Google Sheets Add-On

Bring financial data into your Google Sheet in seconds! No more time wasted manually crunching CSV files.

Supermetrics logo Supermetrics

Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.
  • LiveFlow Google Sheets Add-On Landing page
    Landing page //
    2023-09-29

Our Google Sheets Add-On is an easy-to-use tool to help you bring your financial data into your Google Sheet in a matter of seconds.

Imagine completing your month-end reporting, and you need to bring all of the data in from last month. How do you do it?

🛑 Currently, you might: Manually download cumbersome CSV files with raw and unorganized financial data and manually upload them to your spreadsheet wasting hours of your time.

✅ With LiveFlow Google Sheets Add-on, you can: Plug Financial data from QuickBooks directly into your Google Sheet in seconds. You get clean, correct, and up-to-date, and perfectly organized data.

  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21

Supermetrics started with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Today, it’s a pioneering marketing intelligence platform trusted by over 200,000 organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.

From day one, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless access to their data, regardless of where they are on their journey. What began as a solution to connect marketing data has evolved into a powerful platform that extracts and consolidates data from over 150 marketing and sales tools—such as Google Analytics, Facebook Ads, and HubSpot—into preferred destinations with ease.

As the marketing landscape evolves, so does Supermetrics. Our dedication to innovation has earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024, highlighting our commitment to staying at the forefront of marketing analytics.

At the heart of Supermetrics lies a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. These values are reflected in our culture, which fosters collaboration and encourages team members to think creatively and push boundaries.

Looking ahead, Supermetrics is poised to continue leading the way in marketing analytics. With exciting innovations on the horizon and a growing global presence, we remain dedicated to helping our clients not just succeed but excel in the ever-changing world of marketing.

Supermetrics

$ Details
paid Free Trial
Release Date
2013 January
Startup details
Country
Finland
City
Helsinki
Founder(s)
Mikael Thuneberg
Employees
250 - 499

LiveFlow Google Sheets Add-On features and specs

  • Automated Financial Data Sync
    LiveFlow allows users to automatically pull financial data into Google Sheets from various accounting platforms and banks, reducing manual data entry and saving time.
  • Real-Time Updates
    The add-on provides real-time updates of financial data, ensuring that users always have access to the most current information for analysis and reporting.
  • Integration with Popular Platforms
    LiveFlow integrates seamlessly with popular accounting software and financial services, making it easy to consolidate data from multiple sources in one place.
  • Customizable Reports
    Users can create customizable financial reports and dashboards within Google Sheets, tailoring the information to meet specific business needs and preferences.
  • User-Friendly Interface
    The add-on features a user-friendly interface that simplifies the process of connecting data sources and managing financial information within Google Sheets.

Possible disadvantages of LiveFlow Google Sheets Add-On

  • Limited Free Version
    The free version of LiveFlow may have limited features and capabilities, requiring users to subscribe to a paid plan to access all functionalities.
  • Learning Curve
    New users might experience a learning curve as they get accustomed to the various features and integrations provided by LiveFlow.
  • Potential Security Concerns
    Given that sensitive financial data is being integrated and managed through the add-on, there could be potential privacy and security concerns for some users.
  • Dependence on Google Sheets
    Users must rely on Google Sheets as their primary platform for data analysis and reporting, which may not suit all business models or workflows.
  • Integration Limitations
    While LiveFlow offers integration with many platforms, there may be limitations or missing connections to certain less popular or niche financial services.

Supermetrics features and specs

  • Comprehensive Integrations
    Supermetrics supports a wide range of data sources including Google Analytics, Facebook Ads, LinkedIn, Twitter, and many more, providing a centralized solution for marketing data integration.
  • Ease of Use
    The platform is designed to be user-friendly, enabling marketers with limited technical knowledge to easily pull data and create reports without needing complex coding skills.
  • Automation
    Supermetrics allows users to automate data transfers, reducing the time and effort needed to manually update reports and dashboards, thus enhancing productivity and efficiency.
  • Customization
    Users can create highly customized reports and dashboards tailored to specific needs, allowing for in-depth analysis and better data-driven decision making.
  • Data Reliability
    Supermetrics ensures data accuracy and reliability by maintaining frequent updates and verifications, which helps in maintaining data integrity during transfers.

