We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.
Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.
That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!
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Based on our record, Officevibe should be more popular than Latana. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
The company that provided the data for the report is not actually a polling organization. It is a marketing firm whose competency appears to be conducting brand awareness studies. Source: about 3 years ago
Hey HN! I am asking out of genuine curiosity, and perhaps doing a little market research. My team uses https://www.donut.com/ and https://officevibe.com/ but I'm pretty sure we're on the free tier for both. Do you work in a team that pays monthly for any cool Slack apps or integrations? Which ones? If you're not the one paying, do you find it useful - or annoying? Cheers! - Source: Hacker News / over 1 year ago
Officevibe, which is an employee experience platform, regularly sends out Slack notifications on behalf of their customers asking employees to complete a brief survey. Their engineering team utilizes the Automations API to create lists of users for whom the Slack survey could not be delivered and send them an email survey instead. - Source: dev.to / about 2 years ago
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