Software Alternatives, Accelerators & Startups

Klaviyo VS Userlane

Compare Klaviyo VS Userlane and see what are their differences

Klaviyo logo Klaviyo

Klaviyo helps brands own the customer experience, grow higher-value relationships, and deliver more personalized marketing experiences across email, mobile, and web.

Userlane logo Userlane

Digital adoption platform with interactive guidance for software applications allowing anyone to understand and master any software from the get-go.
  • Klaviyo Landing page
    Landing page //
    2023-09-17

What do sophisticated D2C brands like ColourPop, Huckberry, and Custom Ink all have in common?

They rely on Klaviyo, the leading growth marketing platform chosen by more than 20,000 online businesses. And the results speak for themselves—brands have made more than $3.7 billion in revenue using Klaviyo in the last year alone. With a dedicated team of experts and a platform that consumes more data than any other on the market, Klaviyo helps you own the customer experience and grow higher-value relationships.

From a shopper’s first impression to each subsequent purchase, Klaviyo understands every interaction, empowering online businesses to create more personalized marketing moments. When you have a 360-degree view of the customer, the growth possibilities are endless.

  • Userlane Landing page
    Landing page //
    2023-08-22

Tools are created to serve our own purposes and technology needs to add value to our lives without creating friction.People should not adapt to technology. Technology needs to adapt to people. We don't need to teach people how to interact with software but train software to interact with people. Software adoption relies on people learning how to navigate through a user interface. But this causes resistance and hinders productivity. We close the knowledge gap between humans and machines by allowing anybody to operate any software instantly. For Software providers that need to sell their product the ability to guide users in real time translates into higher engagement, activation, conversion, and retention. Companies that implement on-screen interactive guidance in the applications their staff needs to work with, solve all the logistic problems connected to staff training and see an increase in productivity that derives from a workforce which is fully operative in any software application from the get-go.

Klaviyo

$ Details
-
Platforms
-
Release Date
2012 January
Startup details
Country
United States
City
Boston
Founder(s)
Andrew Bialecki
Employees
500 - 999

Userlane

$ Details
paid Free Trial
Platforms
Windows Mac OSX Linux Cross Platform Browser Chrome OS Firefox Edge Internet Explorer Safari
Release Date
2015 March
Startup details
Country
Germany
State
Bayern
City
München
Founder(s)
Felix Eichler
Employees
100 - 249

Klaviyo videos

MailChimp vs Klaviyo - My Honest Assessment and Review

More videos:

  • Review - Klaviyo Review: Best Email Marketing for Shopify
  • Review - Best Shopify Email Marketing Software | Klaviyo Overview & Review

Userlane videos

Userlane - NOAH17 Berlin Startups

More videos:

  • Tutorial - How to create an interactive guide for software in just a few seconds with Userlane
  • Review - Userlane on Jira

Category Popularity

0-100% (relative to Klaviyo and Userlane)
Email Marketing
100 100%
0% 0
User Onboarding And Engagement
Email Marketing Platforms
User Engagement
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Klaviyo and Userlane

Klaviyo Reviews

10 best Manychat alternatives in 2024 (free & paid)
Klaviyo is a platform for sending SMS, emails, and mobile push notifications. You can use it to centralize customer data and interactions and build, deliver, and optimize personalized experiences.
Source: chatfuel.com
Klaviyo Alternative
As we wrote this page, Klaviyo just increased it’s price a few weeks ago. But still charges for contact list size. We don’t. Fair pricing for a marketing automation solution should be based on active users. If pricing is important for your marketing automation software, then you need to consider Vibetrace as a good Klaviyo alternative.
Source: vibetrace.com
Best 12 Klaviyo Alternatives for Shopify
However, these functionalities may be out of your reach due to the cost of Klaviyo. Klaviyo’s free plan is great for a start. You can access this tool’s many functionalities, but only if your contact list is 250 or less. The more your contact list grows, the higher the cost. Klaviyo can become expensive in no time with a higher contact list.
Source: adoric.com
9 Best Campaign Monitor Alternatives To Power Up Your Personalization Efforts [2023]
Klaviyo’s prices start at $20/month for 500 contacts, making it one of the less affordable email marketing options. A free plan with limited capabilities allows up to 250 email contacts and 500 email sends. The customer support of the free plan is through email only. If Klaviyo’s pricing sounds expensive, here’s a list of some great Klaviyo alternatives to consider.
Source: moosend.com
11 Best Omnisend Alternatives and Competitors for 2022
Klaviyo is a complete tool for email marketing that offers a collection of marketing automation features including email campaigns, text messages, automated workflows, pop-ups, advanced segmentation, etc. The overall email marketing tool of Klaviyo is user-friendly and seamlessly connects to your online store with just a few clicks.

Userlane Reviews

15 best user onboarding software you need to try in 2023
However, it also has a strong focus on keeping existing users and employees up to date with new features. Userlane claim to be able to reduce client support contacts by up to 50%. You can easily add GIFS, videos, and other appealing content to help keep users on target as they learn. In fact, its speedy content creation facilities are among its standout features.
8 Best Usetiful Alternatives and Competitors That Are More Professional
Userlane offers interactive product guides that you can customize as you like. The targeting and segmentation for those guides are sufficient for most but if you have complicated segments or lots of different language requirements, Userlane might not be the one for you.
Source: userguiding.com
The 7 Best WalkMe Alternatives in 2023
Its user-friendly interface makes it suitable for businesses looking for a more straightforward implementation process. If ease of use and customization are your top priorities, Userlane could be a great fit.
Source: helpjuice.com
We’ve Tried 5 WalkMe Alternatives (Here’s Our Feedback)
The difference between WalkMe and Userlane is that it’s relatively easy to implement Userlane inside your application. You just need to copy/paste one snippet of Javascript code, without changing your application system.
Source: userpilot.com

Social recommendations and mentions

Based on our record, Klaviyo seems to be more popular. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Klaviyo mentions (3)

  • Ecomm Crew Podcast - Knitting.com
    Like I said, I think of keyword.com type domains as being very early 2000's - 2010. I started doing this in 2004 and back then there were quite a few big internet marketers that were attempting to build big website properties on domains like income.com. I think it's kind of worthless at this point, especially after Google came out and said domain age and keyword in the domain is pretty much irrelevant at this... Source: about 2 years ago
  • How to encourage customers to leave excellent reviews?
    A mix between smile.io, reviews.io and klaviyo.com flows will automatically send an incentivized review request on a specific post-purchase delay. Source: over 2 years ago
  • Skincare Site
    Going through your store I discovered you need a nice Sales funnel set up through klaviyo.com with you can retarget all the traffic that come through the pop up form and you all need to revamp your store to use the latest 2021 premium motion theme. Source: over 2 years ago

Userlane mentions (0)

We have not tracked any mentions of Userlane yet. Tracking of Userlane recommendations started around Mar 2021.

What are some alternatives?

When comparing Klaviyo and Userlane, you can also consider the following products

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

UserGuiding - User onboarding made easy, for less. Create product walkthroughs in a couple of clicks, without breaking the bank.

Campaign Monitor - Email marketing software built for designers and their clients to run successful email campaigns.

Appcues - Improve user onboarding, feature activation & more — no code required! Stop waiting on dev and start increasing customer engagement today. Try it for free.

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

Usetiful - Fight user churn with great user onboarding. Interactive product tours and smart tips significantly improve your user retention.