Possible disadvantages of Supermetrics

  • Pricing
    The pricing structure of Supermetrics may be considered high, especially for small businesses or startups, which can be a deterrent for potential users with limited budgets.
  • Limited Data Transformation Capabilities
    While Supermetrics excels in data extraction and transfer, it has limited capabilities when it comes to advanced data transformation and manipulation compared to more comprehensive ETL tools.
  • Learning Curve
    Despite its user-friendly interface, some users may still face a learning curve, particularly when dealing with complex queries or integrating multiple data sources.
  • Support Limitations
    Support options may be somewhat limited and response times can vary, potentially leading to delays in resolving critical issues or questions.
  • Dependence on Third-Party Services
    Since Supermetrics relies on APIs from various platforms, any changes or disruptions in those third-party services can directly impact the functionality and reliability of Supermetrics.

Analysis of Supermetrics

Overall verdict

  • Supermetrics is generally regarded as a good solution for businesses and individuals looking to optimize their marketing efforts through easy access to data. While it may not be the perfect tool for every situation, its ease of use and extensive integrations make it a popular choice among data-driven teams.

Why this product is good

  • Supermetrics is considered a valuable tool for marketers and analysts because it simplifies the process of data collection and analysis. It integrates with numerous data sources, including social media platforms, analytics tools, and advertising networks, allowing users to consolidate their data in one place. This streamlines reporting, saves time, and helps in generating insights quickly, ultimately aiding in more efficient data-driven decision-making.

Recommended for

  • Digital marketers looking to streamline their reporting process.
  • Marketing analysts who need to consolidate data from multiple sources quickly.
  • Businesses aiming to make data-driven decisions to enhance marketing strategy.
  • Agencies managing multiple clients and requiring efficient data management solutions.

LiveFlow Google Sheets Add-On videos

LiveFlow - Import Financial Reports from QuickBooks into Google Sheets in seconds

Supermetrics videos

Supermetrics Overview

Category Popularity

0-100% (relative to LiveFlow Google Sheets Add-On and Supermetrics)
Financial Reporting
100 100%
0% 0
Marketing Analytics
0 0%
100% 100
Google Sheets
100 100%
0% 0
Analytics
0 0%
100% 100

Questions and Answers

As answered by people managing LiveFlow Google Sheets Add-On and Supermetrics.

What makes your product unique?

Supermetrics's answer:

Supermetrics stands out for its ability to seamlessly connect, consolidate, and centralize data from over 150 marketing and sales platforms into preferred destinations, like spreadsheets, BI tools, and data warehouses. Its simplicity, reliability, and scalability make it accessible to organizations of all sizes, empowering marketers and analysts to save time and focus on insights.

Why should a person choose your product over its competitors?

Supermetrics's answer:

Supermetrics began as a passion project in 2009 when our founder sought an easier way to pull marketing data into spreadsheets. What started as a simple solution has evolved into a globally trusted marketing intelligence platform, supporting over 200,000 organizations and earning recognition as one of the top software companies in EMEA.

How would you describe your primary audience?

Supermetrics's answer:

Supermetrics leverages cloud-based technologies, robust APIs, and advanced data integration frameworks to provide a seamless data pipeline. Its architecture ensures high performance, security, and scalability for a wide range of use cases.

What's the story behind your product?

Supermetrics's answer:

Supermetrics offers unmatched simplicity and reliability in extracting and consolidating data. It supports an extensive range of platforms, provides automated workflows, and delivers exceptional customer support. These features help users focus on decision-making rather than manual data wrangling.

Which are the primary technologies used for building your product?

Supermetrics's answer:

Our primary audience includes marketers, analysts, and business leaders looking to streamline their reporting and gain actionable insights. From small agencies to large enterprises, we serve professionals who value data-driven decision-making.

Who are some of the biggest customers of your product?

Supermetrics's answer:

Supermetrics is trusted by global brands like Nestlé, Warner Bros, Dyson, and L’Oréal, as well as thousands of agencies and growing businesses worldwide.

User comments

Share your experience with using LiveFlow Google Sheets Add-On and Supermetrics. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare LiveFlow Google Sheets Add-On and Supermetrics

LiveFlow Google Sheets Add-On Reviews

  1. Гиляна Утнасонова

    I am so excited to finally find a product that does what I've been looking for!

