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Linkedin Display Ads VS Adaptly

Compare Linkedin Display Ads VS Adaptly and see what are their differences

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Linkedin Display Ads logo Linkedin Display Ads

LinkedIn Display Advertising allows user to reach a network of more than 433M professionals while targeting only the audience the user care about.

Adaptly logo Adaptly

Adaptly is an ad development technology facilitating marketing campaigns in social networks.
  • Linkedin Display Ads Landing page
    Landing page //
    2023-03-25
  • Adaptly Landing page
    Landing page //
    2021-10-07

Linkedin Display Ads features and specs

  • Targeted Advertising
    LinkedIn Display Ads allow advertisers to target specific audiences based on job titles, industries, company size, and other professional criteria, leading to a higher relevance and engagement rate.
  • Professional Audience
    LinkedIn has a user base of professionals and decision-makers, making it ideal for B2B marketing campaigns and reaching an audience that is more likely to be interested in business-related products and services.
  • Enhanced Brand Visibility
    LinkedIn Display Ads can significantly enhance brand visibility among professionals, aiding in establishing brand recognition and credibility in the industry.
  • Customizable Formats
    The platform offers various ad formats, such as single image ads, carousel ads, and video ads, providing flexibility and creativity in how you present your message.
  • Analytics and Reporting
    LinkedIn provides detailed analytics and reporting features that help advertisers track the performance of their ads, optimize their campaigns, and measure ROI effectively.

Possible disadvantages of Linkedin Display Ads

  • Higher Cost
    Compared to other social media platforms, LinkedIn Display Ads can be more expensive, which might not be suitable for smaller businesses with limited marketing budgets.
  • Ad Fatigue
    As with any display advertising, there is a risk of ad fatigue where users become less responsive to ads due to overexposure, potentially leading to diminishing returns over time.
  • Limited Reach Outside Professional Network
    While LinkedIn is excellent for reaching professionals, its scope is limited when targeting a broader, non-professional audience compared to platforms like Facebook or Instagram.
  • Complex Campaign Management
    Creating and managing effective LinkedIn Display Ads campaigns can be complex and time-consuming, often requiring a deeper understanding of the platform and its targeting capabilities.
  • Ad Approval Process
    LinkedIn has a stringent ad approval process which can sometimes delay the launch of campaigns or require multiple adjustments before an ad can go live.

Adaptly features and specs

No features have been listed yet.

Category Popularity

0-100% (relative to Linkedin Display Ads and Adaptly)

Linkedin Display Ads

Adaptly

Marketing
80 80%
Marketing
20% 20
Ad Networks
73 73%
Ad Networks
27% 27
Marketing Platform
75 75%
Marketing Platform
25% 25
Other Nonprofit Tools
0 0%
Other Nonprofit Tools
100% 100

User comments

Share your experience with using Linkedin Display Ads and Adaptly. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, Linkedin Display Ads seems to be more popular. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Linkedin Display Ads mentions (3)

  • Why Social Media Is So Addicting? [Scientific Citations]
    LinkedIn: https://business.linkedin.com/marketing-solutions/ads. Source: over 2 years ago
  • 5 Powerful LinkedIn Marketing Tips (That Actually Work)
    In short, LinkedIn marketing is a fantastic marketing approach for any business to grow substantially. Here are some techniques to use LinkedIn effectively in your social media marketing strategy. Source: about 3 years ago
  • RudderStack Cloud Extract Makes Cloud-to-Warehouse Pipelines Easy
    Another common silo is your customer master data, frequently stored in Salesforce. Another could be around your paid advertising campaigns with data residing in Google Ads, Facebook Ads, and LinkedIn Ads. It only gets more complicated and siloed the more tools you use. Bringing all of these different types of customer data into one place is incredibly difficult, but if you can do it, your analysis can be deeper... - Source: dev.to / over 3 years ago

Adaptly mentions (0)

We have not tracked any mentions of Adaptly yet. Tracking of Adaptly recommendations started around Mar 2021.

What are some alternatives?

When comparing Linkedin Display Ads and Adaptly, you can also consider the following products

Facebook for Business - Facebook Business gives the latest news, advertising tips, best practices and case studies to meet the business goals.

StrikeSocial - StrikeSocial offers software for media buying​ and campaign management of social media advertisements.

Google Ads - Easily boost website traffic and sales with Google AdWords. Appeal to customers who are already interested in what you are advertising by appearing on Google searches.

Twitter Ads - Twitter offers targeted ad placement on their ad platform.

Convert.ai - Generates quality B2B sales meetings with personalized AI outreach

MakeMeReach - Monitor your Facebook and Twitter Ads campaigns with a few clicks on our AdsOptim platform.

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