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LeanPlum VS Adobe Target

Compare LeanPlum VS Adobe Target and see what are their differences

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LeanPlum logo LeanPlum

Mobile A/B Testing for Native iOS and Android Apps

Adobe Target logo Adobe Target

Adobe Target provides an intuitive user interface and an expanded personalization toolset.
  • LeanPlum Landing page
    Landing page //
    2023-04-15
  • Adobe Target Landing page
    Landing page //
    2022-03-14

LeanPlum videos

+ Add

Leanplum: The Beginning

More videos:

  • Review - Leanplum Webinar: 5 Steps to Master Mobile ROI
  • Review - Leanplum — Lifecycle Engine

Adobe Target videos

+ Add

Adobe Target: Test and Optimize Every Experience, Every Time

More videos:

  • Demo - Adobe Target Demo Walkthrough
  • Review - Profile Targeting with Adobe Target

Category Popularity

0-100% (relative to LeanPlum and Adobe Target)

LeanPlum

Adobe Target

A/B Testing
34 34%
A/B Testing
66% 66
Email Marketing
100 100%
Email Marketing
0% 0
Conversion Optimization
0 0%
Conversion Optimization
100% 100
Marketing Automation
100 100%
Marketing Automation
0% 0

User comments

Share your experience with using LeanPlum and Adobe Target. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare LeanPlum and Adobe Target

LeanPlum Reviews

12 Best Push Notification Services to Rely on in 2024
Finally, Leanplum has quite good reporting and analytics features that can be of help when measuring the push campaign success and developing further push strategies. It’s the main reason why some define Leanplum as the best push notification service in the market.
Source: notix.co

Adobe Target Reviews

18 Top A/B Testing Tools Reviewed by CRO Experts
Adobe Target walks you through a three-step workflow where you first create the variant, then target the variant based on visitor segmentation, and lastly customize your goals and settings for the test. Based on this emphasis of targeting, it should come as no surprise that Adobe Target’s most exciting feature is automated personalization.
Source: conversionxl.com
Top 5 A/B Testing Tools List
Adobe Target is part of Adobe’s Marketing Cloud that’s a set of digital marketing solutions provided by Adobe. It covers all the basic features a good A/B testing tool should have: It supports Multivariate Testing, it’s mobile-optimized, allows you to create specific profiles and audiences to run deeply-customized tests. It doesn’t require coding to get set up and ready to...
Source: blog.testlodge.com
10 A/B testing tools to help improve conversions
Adobe Target provides an intuitive user interface to create personalized web experiences, quickly create A/B tests and confidently target content. Target provides a guided testing and targeting workflow and framework, with no coding or setup hassles, so it's easy to see your visitor's responses to content variations in real time and instantly adapt your site to meet their...
Source: mashable.com

What are some alternatives?

When comparing LeanPlum and Adobe Target, you can also consider the following products

Braze - Braze is an engagement platform that empowers growth by helping marketing teams to build customer loyalty through mobile, omni channel customer experiences.

Optimizely - A/B testing you'll actually use.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

AWeber - AWeber is an Email marketing software that's easy to use. Send email newsletters & autoresponders and deliver top notch emails.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

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