    I have spent hundreds of hours writing custom scripts and exporting QuickBooks reports manually over the past couple of years, but now this is easy and even enjoyable!.. The real-time overview helps me to see my state of affairs quickly and with no hassle thanks to LiveFlow's simple interface.

  2. Mikhail Roskin
    · Owner at Roskin Projects Inc ·
    Time saver

    Hello! I've been using this add-on for a couple of months and want to share some feedback. It is a real-time saver. Believe me. Just try and you'll see by yourself. Btw it's easy to set up and consolidate all numbers you need.

  3. Angira Nadvidova

    LiveFlow is like a magical time-saving machine for finance professionals and business analysts alike! It saves hours every week that would have been spent on tedious tasks, so we can spend more time analyzing data. I love how LiveFlows makes my life easier with quick updates from QuickBooks directly into Google Sheets - no learning curve required whatsoever.

Supermetrics Reviews

Best Affordable Alternatives to Supermetrics
Supermetrics integrates marketing metrics with the places where customers currently save their data, whether it’s a reporting app, a spreadsheet, a data lake, or a data warehouse. However, Supermetrics has some significant flaws. For example, it is expensive, has slow processing with large data sets, and does not provide a built-in reporting system. Without a doubt, this...
Source: adsbot.co
Top 5 Best Integration Software for 2023
Supermetrics is aimed primarily at streamlining marketing data. Integrating data from over 100 platforms, it makes a business’s marketing info analysis-ready with reporting and analytics tools. It currently serves about 17,000 companies, from small firms and agencies to large corporations across a variety of industries. It promises better returns on advertising expenses...
Source: everhelper.me
Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: windsor.ai
Funnel.io — Data integration platform with 500+ data sources
There is not too much information about their functionality here. To make it simple, Supermetrics extracts data from marketing sources into the above destinations. Other destinations will need to use the Supermetrics API.
Source: www.windsor.ai

Social recommendations and mentions

Based on our record, Supermetrics should be more popular than LiveFlow Google Sheets Add-On. It has been mentiond 8 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

LiveFlow Google Sheets Add-On mentions (3)

Supermetrics mentions (8)

  • Unique Business marketing stories Part-1
    Supermetrics is a marketing data SaaS, they scaled internationally to more than $50M from Helsinki, Finland. Source: almost 2 years ago
  • Ask HN: Who is hiring? (April 2023)
    Supermetrics | Senior Software Engineer | Full time | REMOTE (Portugal) | https://supermetrics.com/ Join our newly founded Internal Integrations Engineering team, develop scalable solutions to support our sales processes, and improve automation and internal tooling for Supermetrics' Sales, Finance, and Customer Support functions. We hope you have strong backend programming skills in PHP and Typescript/Javascript... - Source: Hacker News / about 2 years ago
  • Anyone here is familiar with Facebook API?
    Https://supermetrics.com is one of them but there are many more actually. Do a quick research about the alternative platforms and let me know if you need further help :). Source: over 2 years ago
  • Calendar Heroes: Connor MacDonald, CMO at The Ridge - Q&A on Time Management
    Supermetrics powers 90% of our reporting, with automated report building so we can monitor our ad performance. - Source: dev.to / almost 4 years ago
  • Converting dev environments to Apple Silicon
    The reality is that Apple will switch to ARM chips, and as devs, we need to be prepared. So this past weekend, faced with a shortage of Intel Macbook Pros for our new devs, we sat down to make it all work for our Supermetrics developers. - Source: dev.to / almost 4 years ago
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What are some alternatives?

When comparing LiveFlow Google Sheets Add-On and Supermetrics, you can also consider the following products

G-Accon - G-Accon connects Google Sheets with Cloud Accounting software - Xero and QuickBooks Online and automates your manual tasks.

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

Updatefy - Convert a Google Sheet into a embed update page.

Databox - Databox is an easy-to-use analytics platform that helps growing businesses centralize their data, and use it to make better decisions and improve performance.

Airtable - Airtable works like a spreadsheet but gives you the power of a database to organize anything. Sign up for free.

Polar Analytics - Your #1 Analytics for Ecommerce — Centralize Ecommerce data and create custom reports + metrics without coding. Try it free.