Software Alternatives, Accelerators & Startups

Klaviyo VS Paddle

Compare Klaviyo VS Paddle and see what are their differences

Klaviyo logo Klaviyo

Klaviyo helps brands own the customer experience, grow higher-value relationships, and deliver more personalized marketing experiences across email, mobile, and web.

Paddle logo Paddle

The Paddle Revenue Delivery Platform for B2B SaaS companies powers growth across acquisition, renewals and expansion.
  • Klaviyo Landing page
    Landing page //
    2023-09-17

What do sophisticated D2C brands like ColourPop, Huckberry, and Custom Ink all have in common?

They rely on Klaviyo, the leading growth marketing platform chosen by more than 20,000 online businesses. And the results speak for themselves—brands have made more than $3.7 billion in revenue using Klaviyo in the last year alone. With a dedicated team of experts and a platform that consumes more data than any other on the market, Klaviyo helps you own the customer experience and grow higher-value relationships.

From a shopper’s first impression to each subsequent purchase, Klaviyo understands every interaction, empowering online businesses to create more personalized marketing moments. When you have a 360-degree view of the customer, the growth possibilities are endless.

  • Paddle Landing page
    Landing page //
    2023-10-02

Selling software has evolved in the last decade: taking payments on any screen size or natively in a Mac or Windows app, subscription business models that bring in new complexities... Paddle was built to take on these new challenges head-on.

We are different for 3 reasons: 1) We are a software company, building for other software companies, and are driven by developers, not sales reps or financiers 2) We've built a modern platform that is an actual pleasure to use and manage and doesn't restrict what you can do because it was built decades ago 3) We will grow your revenue because our streamlined checkout converts higher and our promotional tools make it easier to test and scale your marketing ideas

Klaviyo videos

MailChimp vs Klaviyo - My Honest Assessment and Review

More videos:

  • Review - Klaviyo Review: Best Email Marketing for Shopify
  • Review - Best Shopify Email Marketing Software | Klaviyo Overview & Review

Paddle videos

No Paddle videos yet. You could help us improve this page by suggesting one.

+ Add video

Category Popularity

0-100% (relative to Klaviyo and Paddle)
Email Marketing
100 100%
0% 0
Online Payments
0 0%
100% 100
Email Marketing Platforms
Payment Platform
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Klaviyo and Paddle

Klaviyo Reviews

10 best Manychat alternatives in 2024 (free & paid)
Klaviyo is a platform for sending SMS, emails, and mobile push notifications. You can use it to centralize customer data and interactions and build, deliver, and optimize personalized experiences.
Source: chatfuel.com
Klaviyo Alternative
As we wrote this page, Klaviyo just increased it’s price a few weeks ago. But still charges for contact list size. We don’t. Fair pricing for a marketing automation solution should be based on active users. If pricing is important for your marketing automation software, then you need to consider Vibetrace as a good Klaviyo alternative.
Source: vibetrace.com
Best 12 Klaviyo Alternatives for Shopify
However, these functionalities may be out of your reach due to the cost of Klaviyo. Klaviyo’s free plan is great for a start. You can access this tool’s many functionalities, but only if your contact list is 250 or less. The more your contact list grows, the higher the cost. Klaviyo can become expensive in no time with a higher contact list.
Source: adoric.com
9 Best Campaign Monitor Alternatives To Power Up Your Personalization Efforts [2023]
Klaviyo’s prices start at $20/month for 500 contacts, making it one of the less affordable email marketing options. A free plan with limited capabilities allows up to 250 email contacts and 500 email sends. The customer support of the free plan is through email only. If Klaviyo’s pricing sounds expensive, here’s a list of some great Klaviyo alternatives to consider.
Source: moosend.com
11 Best Omnisend Alternatives and Competitors for 2022
Klaviyo is a complete tool for email marketing that offers a collection of marketing automation features including email campaigns, text messages, automated workflows, pop-ups, advanced segmentation, etc. The overall email marketing tool of Klaviyo is user-friendly and seamlessly connects to your online store with just a few clicks.

