Your example is actually the only time I've ever seen this side-by-side-style login page with the form on the right. Mailchimp, Quickbooks, and Alliant CU, for example, use the same layout as OP. I'd guess that Rippling is really trying to push their marketing, which is why it's on the left. Source: almost 3 years ago

And, of course, you need a Mailchimp account. If you still haven’t had an account, create a new one here. - Source: dev.to / about 3 years ago

For me as someone who's used similar products I'm struggling to see how it would fit in my business if I use Loom and videoask.com already - is it sort of a bridge between those two where Videoask is for the website and Loom is 1 on 1 customer conversations, so Budgie does both? Source: over 2 years ago