Software Alternatives, Accelerators & Startups

Latana VS tray.io

Compare Latana VS tray.io and see what are their differences

Latana logo Latana

Latana is the first brand tracking tool to use advanced data science to ensure reliable and accurate brand insights.

tray.io logo tray.io

Enterprise-scale integration platform
  • Latana Landing page
    Landing page //
    2023-09-02

We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.

Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.

That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!

  • tray.io Landing page
    Landing page //
    2023-09-21

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tray.io videos

Integrate Asana to Salesforce with Tray.io

Category Popularity

0-100% (relative to Latana and tray.io)
Data Dashboard
100 100%
0% 0
Web Service Automation
0 0%
100% 100
Business & Commerce
100 100%
0% 0
Data Integration
0 0%
100% 100

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Latana and tray.io

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tray.io Reviews

Top 9 MuleSoft Alternatives & Competitors in 2024
Tray.io, one of the notified MuleSoft alternatives, is an IT process automation tool that seeks to optimize workflows and improve operational efficiency. With its continuous integration, automation capabilities, and centralized monitoring, Tray.io empowers your IT teams to streamline their IT processes and focus on other important tasks.
Source: www.zluri.com
The 7 Best Embedded iPaaS Solutions to Consider for 2024
Description: Tray.io offers an API integration platform that lets users configure complex workflows, integrate applications, and add customized logic. The product features a clicks-or-code configuration for hastened setup and a quick ramp-up experience for users as well. Tray also touts a universal connector for any RESTful API, full API access via custom fields, a growing...
15 Great Zapier Alternatives to Automate your Workflows
Positioning itself as an all encompassing “integration and automation platform,” Tray.io caters to large companies looking to sync data between cloud based services. Tray.io uses a drag-and-drop interface to build workflow, and with a library of 600+ app connectors, it holds its own against Zapier’s many 'Zaps'.
Source: paperform.co
7 Zapier Alternatives for Workflow Automation Worth Considering in 2022
Tray.io is an API integration and automation platform designed to automate tasks of the sales, marketing, and customer support fields in medium-sized businesses and large enterprises. This platform is arguably the top enterprise Zapier alternative for anyone looking for a robust platform.
Source: teckers.com

Social recommendations and mentions

Based on our record, tray.io seems to be a lot more popular than Latana. While we know about 15 links to tray.io, we've tracked only 1 mention of Latana. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Latana mentions (1)

  • US seen as bigger threat to democracy than Russia or China, global poll finds
    The company that provided the data for the report is not actually a polling organization. It is a marketing firm whose competency appears to be conducting brand awareness studies. Source: about 3 years ago

tray.io mentions (15)

  • How do you integrate your Shopify store with third-party tools and services?
    Use Integration Platforms: Tools like Zapier, Integromat, and Unified, AI-powered iPaaS for every team to automate at scale | Tray.io let you connect Shopify with other apps without coding. Source: 7 months ago
  • Reverse ETL recommendations?
    Check out tray.io - it's basically "more technical Zapier". Source: 11 months ago
  • Cashflow forecast based on client average days to pay
    Anaplan (anaplan.com) is an option as you'll need to setup an integration via tray.io. They are not add-ons but separate applications that will take your Xero data and replicate a copy of the data into Anaplan. Once the Xero data is in Anaplan you'll be able to do the detailed Cash Flow. I don't work for any of the companies discussed here. Source: over 1 year ago
  • Project management
    Check out tray.io they have connectors with Monday.com and Atera which can do alot of the heavy lifting. All you would need to do is create rules. Use Monday.com to house the information tied to the Atera Customer or Device. Source: over 1 year ago
  • Airtable Extension for Web Scraping
    The best way to do something like this would be to implement a tray.io, but I'd like to know if there's an extension or addon that can also tackle this workflow. Source: over 1 year ago
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What are some alternatives?

When comparing Latana and tray.io, you can also consider the following products

AdMeter - AdMeter is a cloud-based analytical platform that allows you to improve your marketing strategies by using accurate analytical reports and also understanding the behavior of your targeted customers.

Zapier - Connect the apps you use everyday to automate your work and be more productive. 1000+ apps and easy integrations - get started in minutes.

Tercept Unified Analytics - Tercept automatically aggregates and organizes all monetization data,analytics data and marketing data into one single dashboard with powerful querying and visualization capabilities. You can setup custom reports and automate 100% of your reporting.

Improvado.io - Improvado is an ETL platform that extracts data from 300+ pre-built connectors, transforms it, and seamlessly loads the results to wherever you need them. No more Tedious Manual Work, Errors or Discrepancies. Contact us for a demo.

Pega Marketing - Pega Marketing is an advanced-level and AI-based software solution that allows you to interact with customers in an engaging way and solve their issues by providing their valuable services in real-time.

Integrator.io iPaaS by Celigo - Next-Generation iPaaS integration platform