We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.
Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.
That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!
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Based on our record, uniCenta oPOS should be more popular than Latana. It has been mentiond 4 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
The company that provided the data for the report is not actually a polling organization. It is a marketing firm whose competency appears to be conducting brand awareness studies. Source: about 3 years ago
OpenBravo POS used to be ok, it even worked with barcode readers. But you could also manually punch up a sales receipt and it would adjust on hand numbers automatically. But Open Bravo has moved on to a cloud paid model. However there a few forks from the before time, like Unicenta, but I've never used that one and can only vouch for what it was back in the day. Source: almost 3 years ago
I would recommend going with https://opensourcepos.org/ or https://unicenta.com/. Source: almost 3 years ago
Unicenta works pretty well on a POS that I salvaged from a shop closure last year (no reason for doing so - just thought it would be cool to have one for the hell of it). Runs on Linux as well as Windows if you want to escape Windows Embedded 7. Source: almost 3 years ago
Looks like Unicenta is an alternative POS that can be self-hosted and is licensed as GPL-3.0-or-later. Source: about 3 years ago
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