Paddle Reviews

Payment Platforms Comparison: Stripe vs Chargebee vs Paddle vs Recurly
Paddle is a well-known ecommerce management tool. The platform provides complete payments infrastructure thanks to a merchant of record model. Paddle enables all-in-one payments, billing, and sales tax solutions.
Source: rainex.io
Would you use Paddle, Chargebee, Chargify, or just Stripe?
You make some very good points for Paddle. Those make sense for a business that is making money and farther down the road. But what about a business that has no revenue and just starting out? Would using something simple like Stripe checkout be better in that case? maybe when I expand to EU I could look at switching to Paddle?

Social recommendations and mentions

Based on our record, Paddle should be more popular than Klaviyo. It has been mentiond 29 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Klaviyo mentions (3)

  • Ecomm Crew Podcast - Knitting.com
    Like I said, I think of keyword.com type domains as being very early 2000's - 2010. I started doing this in 2004 and back then there were quite a few big internet marketers that were attempting to build big website properties on domains like income.com. I think it's kind of worthless at this point, especially after Google came out and said domain age and keyword in the domain is pretty much irrelevant at this... Source: over 2 years ago
  • How to encourage customers to leave excellent reviews?
    A mix between smile.io, reviews.io and klaviyo.com flows will automatically send an incentivized review request on a specific post-purchase delay. Source: over 2 years ago
  • Skincare Site
    Going through your store I discovered you need a nice Sales funnel set up through klaviyo.com with you can retarget all the traffic that come through the pop up form and you all need to revamp your store to use the latest 2021 premium motion theme. Source: over 2 years ago

Paddle mentions (29)

  • Do software licenses remain activated across all users in a single computer?
    In my case I’m using Paddle to handle licensing for my non-AppStore apps like Lunar. Source: over 1 year ago
  • 30 a month for a simple cms is insane
    Also, I would suggest Paddle too — it’s only for digital products, memberships, and stuff like that (unlike Stripe which can be used for way more than that), but it has an all-in-one payment toolbox, so no hassle with setting up and things like that. Just make an initial setup and you are ready to go. Source: over 1 year ago
  • Suggested way to receive payments?
    I'm using Paddle. I'm based in EU and Paddle helps with taxes handling. I integrated Paddle with static HTML sites and React&Django. I used monthly/yearly subscription, one-time payments. Their documentation is OK for me - no problem with REST API, webhooks, or checkout overlays. All works. Source: over 1 year ago
  • Automate GitHub API Calls With Ruby, Keyboard Maestro, and 1Password CLI
    To do that would require implementing a custom checkout that captures the customer's GitHub username, so I can then pass it on to the Paddle checkout flow. Paddle unfortunately doesn't support adding custom fields to their checkout. - Source: dev.to / almost 2 years ago
  • How to Sell a One-time Purchase in Rails With Stripe
    Stripe isn't the only provider in the online payment space. Paddle is another huge player in the online payment space. Paddle offers a lot of features similar to Stripe, but for a slightly higher fee and an anecdotally worse developer experience. While several other competitors are alternatives to Stripe, the sheer popularity of their products for online payments make them an easy choice. - Source: dev.to / about 2 years ago
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What are some alternatives?

When comparing Klaviyo and Paddle, you can also consider the following products

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Chargebee - Chargebee lets you manage subscriptions and payments at scale, handle custom recurring billing scenarios, reduce subscription churn and simplify accounting.

Campaign Monitor - Email marketing software built for designers and their clients to run successful email campaigns.

2Checkout - 2Checkout is a third-party payment platform that allows businesses to accept both mobile and online payments from customers around the globe.

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

Stripe - Online payment processing for internet businesses. Stripe is a suite of payment APIs that powers commerce for online businesses of all sizes. Use Stripe’s payment platform to accept and process payments online for easy-to-use commerce solutions.