Latana VS Qrvey

We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.

Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.

That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!

Qrvey is the only purpose-built solution for embedded analytics

Designed for external use cases where SaaS companies need to provide their customers with powerful and customizable analytics capabilities.

Qrvey is the only full stack solution that offers all the embedded visualization and self-service analytics tools along with a unified data pipeline that offers a data lake optimized for multi-tenant analytics.

Qrvey's embedded visualizations empower engineering teams to build custom experiences, along with full white labeling and CSS customization options to make Qrvey’s javascript widgets blend seamlessly into a SaaS application. ⋅⋅* Qrvey’s data-driven automation workflows enable the creation of complex workflows based on data triggers, such as conditional logic, nested functions, data write-backs with notification integrations to third party systems such as Slack. ⋅⋅* Qrvey supports natural language querying of data using generative AI to easily spot trends and outliers, augmented analysis capabilities. ⋅⋅* Qrvey also supports pixel perfect reporting to generate printable reports from the same analytics data.

Qrvey simplifies data management by providing a single data pipeline solution featuring a data lake solution that is optimized for multi-tenant analytics. This contains native data connectors and APIs to ingest data in any type from any source, including real-time data with live connections. ⋅⋅* Qrvey’s semantic layer can inherit and map security models from your multi-tenant SaaS application, saving software development teams the hassle of duplicating users and roles. ⋅⋅* Qrvey’s robust API allows you to create data delivery services and managed download functions that go beyond basic exporting.

Qrvey is the only complete software solution for embedded analytics that offers SaaS companies the best of both worlds: flexibility and functionality.